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Exponea Review

Exponea
Our score: 8.9 User satisfaction: 100%

What is Exponea?

Exponea is a cloud-hosted marketing solution oriented towards direct execution and fast result delivery. The system blends analytics and engagement automation to improve customer experience, and allows companies to perform cutting-edge customer analyses and to make accurate predictions. Using it, marketers can design and plan outstanding campaigns without necessarily relying on their IT team, using either the tools provided by this application, or developing solutions of their own. Prominent features include web layers and revenue analyses, automated sales funnel operations, CRM, custom funnels, and much more. The neat and understandable interface helps marketers deliver expected results in less time than usual.

Instead of being a traditional marketing automation system, Exponea enriches your campaigns with artificial intelligence, and makes use of detailed customer information. For the first time, you can harness the maximal capacity of your marketing efforts, personalized recommendations, and target customers on multiple platforms. Exponea is loaded with features that will help you understand your customers, and respond to their priorities in real time.

Just recently, the company introduced a fully-functional and responsive mobile version of the system for you to keep up with assignments even when not in the office. An array of advanced features were introduced to further facilitate the execution of marketing activities, including Vouchers and Discounts, tag management, asset management, complex roles and permissions management, new action nodes in scenarios, Geo analysis, and many more.

On top of that, Exponea is a well-integrated and quote-priced tool, where all functionality is available at a specifically tailored price. You can contact support and share business details, and they will prepare an individual package that corresponds to your needs.

Overview of Exponea Benefits

Exponea’s marketing automation power is concentrated in two large sets of features, i.e. Campaigns and Analytics. Capacity is bundled on an easy-to-use Dashboard, which represents a one-stop-shop for important indicators and metrics, and where you can also add or edit Customer Profiles and make use of behavior history and analytics to improve result delivery times.

With Exponea being a fully-integrated marketing cloud, companies can leverage the power of detailed customer analyses, and make use of previous experiences to improve performance. With Exponea’s Attribution Models, Personalized and Running Aggregates, Custom Metrics, and SQL Reporters, your business results will become better than you ever expected.

For each customer, Exponea lets you create a detailed, 360-degree behavior profile, and showcase all important attributes you’d later summarize to predict customers’ actions. The device used by you or your customers won’t matter, as Exponea is fully mobile-optimized, and works perfectly well on different operating systems.

Exponea is particularly valuable to creative marketers looking to push great campaigns through, not relying in that case on IT and tech support departments. The platform offers a powerful Scenario Designer that gives them full control over their marketing efforts, and gives them access to features such as drag-and-drop campaign editors, WYSIWYG email editors, premade templates, A/B testing, and Jinja template engine support.

Exponea’s devoted maintenance team is constantly looking for ways to improve the functionality of their system, as a result of which the tool is now enabled with tag and asset management features, Geo analysis, advanced and personalized email campaigns, and new action nodes in scenarios (Slack, Trello, Pipedrive, Zapier). A fully-responsive mobile version is also made accessible to Android and iOS users. To ensure the security and uncompromising use of your data, Exponea has also introduced a complex suite of roles and permissions, on both account and project level.

Furthermore, Exponea’s integration features allow easy connectivity with the backend or a third party API through custom webhooks. The software is built on MapR Converged Data Platform and a proprietary real time IMF DB and allows different storage options, including private, cloud or on-premise. For some time already, Exponea integrates also with Google BigQuery, Facebook and Google Ads.

Summing up, Exponea enables businesses to more easily provide their customers with a personalized web experience thanks to its comprehensive toolkit. As a result of enhancing this experience, companies are able to increase the size of their sales funnels, increase retention, identify new market segments, improve conversion rates, and enhance customer satisfaction

Exponea stands apart from other marketing clouds on 3 major points.

Plug-and-play accessibility

  • Initial integration can take one hour. Fully operational in an average time of three weeks.
  • Does not require the client’s IT department for ongoing support and maintenance.
  • Scenario designer enables the full design and execution of omni-channel campaigns.
  • Web-layer technology supports the simple construction of customized web messages and their A/B testing.

Full technology integration from the ground-up

  • Built as a single unified technology solution from the beginning.
  • Full data and operational integration between the cloud modules.
  • Combination of real-time analytics and engagement automation provides faster actionable results for clients.
  • Seamless integration between data collection, analytics, and execution.

