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Google Analytics REVIEW

Business Intelligence Software

18 user reviews
USER SATISFACTION 96%
OUR SCORE 8.7

What is Google Analytics?

Google Analytics is world’s most popular freemium web analytics service, used worldwide by thousands of companies. Since it was launched in 2005, Google Analytics has been imposing business intelligence standards, uniting a variety of premium analytical features both for traditional and mobile users. Focused on quality and functionality, Google Analytics works with a number of funnel visualization techniques, and summarizes data on high-level dashboards from where users can pull off various types of reports.

What makes this platform unique is that it works with so-called Google Analytics tracking codes, which load larger JavaScript files from the web server, and set variables for each of them. Once the user starts browsing his website, the code is automatically loaded and collects relevant data from the browser. The activation of the code will also send cookies to users’ devices in order to gather anonymous ClientID information, and examine the actions that a particular user is performing on the website.

As we mentioned before, Google Analytics is now available for mobile usage as well, and offers a specially developed Mobile Package with mobile site-ready tracking codes, including such that work with PHP, ASP.NET, Perl, or JavaScript Pages.

Last, but not least, Google Analytics offers a life-time free package for individuals, startups and small businesses, and moderate, quote-based pricing for enterprises. This flexible payment scheme makes the platform available for all interested businesses, regardless of their scale, industry, or financial potential.

Overview of Google Analytics Benefits

The website insights Google Analytics can provide are invaluable for the commercial success of any business, and there is a large list of satisfied users who can confirm it. It is because analyzing data covers the needs of every particular aspect of your workflow, from budget allocation to marketing optimization, and it is exactly analyzing what Google does best. In the world!

The benefits of Google Analytics are as many as to take us a day or two to list, so we will rather stick to the way in which this platform helps you understand visitors, examine the reasons why they visited your website, and most of all – precisely determine why they did or didn’t convert.

As we all know, the best way to do business is to base decisions on empirical data, and be at least 90% sure we’re not throwing money away. Google Analytics makes this possible in a variety of ways, mostly with its four Advanced Reporting areas. Thanks to it, you will get to know who your audience is, how did those people get to your website, what they did while exploring it, and finally – if they converted or not.

Once you have data carefully classified on your dashboard, you can start using it to optimize your marketing campaign, and devote time to activities that actually help your business. Another way to make use of the dashboard information is to perform an in-depth content analysis, and understand which elements on your website are not performing so well. The platform offers a specific Behavior and Conversions report where the reasons why your website is doing better/worse will become pretty self-obvious, saving the money you’d otherwise invest to examine the matter.

Finally, Google Analytics can help you allocate your budget in a smarter way, as it distinguishes functional practices from the dysfunctional ones. What is more, you get to run a specific budget increase/decrease report, and see by yourself how different investments are affecting your budgets, and calculate the exact percentage. At the end of the story, you’ll understand Google Analytics is an all-in-one ROI measurement tool, which unlike similar apps, arrives to results by analyzing ALL relevant factors.

Overview of Google Analytics Features

  • Advertising Reports
  • Campaign Measurement
  • Cost Data Import
  • Mobile Ads Measurement
  • Remarketing
  • Search Engine Optimization
  • Advanced Segments
  • Annotations
  • Content Experiments
  • Dashboards
  • Custom Reports
  • Real-Time Reporting
  • Audience Data & Reporting
  • Browser / OS
  • Custom Dimensions
  • Flow Visualization
  • Map Overlay
  • Mobile Traffic
  • Social Reports
  • Traffic Sources
  • Universal Analytics
  • API
  • Filters
  • User Permissions
  • App Profiles
  • App-Specific Metrics and Dimensions
  • Crash & Exception Reporting
  • Google Play Integration
  • iOS and Android SDKs
  • Product Integrations
  • Attribution Model Comparison Tool
  • Data-Driven Contribution
  • Ecommerce reporting
  • Goals / Goal Flow
  • Multi-Channel Funnels
  • Alerts
  • Intelligence Events
  • Event Tracking
  • In-Page Analytics
  • Site Search
  • Site’s Speed Analysis

Useful Google Analytics Resources

Google Analytics Position In Our Categories

Position of Google Analytics in our main categories:

100

Google Analytics is one of the top 100 Business Intelligence Software products

20

Google Analytics is one of the top 20 Conversion Rate Optimization Software products

100

Google Analytics is one of the top 100
Business Intelligence Software products

20

Google Analytics is one of the top 20
Conversion Rate Optimization Software products


If you are interested in Google Analytics it might also be beneficial to examine other subcategories of Best Business Intelligence Software listed in our database of SaaS software reviews.

