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Everflow Review

Everflow
Our score: 9.1 User satisfaction: 89%

What is Everflow?

Everflow is a cloud-based affiliate management and partner tracking platform that brings monitoring, analysis and automation capabilities to affiliate marketers, advertisers, agencies and publishers. It can process the performance of businesses of any scale, thanks to its capability to handle clicks ranging from a hundred to a billion. It currently provides services to over 280 clients, including AdColony, Indeed, Ro and Horizon Partners.

The platform delivers multi-dimensional analytics, rich data visualizations and powerful reporting capabilities for tracking and analyzing campaign performance. Customers are granted access to a team of experts that is available 24/7 for any questions or issues that need solving. You can set certain target requirements for your offers and those who do not meet them are offered something more relevant. Another noteworthy feature is Everflow’s powerful tracking capability that allows it to monitor every action and events such as payouts, number of clicks, cost-per-click and many more.

There’s a variety of ways that Everflow can sniff out fraudulent sources and deal with them. One method is through the use of SmartSwitch which allows you to set clear rules, using certain criteria such as conversion rates and click-to-conversion times, to identify which of the sources is a fraud. There are also reports available that are helpful in determining which traffics are false and which are legit. Any sources that are deemed fraudulent can be blocked automatically and the partners responsible for them are notified.

The platform extends its functionalities through powerful third-party integrations. It partners with a variety of external apps such as Forensiq and 24metrics for anti-fraud protection, Tipalti for global payment solution and Optizmo and Ezepo for fully compliant email campaigns. It also comes with a mobile app for Android and iOS devices that enables you to manage partners and track every acquisition channel on the go.

Everflow offers pricing plans that match the clicks delivered unto you, starting at $200/month for up to 50k clicks. There’s a $750/month package for 50k – 500k clicks and greater than that, you will get a custom price. There’s a 30-day free trial as well.

Overview of Everflow Benefits

Everflow provides insights into a business’s performance trends that allow you to take necessary actions and adopt more effective strategies to ensure desirable results. In order to do that, it offers you the following features:

Centralized Performance Monitoring Platform

Everflow is an all-inclusive solution where you can easily manage your strategic partnerships, influencers and affiliates. Your business’s performance across every paid marketing channel is monitored and analyzed; immediately giving you a breakdown of metrics that is essential in making smarter decisions.

Reliable 24/7 Customer Support

Everflow values customer success above all. For this reason, the solution is backed by a team of experts to personally resolve all the issues and questions you might run into. They are available 24/7 through in-platform chat. The support team can be reached via scheduled calls, tickets and emails as well.

Smart Links to Match Offers to the Right Users

There are instances when users are sent to offers that aren’t suited to them, based on the targeting requirements you have set. But Everflow won’t let it go to waste. Instead of showing them an offer they most probably won’t be interested in, the system delivers them into your business’ Smart Links. This is a collection of offers comprised of your own services, offerings and products. It could also contain any of your partnered products. A check is made each time a user is matched up to ensure that he/she falls into the target category, be it by country, city, budgets, etc.

Optimized Campaigns through SmartSwitch

There’s an effective way of optimizing campaigns while at the same time, eliminating fraudulent sources, and it’s through SmartSwitch. With this feature, you can set precise automation rules based on certain criteria which include margins, event rates, conversion rates, click-to-conversion time and more. For instance, the platform can automatically block traffic from a partner source that delivers a thousand clicks but 0 conversions. That partner is then notified that those particular placements are blocked.  With these smart rules in place, bad sources can be stopped faster, your team is spared from a lot of wasted time and you can focus more on your core business.   

Google Cloud Infrastructure

Being built on top of Google Cloud, Everflow is capable of processing billions of clicks at extreme speed. Not only that, but you are also given access to every data you need for making analysis, comparisons and decisions anywhere and anytime.

Powerful Targeting Capabilities

To ensure that you only get relevant users, Everflow allows you to apply targeting requirements when setting up the offers. It can be based on device type, platform, city, country and other criteria. Moreover, Fail Traffic and Smart Links features take care of the users who do not match the requirements set for your offers.

Deterministic Anti-Fraud Protection

The platform enables users to set clear rules for determining which conversion types are fraudulent and must always be blocked. There are automated protections that you can enable for various instances such as duplicate clicks and conversion blocking proxies. Cases of unnatural click-to-conversion times and unacceptable placements from your partners can be automatically blocked as well.

Powerful Reports

Everflow can instantly pull all data points you need and compare them against each other. With Analytics reports, every metric can be broken down into more thorough bits. For instance, say you want to analyze a certain campaign. You can see a breakdown of the partners that run it. Then you can further look into the performance of the selected partners filtered by various categories such as countries, cities, placements, etc.

One of the most useful reports for gaining a deeper understanding of your partner’s promotion is the Click-to-Conversion Time report. This is also a powerful source for determining fraudulent actions such as click injection and spamming.

Robust Integration Support

The platform integrates with a variety of powerful third-party applications that increases its security, flexibility and functionalities. For example, 24metrics and Forensiq are powerful anti-fraud tools that protect your campaigns. Tipalti is a payment solution that provides global reach. Ezepo and Optizmo, on the other hand, ensure that your email campaigns are in full compliance.

Event and Conversion Tracking

Everflow tracks every payout type and performance event. It also keeps tabs of clicks, promo codes, impressions, cost-per-click, CPM, cost-per-event, payout, revenue and many more.

In-platform Messaging

Through Everflow, you can easily reach out to your affiliates as well as access and export their contact email information.

Promo Codes

To assist your influencers in their marketing campaign, you can give out promo codes which are all monitored by the platform. This way, every conversion they deliver is tracked back to them.

