A wonderful automation platform that comes with machine learning functionality.

What are the best aspects of this product?

I like how simple it is to have this platform integrated with our company's data and software. One of the most exciting functionalities is its marketing automation. It does everything from web layers to campaign management. Its machine learning functionality can range anywhere from prediction engine to recommendation.

What aspects are problematic or could work better?

To be honest. Nothing. The platform can quickly evolve to the latest trends. A lot of the missing stuff or lack of features are quickly addressed by their development team. They do so in a very agile manner. Even after using the product for several months now, we're still not sure what Exponea will be offering. But one thing is for sure, the functionality we're using has driven us 95% of benefit.

What specific problems in your company were solved by this product?

Initiating personalized communication and getting the right product recommend to customers at a precise time through online or email means. Great customer base segmentation. Conversation rate of such individuals that we're addressing through Exponea is 30% or more higher when compared to a particlar control group we've left out.

Are you a current user of this product?

Yes