Good social media tool for scheduling and tracking

What are the best aspects of this product?

I like being able to easily schedule posts on Falcon and see what the posts would look like on our Facebook and LinkedIn pages for the coming weeks and months. We're able to have multiple team members work on the analytics and monitoring functionalities, where we can see brand mentions, research influencers and tone of voice.

What aspects are problematic or could work better?

It would be great if it would be easier to use the audience insight and listening tool and customize the view, plus add more features to it, so it's comparable to other platforms with similar functions.

What specific problems in your company were solved by this product?

Being able to be more efficient and streamlined in terms of scheduling social media posts for our clients. We're able to see content from other users too, so we're also getting inspiration from their content while still being able to also view a client's content plan. We also get to do social media monitoring so we're aware of the positive and negative reactions about our announcements.

Are you a current user of this product?

Yes