GA is very helpful for product development process

What are the best aspects of this product?

I like how google analytics work and I love the huge amount of data that I get from this software. We use this tool for different brands and we are able to toggle between different data sets so we can compare our products and performance with one another. The information/data we get is readable and understandable even for those who are non-marketing people. The data I get is very useful for my business.

What aspects are problematic or could work better?

It’s a little difficult to set up custom reports, and I can hardly understand some of the verbiage on the tabs. Also, I find it complicated to pull into charts and graphs. Sometimes the amount of data I get for a certain section can be overwhelming.

What specific problems in your company were solved by this product?

In our company we use Google Analytics to make smart moves and decisions. We make our decisions by the information we get on conversions, bounce rates, and demographics. It is helpful when we need to make decisions for new brand development, UO enhancements and some business strategies. We make decisions based on the data we get from this software, and by now this is the best decision we have ever made.

Are you a current user of this product?

Yes