Overview of Everflow Features

  • Pull Reports Quickly with 1B+ Daily Clicks
  • Manage Offers & Publishers
  • Responsive In-Platform Chat Support
  • Free & Simple API
  • Detailed Breakdown on every Click Delivered
  • Bulk Blocking on the Placement Level
  • Base Conversion Separated from Events Reporting
  • Global Event Postbacks
  • Granular Reports No Pivot Tables
  • MTTI Reporting
  • Customizable Alerts for Fraud
  • Proxy IP Blocking

What Problems Will Everflow Solve?

Problem#1: Rampant Mobile Fraud

Solution: Everflow provides practical tools for catching and stopping these issues. Automatically block duplicate conversions and proxy IPs, quickly view critical data for catching fraud placements without pivot tables, and MTTI reporting for stopping click injection/spamming.

Problem#2: Abysmally Slow Reporting

Solution: All of the major competitors for mobile affiliate management have creaking old platforms. When they were built they didn’t have a way to know that there would be billions of daily clicks running through the mobile ecosystem, and that number is rapidly growing. Everflow is built on brand new cloud infrastructures and built with the knowledge that it needs to handle any level of scale with ease.

Problem#3: The older platforms have overly complicated APIs with poor documentation

Solution: The industry is moving towards API integrations with both advertisers and publishers. All publisher and advertiser API setups are easy with Everflow. Furthermore, Everflow provides its EverXChange solution, which gives any marketer the ability to instantly connect 30+ advertiser APIs, with complete control/filters over the offers they want to receive from them.

Problem#4: Reporting isn’t actionable

Solution: Knowing the conversions, clicks, and a payout is useful, but it doesn’t allow the marketer to make informed optimization decisions. With Everflow, you can break down the data to quickly compare any granular metrics such as the actual placements delivering results. Everflow allows you to view a full breakdown on every single click to know exactly where it came from, what details were passed in that click, and if anything looks suspicious with it.

Awards & Quality Certificates

An award given to products our B2B experts find especially valuable for companies
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
This award is given only to top B2B products and represents the highest possible level of service. It highlights the vendor’s extensive knowledge of the industry they’re selling to and the needs of their customers.

Everflow Position In Our Categories

Because businesses have special business demands, it is sensible they avoid buying an all-in-one, ideal software. Just the same, it is troublesome to chance on such an app even among sought-after software systems. The rational thing to do should be to spell out the different chief factors which necessitate scrutiny such as major features, price terms, skill competence of staff, business size, etc. After which, you must perform the product research through and through. Go over some of these Everflow analyses and check out the other applications in your list in detail. Such comprehensive research guarantee you circumvent poorly fit apps and choose the one which meets all the function your business requires to realize efficiency.

Position of Everflow in our main categories:

TOP 10

Everflow is one of the top 10 Affiliate Marketing Software products

If you are interested in Everflow it could also be a good idea to investigate other subcategories of Affiliate Marketing Software collected in our base of SaaS software reviews.

Since each enterprise has particular business wants, it is advisable for them to abstain from searching for a one-size-fits-all faultless software solution. Needless to say, it would be useless to try to find such a system even among market-leading software applications. The smart thing to do would be to jot down the various essential elements that need consideration such as required features, budget, skill levels of employees, company size etc. Then, you should do your homework thoroughly. Read some Everflow Affiliate Marketing Software reviews and investigate each of the other systems in your shortlist in detail. Such comprehensive research can ensure you discard ill-fitting platforms and zero in on the app that presents all the elements you require for business success.

How Much Does Everflow Cost?

Everflow Pricing Plans:

Free Trial

Starter

$295/month

Enterprise

$750/month

Custom

Contact Vendor

Everflow offers the following basic and enterprise pricing packages:

Starter – $295/month

  • Includes One Free Domain with SSL
  • Up to 50k Clicks
  • Full Feature Set
  • Full Support
  • Full API Access
  • Unlimited Users
  • Unlimited Partners

Enterprise – $750/month

  • 50k – 500k Clicks
  • Full Feature Set
  • Full Support
  • Full API Access
  • Unlimited Users
  • Unlimited Partners

Custom – Custom Enterprise Pricing

  • Over 500k Clicks
  • Full Feature Set
  • Full Support
  • Full API Access
  • Unlimited Users
  • Unlimited Partners

User Satisfaction

Positive Social Media Mentions 57
Negative Social Media Mentions 4

We realize that when you make a decision to buy Affiliate Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Everflow reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Everflow. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Everflow pricing details?

Everflow Pricing Plans:

Free Trial

Starter

$295/month

Enterprise

$750/month

Custom

Contact Vendor

Everflow offers the following basic and enterprise pricing packages:

Starter – $295/month

  • Includes One Free Domain with SSL
  • Up to 50k Clicks
  • Full Feature Set
  • Full Support
  • Full API Access
  • Unlimited Users
  • Unlimited Partners

Enterprise – $750/month

  • 50k – 500k Clicks
  • Full Feature Set
  • Full Support
  • Full API Access
  • Unlimited Users
  • Unlimited Partners

Custom – Custom Enterprise Pricing

  • Over 500k Clicks
  • Full Feature Set
  • Full Support
  • Full API Access
  • Unlimited Users
  • Unlimited Partners

What integrations are available for Everflow?

Everflow integrates with the following business systems and applications:

  • Tipalti
  • PayPal
  • Anura
  • Forensiq
  • 24 Metrics
  • Optizmo
  • Ezepo
  • Shopify
  • 60+ existing advertiser API integrations for instant connections + controls
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Reviewed By Nestor Gilbert
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