There are trendy and widely used applications in each software group. But are they automatically the best fit for your company’s specific wants? A popular software application may have thousands of users, but does it provide what you require? For this reason, do not blindly shell out for popular systems. Read at least a few Google Analytics reviews and consider the elements that you wish to have in the software such as the fees, main tools, available integrations etc. Then, shortlist a few apps that fit your needs. Check out the free trials of these products, read online reviews, get information from the maker, and do your investigation meticulously. This in-depth research is certain to assist you select the best software application for your company’s unique needs.

How Much Does Google Analytics Cost?

Google Analytics Pricing Plans:

Google Analytics offers a life-time free package for small businesses, allowing them to monitor a single website/mobile app, add a tracking code, and research their audience. In terms of enterprise pricing, the company offers a suite of advanced applications, including Analytics 360, Tag Manager 360, Optimize 360 (beta), Attribution 360, Audience Center 360 (beta), and Data Studio 360 (beta), which can be purchased together or separately, and are priced on quote basis. Make a request to the company to obtain your price.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Google Analytics reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Google Analytics. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

125

NEGATIVE SOCIAL MENTIONS

5

Video

Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • International
  • China
  • Germany
  • India
  • Japan
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • TRAINING

What are Google Analytics pricing details?

Google Analytics Pricing Plans:

Google Analytics offers a life-time free package for small businesses, allowing them to monitor a single website/mobile app, add a tracking code, and research their audience. In terms of enterprise pricing, the company offers a suite of advanced applications, including Analytics 360, Tag Manager 360, Optimize 360 (beta), Attribution 360, Audience Center 360 (beta), and Data Studio 360 (beta), which can be purchased together or separately, and are priced on quote basis. Make a request to the company to obtain your price.

What integrations are available for Google Analytics?

Google Analytics provides a variety of APIs to collect, configure, and report on user-interactions with your online content. A number of WordPress plugins is also available. Currently, you can make use of the following integrations:

  • Google Play
  • Adsense
  • AdWords
  • Google Display Network
  • Google Tag Manager
  • Google +
  • Wildfire

User reviews


User reviews in total: 18

14
4
0
0
0

Average Rating:

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The most favorable review

Claude

1 month ago


Pros:
There are lot of things that I like about Google Analytics, such as: simple implementation, the information we get is understandable, clear and detailed, we get high amount of information about our audience like country, hardware, language; it has great reports that can be generated in different ways. Also, you can choose to pay for use if you have huge number of users, configure custom events. The information we get is in real time.

Cons:
I would like to use this software on other platforms like desktops and consoles.

The least favorable review

Stanley

5 months ago


Pros:
Google Analytics provides simple implementation and the dashboard is extremely easy to use and intuitive tool. You can even create various dashboards with different widgets. By doing this you can pick up one specific metric, a pie chart comparing metrics or even timeline of two metrics with the possibility to use different filters. You are able to track new medium and websites that are created for mobile device and mobile app.

Cons:
At first this software looks like complex table full of tools and huge amount of data, but once you learn how to use it, customize it then you will love this tool.

Published 1 month ago
Verified
user
There are lot of things that I like about Google Analytics, such as: simple implementation, the information we get is understandable, clear and detailed, we get high...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
I am really amazed of the information I get. I personally use Google Analytics to keep track of clicks, video plays, campaign acquisitions and events. It offers basic...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
Within google analytics you will get not onle detailed user metrics and custom reports but UTM code so you can customize campaigns and add them immediately without prior...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
Google Analytics offers important information about Geo location, site content, audience overview, acquisition, behavior and real-time overview. I like that we get all...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
Analytics tool is must have when you run a website. And one of the best option is Google Analytics, you can use it for free. All you have to do is little coding on your...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
I like how google analytics work and I love the huge amount of data that I get from this software. We use this tool for different brands and we are able to toggle between...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
I like how it measures the engagement and conversion data. You can easily set up the dashboard and to start display the data that is most relevant for you. You can even...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
Google Analytics provides important information about your site visitors, and this is great tool because you can easily and effectively manage your contents. It has great...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
GoogleAnalytics provides great amount of information that is really useful. The information you get from this software is so detailed so you going to need an expert to...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
Google analytic software is easy to implement and gives deep insight into the website I work on. When I log in I can see current visitors, their behavior, most visited...



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