What are the best aspects of this product?
This is a great tool to have. It's recommended for those who want the flexiblity in designing their marketing automation. The tool's DemandCenter app knows how to be updated with the latest and most effective tools out in the market. It offers several important functionality that works reasonably well with its zippy UI.
What aspects are problematic or could work better?
At first, I was annoyed with DemandCenter's initial approach at enhanced reporting. Since I'm not at all familiar with report designing, I found such flexiblity to be a little too much to bear. Just recently, they've revamped their reporting. Now almost almost everything is straightforward (with some noticeable limitations).
What specific problems in your company were solved by this product?
Major ROI as well as smaller man-hours are needed for such marketing automation level. How DemandCenter sets up its notifications is a big plus. It's highly effective in Sales (not as strong in the marketing department). Although this tool mixes really well with the functionality in marketing and sales.
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