EverString Review

Resolve Data Accuracy Or Data Coverage Problem

EverString is a data platform which is developed by a data vendor which can produce data with high accuracy and high coverage. In fact, this is what makes the platform different from other data solutions and systems available in the market. Historically, companies and teams need to choose between data accuracy and data coverage; and they usually have to deal with a lot of issues whatever they select. For instance, if they are aiming for data accuracy, they are just producing a limited number of best or high-fit accounts. On the other hand, giving a higher preference to data coverage often makes it difficult for them to clean their data and generate accurate and reliable accounts. With EverString, teams no longer need to choose between data accuracy and data coverage. This is because it offers a technology solution that supports both, letting them access and process data with high accuracy and high coverage.

Organize Accounts And Build Account Lists Using Audience Platform

As a marketing and sales intelligence solution, EverString is designed to help users easily identify the best prospects online and in the market, organize them systematically, understand their attributes and any information related to them, and build pipelines that are tailored to such prospects. All of these are made possible through the aid of its audience platform. The audience platform is a component of the solution which handles accounts management and prioritization, predictive modeling, and prospect analysis and engagement.

The audience platform allows marketing and sales professionals to come up with a database of companies and their accounts. They can add as many companies and accounts as they want to such database. To add more companies and accounts, they simply need to look for companies online using any criteria they prefer.

Create Targeted Account Lists Through Predictive Modeling

After users are done building a database of companies and accounts, the next step is they need to create predictive models so they can generate targeted lists of accounts which they will include in their account-based marketing campaigns. How are they going to build predictive models and targeted lists? They simply need to explore and analyze any data or information about their prospects or customers. For example, they can check if there is a high probability that their prospects will close deals for the products or services their organization or business is promoting.

Access Accurate And Reliable Firmographic, Technographic, And Intent Data

This is where firmographic, technographic, and intent data comes in. EverString permits teams to access and leverage all these types of data so they can better understand their prospects, create targeted account lists, and reach out to the right prospects at the right time

Firmographic data is a type of information used for classifying and categorizing organizations, companies, and firms that may purchase products or subscribe to services being marketed by a company. This includes geographical area, the size of the firm or business, its type of ownership (public, private, government, or cooperative), the number of clients or customers it is serving, its financial stability, and more. When it comes to technographic data, this is a type of information used to segment companies based on how they interact with technology. Lastly, intent data shows information on how companies perform online activities such as the products or services they are searching online, the keywords they are typing in during their searches, and more.

Identify Active Accounts And When They Are Active In The Market

Because EverString allows users to capture and process intent data, they can verify the times or days when their prospects are online and actively searching for products or services. In other words, they can check whether or not the accounts they organized within the solution are active in the market or not. This way, they will be able to filter and prioritize the accounts based on their activeness.

Gain Insights Into Data  Right Straight From Your Existing CRM System

EverString makes it possible for users to directly access and analyze their data right straight on their existing CRM system or marketing automation system. It has a sales intelligence panel which they can integrate with the CRM or marketing system they are using.

Apply Custom Fit Scoring

As they access data on their existing CRM or marketing system, solution permits them to apply a customizable fit scoring to the accounts organized in their CRM or marketing system. Thus, they will be able to rate how fit the companies and prospects are to the products, services, and marketing campaigns being promoted, marketed, and launched by their organization or business. Also, they can see the topics these companies and prospects are searching and viewing online as well as a record of the exact dates and times when they are active online and in the market. Because of this, the can quickly identify best or high-fit accounts.

They can also access firmographic and technographic data directly from their CRM or marketing automation system and gain insights from them without the need to leave their existing CRM system. This streamlines their sales processes and workflows and how they capture and analyze their data.

EverString API

Marketing and sales data should always be available for analysis. EverString has an API which gives marketing, sales, and revenue teams the opportunity to instantly access whatever data they need. Whether they need such data for further processing and advanced analysis on third-party systems, automating their operations and workflows, or creating applications and processes; EverString ensures that they will be able to directly access and utilize accurate and reliable data.

EverString’s API provides teams with the capability to search for net-new companies that are similar to their best or high-fit customers, discover companies based on keywords, attributes, and descriptions which are generated through machine learning, access data that classify companies according to the industry they belong, and enrich their data by applying industry-leading and reliable firmographics.