Accurate data and helpful tool

What are the best aspects of this product?

GA is easy to set up and extremely easy to use. We have been using GA for more than 3 years and it provides us with important information about our digital marketing efforts. We have high level of documentation thanks to this one. We are using it on a daily basis and I have to say that we haven’t experienced any negative issue when it comes to the data and its accuracy.

What aspects are problematic or could work better?

It would be great if they could improve the integration with other apps. I also like to drive the site content areas based on the data we receive.

What specific problems in your company were solved by this product?

It helps us to track the visitors’ behavior and key website interactions.

Are you a current user of this product?

Yes