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User review of Google Analytics

I used Google Analytics on a daily basis and I am very satisfied with it

- by Stanley

USER SATISFACTION

RECOMMENDATION
6 out of 7
Very likely
COST EFFICENCY
6out of 7
Very good
OVERALL IMPRESSION
4out of 5
very good
EASE OF USE
4out of 5
very good
CUSTOMER SUPPORT
4out of 5
very good

PROS & CONS

What are the best aspects of this product?

Google Analytics provides simple implementation and the dashboard is extremely easy to use and intuitive tool. You can even create various dashboards with different widgets. By doing this you can pick up one specific metric, a pie chart comparing metrics or even timeline of two metrics with the possibility to use different filters. You are able to track new medium and websites that are created for mobile device and mobile app.

What aspects are problematic or could work better?

At first this software looks like complex table full of tools and huge amount of data, but once you learn how to use it, customize it then you will love this tool.

What specific problems in your company were solved by this product?

I used GA to track the progress of our digital marketing campaigns, I was even able to track traffic website, clicks, which social campaigns was generating more viewers. It helped me to understand the audience so I can create professional and different segments.

Are you a current user of this product?

Yes

USER DETAILS

What is your role with this product?

  • I use it myself

How long have you been using this product?

Less than 1 year

COMPANY DETAILS

What is your company size?

More than 100 Employees

What is your industry?

Computer Software

USAGE & IMPLEMENTATION

Did your company use a different software before this one?

no

How many people in your company actively use this product?

all employees

PRICING & COSTS

How long is your contract with the vendor?

Less than 1 year

FEATURE DETAILS

No information provided by the reviewer.

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