Great analytics tool

What are the best aspects of this product?

Within google analytics you will get not onle detailed user metrics and custom reports but UTM code so you can customize campaigns and add them immediately without prior setup in some analytics software. It allows you to share the access with clients or with your team members. You are able to create your own custom events to trigger. This is not just track page hits and traffic because you are able to track your site engagement effectively.

What aspects are problematic or could work better?

The advanced options and abilities are not for beginners, the amount of data can be overwhelming and you have to look through each documentation so you can better understand each metrics is for, and to learn how to process all data segments so you can get the full image in the end.

What specific problems in your company were solved by this product?

Thanks to this software we are able to track our page views, where the traffic is coming from, how the traffic is being driven to our site whether it is by searches, keywords used, ads or emails, social media, other websites and other places. What’s more, Google Analytics provides reports for time spent on the site, flow of the traffic, future leads and successful conversions. Thanks to all this information I get via GA, I am able to create a plan of action for SEO improvements, to target the market in order to increase traffic and conversions.

Are you a current user of this product?

Yes