Keep track of what’s going on with your site by using Google Analytics

What are the best aspects of this product?

I am really amazed of the information I get. I personally use Google Analytics to keep track of clicks, video plays, campaign acquisitions and events. It offers basic reporting but you can choose advanced analysis like MCF reports. I am able to set Goals up, and to get goals reports, I can see when visitors perform specific actions, trigger a conversion. Don’t worry if you are not an expert in analytics, you can ask Google on how to use Google analytics, there are great videos that will help you learn the product.

What aspects are problematic or could work better?

I have to say that event tracking is not easy to set up, I always need extra support from engineering team, in order to add lines of code to the pages. I recommend you Google Tag Manager even though they don’t mention this. Also, I have seen lot of “0” on reports, I think those are for more advanced reports, however I don’t get notification that I set up advanced tracking. In addition, sometimes I have problems with loading reports and others will display the “0” without instruction on what I need to do to start the tracking for specific report. Also, some source metrics will appear as “direct/none” and you can think that the visitor directly typed the URL, but this is not true because there are other possibilities than typing the URL on the address bar.

What specific problems in your company were solved by this product?

What I needed is to keep track of my users and how they engage with my website, where they come from, their e-mails, what are they doing on the site, how long they spend on my site, whether they complete the form or not. Now, I am able to run tests and to measure how the tests are going. I am able to make smart decisions and to see their impact in the interaction. GA, offers mobile app tracking but I have never used it.

Are you a current user of this product?

Yes