My thoughts about Falcon

What are the best aspects of this product?

I like that the UI for content creation and planning is clear, from the copy to the image and schedules. It helps when I need to work fast and schedule a big amount of content. I can also easily see the results of our campaigns and see how they are linked to our campaign goals. This makes our social media create more impact as a crucial part of our marketing goals.

What aspects are problematic or could work better?

It would be great to schedule multiple posts across channels and see them in one calendar view. Plus points if we'll be able to identify what' trending, according to the content I'm posting.

What specific problems in your company were solved by this product?

Being able to create awareness about our key messages. Falcon enabled access to our ideal audence, as well as the data that gave us helpful insight. We're then able to identify trends and make some changes so we can plan our campaigns better based on more informed targets.

Are you a current user of this product?

Yes