What are the best aspects of this product?
It takes only a couple of minutes to launch targeted on-site marketing campaigns with Exponea and no design or programming work from client side is needed - this saves us a lot of time and money.
In analytics, the range of possibilities is breathtaking, at least compared to other off-the-shelf tools we have tried before.
What aspects are problematic or could work better?
The tool is very powerful so quite a few of the functions are not exactly self-explaining. As we are too lazy to read the manuals, we just use online chat support of Exponea whenever we need to do something more complicated.
What features/services would you like to see in future versions of this product?
More web layer templates and options.
Are you a current user of this product?
Yes
What is your role with this product?
How long have you been using this product?
1-3 years
What is your company size?
51-100 Employees
What is your industry?
Publishing
Did your company use a different software before this one?
Yes
What software did you use before?
Google Analytics
Why did you decide to change it?
Not precise enough.
Are you satisfied with the change?
Yes.
How did your company implement this product?
in the cloud
How long did it take to set up this product?
less than 1 week
How many people in your company actively use this product?
several employees
What is the primary use of this product in your company?
mostly B2C
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