Exponea REVIEW

Marketing Software

5 user reviews
USER SATISFACTION 100%
OUR SCORE 8.9

What is Exponea?

Exponea is a cloud-hosted marketing solution oriented towards direct execution and fast result delivery. The system blends analytics and engagement automation to improve customer experience, and allows companies to perform cutting-edge customer analyses and to make accurate predictions. Using it, marketers can design and plan outstanding campaigns without necessarily relying on their IT team, using either the tools provided by this application, or developing solutions of their own. Prominent features include web layers and revenue analyses, automated sales funnel operations, CRM, custom funnels, and much more. The neat and understandable interface helps marketers deliver expected results in less time than usual.

Instead of being a traditional marketing automation system, Exponea enriches your campaigns with artificial intelligence, and makes use of detailed customer information. For the first time, you can harness the maximal capacity of your marketing efforts, personalized recommendations, and target customers on multiple platforms. Exponea is loaded with features that will help you understand your customers, and respond to their priorities in real time.

Just recently, the company introduced a fully-functional and responsive mobile version of the system for you to keep up with assignments even when not in the office. An array of advanced features were introduced to further facilitate the execution of marketing activities, including Vouchers and Discounts, tag management, asset management, complex roles and permissions management, new action nodes in scenarios, Geo analysis, and many more.

On top of that, Exponea is a well-integrated and quote-priced tool, where all functionality is available at a specifically tailored price. You can contact support and share business details, and they will prepare an individual package that corresponds to your needs.

Overview of Exponea Benefits

Exponea’s marketing automation power is concentrated in two large sets of features, i.e. Campaigns and Analytics. Capacity is bundled on an easy-to-use Dashboard, which represents a one-stop-shop for important indicators and metrics, and where you can also add or edit Customer Profiles and make use of behavior history and analytics to improve result delivery times.

With Exponea being a fully-integrated marketing cloud, companies can leverage the power of detailed customer analyses, and make use of previous experiences to improve performance. With Exponea’s Attribution Models, Personalized and Running Aggregates, Custom Metrics, and SQL Reporters, your business results will become better than you ever expected.

For each customer, Exponea lets you create a detailed, 360-degree behavior profile, and showcase all important attributes you’d later summarize to predict customers’ actions. The device used by you or your customers won’t matter, as Exponea is fully mobile-optimized, and works perfectly well on different operating systems.

Exponea is particularly valuable to creative marketers looking to push great campaigns through, not relying in that case on IT and tech support departments. The platform offers a powerful Scenario Designer that gives them full control over their marketing efforts, and gives them access to features such as drag-and-drop campaign editors, WYSIWYG email editors, premade templates, A/B testing, and Jinja template engine support.

Exponea’s devoted maintenance team is constantly looking for ways to improve the functionality of their system, as a result of which the tool is now enabled with tag and asset management features, Geo analysis, advanced and personalized email campaigns, and new action nodes in scenarios (Slack, Trello, Pipedrive, Zapier). A fully-responsive mobile version is also made accessible to Android and iOS users. To ensure the security and uncompromising use of your data, Exponea has also introduced a complex suite of roles and permissions, on both account and project level.

Furthermore, Exponea’s integration features allow easy connectivity with the backend or a third party API through custom webhooks. The software is built on MapR Converged Data Platform and a proprietary real time IMF DB and allows different storage options, including private, cloud or on-premise. For some time already, Exponea integrates also with Google BigQuery, Facebook and Google Ads.

Summing up, Exponea enables businesses to more easily provide their customers with a personalized web experience thanks to its comprehensive toolkit. As a result of enhancing this experience, companies are able to increase the size of their sales funnels, increase retention, identify new market segments, improve conversion rates, and enhance customer satisfaction

Exponea stands apart from other marketing clouds on 3 major points.

Plug-and-play accessibility

  • Initial integration can take one hour. Fully operational in an average time of three weeks.
  • Does not require the client’s IT department for ongoing support and maintenance.
  • Scenario designer enables the full design and execution of omni-channel campaigns.
  • Web-layer technology supports the simple construction of customized web messages and their A/B testing.

Full technology integration from the ground-up

  • Built as a single unified technology solution from the beginning.
  • Full data and operational integration between the cloud modules.
  • Combination of real-time analytics and engagement automation provides faster actionable results for clients.
  • Seamless integration between data collection, analytics, and execution.

No IT department needed

  • Provide the business side of the client with a reliable and independent data platform for their analytics and sales campaign needs.
  • Free client from the time and capacity restraints of their own IT department.
  • Accelerate rollout of each campaign and data collection iteration. Enables faster and more accurate business reports than those built with SQL commands.
  • Allow IT departments to refocus on their traditional operational support roles.

