I love this Google’s software

What are the best aspects of this product?

I am digital strategist and I work for a web development agency. We have clients who want to know the state of their site’s traffic and analytics. So we use Google Analytics software so we can gain information that is valuable for our clients. GA allows us to go back even to the creation of the website, other software allow to go back a month or a year. I am happy that we are able to deliver this kind of information to our client. Also, we are able to track the user’s flow of the website and we are able to see where they are landing and dropping off.

What aspects are problematic or could work better?

Google Analytics’ interface can be really confusing. It has so many tools, options and features and it takes so much time to find specific feature to use. It would be great if users can favorite or star some options/features he use daily.

What specific problems in your company were solved by this product?

I am happy that we have user’s flow portion. We are able to go in and figure out how the email and social media marketing are impacting the website traffic. We are able to send the reports to our clients and to suit their needs.

Are you a current user of this product?

Yes