Extremely powerful tool

What are the best aspects of this product?

What I like most about GA is the fact that I can use it for free. I get analytics on website data. It allows us to integrate it with AdWords and Webmaster Tools. I really like its dashboard, segmentation and attribution data.

What aspects are problematic or could work better?

I constantly check the accuracy of the data. It requires filtering out bots because it increases the visitors and page view metrics. Because of the Google switch I always lose the keyword data. Also, I don’t like the sampling when it comes to customized reports. It would be great if they could add more insight into the user demographics so we can easily gather information about our audience. In addition, they could improve the visitor and goal flow as well.

What specific problems in your company were solved by this product?

It helps us to analyze visitors to the website and their behavior as well. We are bale to track the campaign success and conversions.

Are you a current user of this product?

Yes