Overview of Exponea Features

  • Attribution Models
  • Tailore-made Reports and Analyses
  • Custom Metrics and Expressions
  • Personalized and Running Aggregates
  • Well-Arranged Dashboards
  • Funnels
  • Behavior Predictions
  • Customer Retention
  • SQL Reporter
  • Precise Segmentation
  • Drag-and-Drop Campaign Editor
  • Event or Time-scheduled Campaign Triggers
  • A/B Testing
  • Fully Customizable Email Templates
  • Jinja Template Engine Support
  • WYSIWYG Email Editor
  • Web Layers with A/B Testing
  • Recommendations
  • Cross-Channel Campaign Management
  • BlinkBytes Real-Time Data Storage
  • Hadoop Permanent Storage
  • CRM with 360-degree Customer Behavior History
  • Rich API for Third-Party Integrations
  • Data Import Wizard
  • Mobile version
  • Complex roles & permission management on both account and project level
  • Ability to give out Vouchers/Discounts
  • Advanced Email campaigns with personalization
  • New action nodes in scenarios (Slack, Trello, Pipedrive, Zapier, and more)
  • Asset manager and Tag manager
  • Geo Analyses
  • Integration with Google and Facebook Ads
  • Google BigQuery integration

What Problems Will Exponea Solve?

1. Abandoned cart:

The Performance & Customers Lover at one of Exponea’s clients was concerned with the numbers of abandoned carts and used Exponea to analyze how people were interacting with the online store, both those who finished their purchase and those who did not.

Exponea identified a specific, tangible pain point and developed a working plan to eliminate it. The Exponea strategy was that a simple incentive would be enough to drive these customers back to their abandoned shopping carts and could significantly increase the number of completed orders.

This solution was prepared in the Exponea scenario designer. It included a time-triggered email incentive and a go-back-to-the-cart reminder with purchase button.The initial test on 40,000 customers resulted in a 20.13% increase in finished orders, a 50% open rate for reactivation emails, and a 19% growth in completed orders.

Features: scenario editor, on-event triggering, A/B testing, email editor, personalization of the email template

2. Improved conversion rate

A steady number of people had been landing on the client’s site but it was clear that the conversion rate could be improved dramatically. One particular step in the conversion funnel – the ratio of people who viewed a restaurant’s menu versus those who added an item to the cart – was singled out for improvement.

Solution: Exponea determined that making two independent steps would increase the conversion rate:

1) Help customers select the right restaurant.

2) Create a sense of urgency in customers to add an item to the cart.

With Exponea’s built-in scenario designer, a message showing the number of people currently looking at any given restaurant’s menu was added to the website. Using the web-layers and A/B testing feature, a special banner was created for each restaurant and tested against a control group. The change resulted in an 8.1% growth in average revenue per user and a 10% increase in cart conversion.

Features: tracking – event setup, web-layer notification, A/B testing – both timing and incentive-driving message, web layer personalization

3. Site visitors leave without making a purchase

Exponea identified the issue as an undersized website. Customer behavior data was utilized to shape a series of quick changes which could eliminate the pain points but without requiring the major step of a website revision.

Order/driving tactics were introduced throughout the customer journey and implemented in a single day. The subsequent 12-day campaign resulted in a 58% conversion growth and a 61% rise in the number of orders.

Features: web-layer notifications (“social proof” incentive), timing optimization & A/B testing, web-layer personalization, banners on almost sold-out products, personalized salutations in emails (abandoned cart scenarios)

Awards & Quality Certificates

Exponea Position In Our Categories

Position of Exponea in our main categories:

50

Exponea is one of the top 50 Marketing Software products

50

Exponea is one of the top 50
Marketing Software products


Exponea is also listed in the following subcategories:

Category:Position:Category:Position:
Campaign Management Software#13 Email Marketing Software#12
Marketing Automation Software#19 Search Marketing Software#15
Category:Position:
Campaign Management Software#13
Email Marketing Software#12
Marketing Automation Software#19
Search Marketing Software#15

It's important to realize that virtually no software in the Campaign Management Software category will be a perfect solution that can meet all the requirements of all company types, sizes and industries. It may be a good idea to read a few Exponea reviews first as specific services can perform well only in a very narrow set of applications or be designed with a really specific industry in mind. Others can work with an idea of being simple and intuitive and consequently lack advanced functions needed by more experienced users. There are also software that focus on a wide group of users and provide a powerful feature set, however this frequently comes at a higher cost of such a service. Make sure you're aware of your needs so that you pick a solution that has exactly the elements you search for.