No IT department needed

  • Provide the business side of the client with a reliable and independent data platform for their analytics and sales campaign needs.
  • Free client from the time and capacity restraints of their own IT department.
  • Accelerate rollout of each campaign and data collection iteration. Enables faster and more accurate business reports than those built with SQL commands.
  • Allow IT departments to refocus on their traditional operational support roles.

Overview of Exponea Features

  • Attribution Models
  • Tailore-made Reports and Analyses
  • Custom Metrics and Expressions
  • Personalized and Running Aggregates
  • Well-Arranged Dashboards
  • Funnels
  • Behavior Predictions
  • Customer Retention
  • SQL Reporter
  • Precise Segmentation
  • Drag-and-Drop Campaign Editor
  • Event or Time-scheduled Campaign Triggers
  • A/B Testing
  • Fully Customizable Email Templates
  • Jinja Template Engine Support
  • WYSIWYG Email Editor
  • Web Layers with A/B Testing
  • Recommendations
  • Cross-Channel Campaign Management
  • BlinkBytes Real-Time Data Storage
  • Hadoop Permanent Storage
  • CRM with 360-degree Customer Behavior History
  • Rich API for Third-Party Integrations
  • Data Import Wizard
  • Mobile version
  • Complex roles & permission management on both account and project level
  • Ability to give out Vouchers/Discounts
  • Advanced Email campaigns with personalization
  • New action nodes in scenarios (Slack, Trello, Pipedrive, Zapier, and more)
  • Asset manager and Tag manager
  • Geo Analyses
  • Integration with Google and Facebook Ads
  • Google BigQuery integration

What Problems Will Exponea Solve?

1. Abandoned cart:

The Performance & Customers Lover at one of Exponea’s clients was concerned with the numbers of abandoned carts and used Exponea to analyze how people were interacting with the online store, both those who finished their purchase and those who did not.

Exponea identified a specific, tangible pain point and developed a working plan to eliminate it. The Exponea strategy was that a simple incentive would be enough to drive these customers back to their abandoned shopping carts and could significantly increase the number of completed orders.

This solution was prepared in the Exponea scenario designer. It included a time-triggered email incentive and a go-back-to-the-cart reminder with purchase button.The initial test on 40,000 customers resulted in a 20.13% increase in finished orders, a 50% open rate for reactivation emails, and a 19% growth in completed orders.

Features: scenario editor, on-event triggering, A/B testing, email editor, personalization of the email template

2. Improved conversion rate

A steady number of people had been landing on the client’s site but it was clear that the conversion rate could be improved dramatically. One particular step in the conversion funnel – the ratio of people who viewed a restaurant’s menu versus those who added an item to the cart – was singled out for improvement.

Solution: Exponea determined that making two independent steps would increase the conversion rate:

1) Help customers select the right restaurant.

2) Create a sense of urgency in customers to add an item to the cart.

With Exponea’s built-in scenario designer, a message showing the number of people currently looking at any given restaurant’s menu was added to the website. Using the web-layers and A/B testing feature, a special banner was created for each restaurant and tested against a control group. The change resulted in an 8.1% growth in average revenue per user and a 10% increase in cart conversion.

Features: tracking – event setup, web-layer notification, A/B testing – both timing and incentive-driving message, web layer personalization

3. Site visitors leave without making a purchase

Exponea identified the issue as an undersized website. Customer behavior data was utilized to shape a series of quick changes which could eliminate the pain points but without requiring the major step of a website revision.

Order/driving tactics were introduced throughout the customer journey and implemented in a single day. The subsequent 12-day campaign resulted in a 58% conversion growth and a 61% rise in the number of orders.

Features: web-layer notifications (“social proof” incentive), timing optimization & A/B testing, web-layer personalization, banners on almost sold-out products, personalized salutations in emails (abandoned cart scenarios)

Awards & Quality Certificates

Exponea Position In Our Categories

Bearing in mind companies have distinctive business demands, it is reasonable that they avoid deciding on an all-in-one, ”best” business application. Just the same, it would be futile to pinpoint such application even among branded software systems. The efficient step to undertake can be to jot down the different significant aspects that demand inspection including essential features, price plans, skill aptitude of the employees, business size, etc. Next, you should do your product research fully. Read some of these Exponea review articles and look over the other software solutions in your shortlist in detail. Such all-encompassing research makes sure you steer clear of ill-fitting apps and subscribe to the one that offers all the benefits your company requires.

