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User review of Google Analytics

Keep track of what’s going on with your site by using Google Analytics

- by Mildred

USER SATISFACTION

RECOMMENDATION
7 out of 7
Definitely
COST EFFICENCY
7out of 7
Superb
OVERALL IMPRESSION
5out of 5
amazing
EASE OF USE
5out of 5
amazing
CUSTOMER SUPPORT
5out of 5
amazing

PROS & CONS

What are the best aspects of this product?

I am really amazed of the information I get. I personally use Google Analytics to keep track of clicks, video plays, campaign acquisitions and events. It offers basic reporting but you can choose advanced analysis like MCF reports. I am able to set Goals up, and to get goals reports, I can see when visitors perform specific actions, trigger a conversion. Don’t worry if you are not an expert in analytics, you can ask Google on how to use Google analytics, there are great videos that will help you learn the product.

What aspects are problematic or could work better?

I have to say that event tracking is not easy to set up, I always need extra support from engineering team, in order to add lines of code to the pages. I recommend you Google Tag Manager even though they don’t mention this. Also, I have seen lot of “0” on reports, I think those are for more advanced reports, however I don’t get notification that I set up advanced tracking. In addition, sometimes I have problems with loading reports and others will display the “0” without instruction on what I need to do to start the tracking for specific report. Also, some source metrics will appear as “direct/none” and you can think that the visitor directly typed the URL, but this is not true because there are other possibilities than typing the URL on the address bar.

What specific problems in your company were solved by this product?

What I needed is to keep track of my users and how they engage with my website, where they come from, their e-mails, what are they doing on the site, how long they spend on my site, whether they complete the form or not. Now, I am able to run tests and to measure how the tests are going. I am able to make smart decisions and to see their impact in the interaction. GA, offers mobile app tracking but I have never used it.

Are you a current user of this product?

Yes

USER DETAILS

What is your role with this product?

  • I manage other people who use it

How long have you been using this product?

Less than 1 year

COMPANY DETAILS

What is your company size?

11-50 Employees

What is your industry?

Information Services

USAGE & IMPLEMENTATION

Did your company use a different software before this one?

no

How many people in your company actively use this product?

most employees

PRICING & COSTS

How long is your contract with the vendor?

Less than 1 year

FEATURE DETAILS

No information provided by the reviewer.

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