How Much Does Exponea Cost?

Exponea Pricing Plans:

Exponea offers three enterprise pricing packages for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

Basic – 100 million data points

  • Real-time omni-channel marketing automation
  • Advanced analytics, segmentations & reporting
  • Cross-device & multi-source user tracking
  • Comprehensive email management system
  • Integrations and extensibility options

Advanced – 300 million data points

  • Real-time omni-channel marketing automation
  • Advanced analytics, segmentations & reporting
  • Cross-device & multi-source user tracking
  • Comprehensive email management system
  • Integrations and extensibility options
  • AI-powered ad management
  • AI-powered recommendations
  • AI-powered attribution modelling
  • Dedicated mailing account
  • Permanent data storage option
  • Amazon Alexa integration

Ultimate – Up to 10 billion data points

  • Real-time omni-channel marketing automation
  • Advanced analytics, segmentations & reporting
  • Cross-device & multi-source user tracking
  • Comprehensive email management system
  • Integrations and extensibility options
  • AI-powered ad management
  • AI-powered recommendations
  • AI-powered attribution modelling
  • Dedicated mailing account
  • Permanent data storage option
  • Amazon Alexa integration
  • On-premise option
  • Data storage integration

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Exponea reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Exponea. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

9

NEGATIVE SOCIAL MENTIONS

0

Video

Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • International
Pricing Model
  • Monthly payment
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

What are Exponea pricing details?

Exponea Pricing Plans:

Exponea offers three enterprise pricing packages for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

Basic – 100 million data points

  • Real-time omni-channel marketing automation
  • Advanced analytics, segmentations & reporting
  • Cross-device & multi-source user tracking
  • Comprehensive email management system
  • Integrations and extensibility options

Advanced – 300 million data points

  • Real-time omni-channel marketing automation
  • Advanced analytics, segmentations & reporting
  • Cross-device & multi-source user tracking
  • Comprehensive email management system
  • Integrations and extensibility options
  • AI-powered ad management
  • AI-powered recommendations
  • AI-powered attribution modelling
  • Dedicated mailing account
  • Permanent data storage option
  • Amazon Alexa integration

Ultimate – Up to 10 billion data points

  • Real-time omni-channel marketing automation
  • Advanced analytics, segmentations & reporting
  • Cross-device & multi-source user tracking
  • Comprehensive email management system
  • Integrations and extensibility options
  • AI-powered ad management
  • AI-powered recommendations
  • AI-powered attribution modelling
  • Dedicated mailing account
  • Permanent data storage option
  • Amazon Alexa integration
  • On-premise option
  • Data storage integration

What integrations are available for Exponea?

Exponea is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes.

Other integration options include:

  • SMS gateway
  • Email gateway
  • Facebook Messenger Chatbot API
  • Google BigQuery
  • sql data sources: (postgreSQL, oracle, mysql)
  • import / export API
  • analysis API
  • campaigns API
  • Amazon Alexa

User reviews


User reviews in total: 5

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Average Rating:

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The most favorable review

Marina Luster

5 months ago


Pros:
Exponea is perfect to easily manage all projects.watch up all the success of the campaign in real-time because of the range of possibilities in analytics data. We quickly modify the relationship with a customer with mobile notification, newsletter or SMS.

Cons:
On any issues that arose we turned to the support service. They help to solve everything quickly. Basically, the questions are concerned with the formation of diverse reports.

The least favorable review

Jana Kraftova

9 months ago


Pros:
One system for all projects on the one place. It takes only a few minutes to prepare event for each of countries, which we have. We use it daily to send our newsletter or to create web layers. This saves us a lot of time and money. The range of possibilities in analytics data. We see immediately how are our campaigns successful.

Cons:
I don't know any problematic aspects. If we need more informations, we just use online chat of Exponea support.

Marina Luster
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Published 5 months ago
Pro
review
Exponea is perfect to easily manage all projects.watch up all the success of the campaign in real-time because of the range of possibilities in analytics data. We quickly...



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Jana Kraftova
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Published 9 months ago
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user
One system for all projects on the one place. It takes only a few minutes to prepare event for each of countries, which we have. We use it daily to send our newsletter or...



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Tomas Bella
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Published 9 months ago
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user
It takes only a couple of minutes to launch targeted on-site marketing campaigns with Exponea and no design or programming work from client side is needed - this saves us...



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Alen-Jelco Todorov
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Published 9 months ago
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user
Exponea acts as a central hub for our marketing activities.




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Marek Ďurček
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Published 9 months ago
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user
It's an easy way to work with our customer base - segment, analyse and then take action. We use it daily to send our newsletter, to improve personalisation based on what...



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