Position of Exponea in our main categories:

TOP 100

Exponea is one of the top 100 Marketing Software products

Exponea is also listed in the following subcategories:

Enterprises have different needs and requirements and no software platform can be just right in such a situation. It is pointless to try to find a perfect out-of-the-box software product that fulfills all your business requirements. The intelligent thing to do would be to adapt the system for your special needs, employee skill levels, finances, and other factors. For these reasons, do not rush and pay for well-publicized leading systems. Though these may be widely used, they may not be the perfect fit for your unique wants. Do your research, check out each short-listed application in detail, read a few Exponea Marketing Software reviews, call the vendor for explanations, and finally choose the app that provides what you want.

How Much Does Exponea Cost?

Exponea Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Exponea offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

1. Start with EXPONEA CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding

2. Choose your revenue booster:

A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.

  • Email Management Platform
  • Omni-Channel Orchestration
  • Ad Tech
  • Product Recommendations
  • Real-Time Predictions

B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.

  • Advanced Weblayers
  • Web Optimization and A/B Testing
  • Real-Time Predictions
  • Product Recommendations

C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.

  • Product Performance Reporting
  • Product Sales Forecasting
  • Campaign Automation
  • Clearance Discount Management

User Satisfaction

Positive Social Media Mentions 9
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Exponea reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Exponea. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Exponea Comparisons

Exponea user reviews

A great app that makes it possible for my marketing team to do things independently.

Read full review >
Verna
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Information Technology and Services

We can now do things and put them into action with Exponea.

Read full review >
Al
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.09.2019 Company Size: More than 100 Employees Industry: Telecommunications

A tool that does a splendid job in analytics and marketing!

Read full review >
Arturo
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.09.2019 Company Size: 11-50 Employees Industry: Entertainment

A great marketing automation system in the market.

Read full review >
Juanita
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.10.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

A functional and worthy data analytics software.

Read full review >
Tommy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.09.2018 Company Size: More than 100 Employees Industry: Not available

What are Exponea pricing details?

Exponea Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Exponea offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

1. Start with EXPONEA CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding

2. Choose your revenue booster:

A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.

  • Email Management Platform
  • Omni-Channel Orchestration
  • Ad Tech
  • Product Recommendations
  • Real-Time Predictions

B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.

  • Advanced Weblayers
  • Web Optimization and A/B Testing
  • Real-Time Predictions
  • Product Recommendations

C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.

  • Product Performance Reporting
  • Product Sales Forecasting
  • Campaign Automation
  • Clearance Discount Management

What integrations are available for Exponea?

Exponea is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes.

Other integration options include:

  • SMS gateway
  • Email gateway
  • Facebook Messenger Chatbot API
  • Google BigQuery
  • sql data sources: (postgreSQL, oracle, mysql)
  • import / export API
  • analysis API
  • campaigns API
  • Amazon Alexa

Exponea average rating:

Average score
5/5 (16 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Marek Ďurček

PROS: It's an easy way to work with our customer base - segment, analyse and then take action. We use it daily to send our newsletter, to improve personalisation based on what customers buy/see, and scenarios based on actions our customers take on e-shop. They are still working on building the product, so we see new features and improvements first-hand.

CONS: For advanced solutions and analysis we need the help from Exponea support team. But they respond very quickly and we always find solutions.

Reviewed 3 years ago

Read full review >

The least favorable review

Alen-Jelco Todorov

PROS: Exponea acts as a central hub for our marketing activities. We are able to segment the customer database in real-time. We now create sophisticated funnels on a wide variety of events. We can act upon on any event attribute or customer variable with a campaign through SMS, mobile notification or website.

CONS: Better documentation on how to achieve specific type of reports.

Reviewed 3 years ago

Read full review >

More reviews from 16 actual users:

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  • Most useful
  • Most positive
  • Most negative

A great app that makes it possible for my marketing team to do things independently.

Read full review >
Verna
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: This app can connect to different online marketing tools via just one instrument. This makes it possible for us to do things independently from the data department and other analytic-based tools. All we want is a graphic designer and a marketer who can send out customized emails, delegating credits to varying scenarios, or coming up with intricate reactivation campaigns.

CONS: We're open to having more presentations on the latest features as well as case studies that offer quality results within the conversion and/or revenue uplift. All clients are open to numbers and want to find inspiration that can be of assistance to them.

What do you think about this review? Great Poor

We can now do things and put them into action with Exponea.

Read full review >
Al
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.09.2019 Company Size: More than 100 Employees Industry: Telecommunications

PROS: The tool is simple to utilize. Even those who have little or no IT background can easily get by with this software. This is essential since you could end up being a business person incpable of writing code and requests or you may see yourself hiring an IT personnel with very limited business perspective.

CONS: If you're the kind who is used to dabbing into Google Analytics, it'll take a bit of time to get around this tool. It's a transition at first. But once you get the hang of how Exponea works, then it shouldn't be a long term problem. It'll require some learning curve for first timers.

What do you think about this review? Great Poor

A tool that does a splendid job in analytics and marketing!

Read full review >
Arturo
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.09.2019 Company Size: 11-50 Employees Industry: Entertainment

PROS: There are a few things things that I love with Exponea. These are: real-time data, software usability, and customer support. The data that we want to work with aren't sampled or have gone through several days of delay. It's in fact, displayed and done in real-time. We're also utilizing data directly for action in scenarios to making offers for certain segments of users.

CONS: It's difficult spotting any flaws or stuff that I dislike with Exponea. In our use case, it happens to be the best marketing tool that we've come across. Since the tool operates in real-time, it struggles with intricate queries of type n-squared. One of the problems has to to do with their average usage.

What do you think about this review? Great Poor

A great marketing automation system in the market.

Read full review >
Juanita
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.10.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Back then, I dealt with different kinds of marketing automations tool like Pardo and Marketo. I later came to realize that Exponea happens to be that fantastic soluton made for our business needs. It's considered to be one intricate tool that offered us with one-on-one interaction of our targets.

CONS: So far, there's nothing much to hate with this tool. Initially, you may assume it's difficult to implement this to your needs. But once you start making use of this tool, you'll realize the limitless possibilities that it can provide you for the long term.

What do you think about this review? Great Poor

A functional and worthy data analytics software.

Read full review >
Tommy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.09.2018 Company Size: More than 100 Employees Industry: Not available

PROS: A majority of the online activities that we have are directly linked to this software. We can make use of triggers easily, funnels, and filters to target the intended audience for a certain campaign. It offers a wide range of possibilities ranging from how you can create a campaign to details involved in a campaign.

CONS: From time to time, our primary aim is to significantly increase the ROI within the conversion and retention phase, to expand our leads database furhter, and preserve our marketing activities and leads with sales in fashion. With this software, we have a single centralized system to deal with different marketing campaigns.

What do you think about this review? Great Poor

Exponea is cost efficient and allowed us to run away with a couple Effie awards.

Read full review >
Jorge
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.08.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: We've been making use of this tool and their support for our renowned Fofola campaign, which garnered us a couple Gold Effie awards for our highly effective communication. Exponea has given us numerous media insights. For instance, after doing an analysis on YouTube and Facebook traffic for a campaign site, we understood that while both are priced similarly, those coming into YouTube are the ones who were active and have a tendency to spend more time on the site.

CONS: It would've been fantastic to have some kind of PowerPoint-ready exports of results from varying marketing departments. Right now, it's one issue that I'm dealing with. Hopefully, they can come up with something to make it easier for users.

What do you think about this review? Great Poor

A system that’s user-friendly.

Read full review >
Mary
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.08.2018 Company Size: More than 100 Employees Industry: Graphic Design

PROS: Being able to come up with our own email templates. Editing our own code on the spot. Exponea has proven its highly advanced functionality that have dramtically benefitted our company. It made us function efficiently while sending our email routinely.

CONS: A system that's fully robust. The only thing here is being familiar with each other so that you can achieve the things that you want together. Other than that, nothing else negative. Everything has been superb from the get-go. There may be something that may not be favorable. So far, nothing to mention at this time.

What do you think about this review? Great Poor

A data and marketing tool that’s both useful and intuitive.

Read full review >
Martin
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.06.2018 Company Size: 11-50 Employees Industry: Information Technology and Services

PROS: It's capable of building and sharing external dashboards for external partners. It quickly does prototyping of reporting views. Simple to use. Even newbies can breeze by this without a hitch. Trackability and security are thoguht out extremely well.

CONS: There have been instances where the tool's innovation rate is way too fast. The documentation is really poor. We were hoping they can improve on that. Data imports appear to be limited at best although their campaign management is slowly improving.

What do you think about this review? Great Poor

My personal review.

Read full review >
Bob
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.05.2018 Company Size: More than 100 Employees Industry: Retail

PROS: Exponea is a user-friendly tool for building campaigns. It doesn't need advanced knowledge of programming languages. It's given us plenty of chances to target relevant customers. We love how we can make automated campaigns on its own environment. I like how they provide support for clients.

CONS: At times, I'd get lost in the environment since it would frequently change. But I'm beginning to comprehend the necessary need to making constant changes. This would help ensure improved experience to the end-user. Other than that, nothing else.

What do you think about this review? Great Poor

A wonderful automation platform that comes with machine learning functionality.

Read full review >
Bradford
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.05.2018 Company Size: More than 100 Employees Industry: Retail

PROS: I like how simple it is to have this platform integrated with our company's data and software. One of the most exciting functionalities is its marketing automation. It does everything from web layers to campaign management. Its machine learning functionality can range anywhere from prediction engine to recommendation.

CONS: To be honest. Nothing. The platform can quickly evolve to the latest trends. A lot of the missing stuff or lack of features are quickly addressed by their development team. They do so in a very agile manner. Even after using the product for several months now, we're still not sure what Exponea will be offering. But one thing is for sure, the functionality we're using has driven us 95% of benefit.

What do you think about this review? Great Poor

A great next-gen marketing automation platform that can do a lot of things.

Read full review >
Felipe
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.04.2018 Company Size: More than 100 Employees Industry: Not available

PROS: I like how simple it can be in setting up scenarios in automating your flow of marketing communication. What's more, we were able to come up and deploy advanced recommendation models when using this system to help boost our sales. Their support is excellent as they're always quick to respond.

CONS: If you happen to be new to the platform, there may be some features that can be hard to figure out on your own. Fortunately, their support is more than happy to take in any calls to discuss any issue regarding the platform. They're willing to go as far as helping you set up a call to guide or help you in real-time.

What do you think about this review? Great Poor

Amazing tool for company on-site marketing, help to automate work with customers

Read full review >
Marina Luster
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 03.07.2017 Company Size: 1-10 Employees Industry: Internet

PROS: Exponea is perfect to easily manage all projects.watch up all the success of the campaign in real-time because of the range of possibilities in analytics data. We quickly modify the relationship with a customer with mobile notification, newsletter or SMS.

CONS: On any issues that arose we turned to the support service. They help to solve everything quickly. Basically, the questions are concerned with the formation of diverse reports.

What do you think about this review? Great Poor

I use Exponea on daily basis for all our projects. It is amazing tool we have found!

Read full review >
Jana Kraftova
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 08.03.2017 Company Size: 51-100 Employees Industry: Health, Wellness and Fitness

PROS: One system for all projects on the one place. It takes only a few minutes to prepare event for each of countries, which we have. We use it daily to send our newsletter or to create web layers. This saves us a lot of time and money. The range of possibilities in analytics data. We see immediately how are our campaigns successful.

CONS: I don't know any problematic aspects. If we need more informations, we just use online chat of Exponea support.

What do you think about this review? Great Poor

The best tool we have found for customer analytics and on-site marketing

Read full review >
Tomas Bella
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 27.02.2017 Company Size: 51-100 Employees Industry: Publishing

PROS: It takes only a couple of minutes to launch targeted on-site marketing campaigns with Exponea and no design or programming work from client side is needed - this saves us a lot of time and money. In analytics, the range of possibilities is breathtaking, at least compared to other off-the-shelf tools we have tried before.

CONS: The tool is very powerful so quite a few of the functions are not exactly self-explaining. As we are too lazy to read the manuals, we just use online chat support of Exponea whenever we need to do something more complicated.

What do you think about this review? Great Poor

Amazed by how many things Exponea lets us accomplish

Read full review >
Alen-Jelco Todorov
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 27.02.2017 Company Size: N/A Industry: N/A

PROS: Exponea acts as a central hub for our marketing activities. We are able to segment the customer database in real-time. We now create sophisticated funnels on a wide variety of events. We can act upon on any event attribute or customer variable with a campaign through SMS, mobile notification or website.

CONS: Better documentation on how to achieve specific type of reports.

What do you think about this review? Great Poor

In ZOOT we use Exponea daily. It helps us to analyse and automate our data quickly.

Read full review >
Marek Ďurček
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.02.2017 Company Size: More than 100 Employees Industry: Retail

PROS: It's an easy way to work with our customer base - segment, analyse and then take action. We use it daily to send our newsletter, to improve personalisation based on what customers buy/see, and scenarios based on actions our customers take on e-shop. They are still working on building the product, so we see new features and improvements first-hand.

CONS: For advanced solutions and analysis we need the help from Exponea support team. But they respond very quickly and we always find solutions.

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Reviewed By Jenny Chang
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