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Google Beacon Platform Review

Google Beacon Platform
Our score: 8.5 User satisfaction: 88%

What is Google Beacon Platform?

Google Beacon Platform is an initiative spearheaded by Google on the idea that beacons can be used to provide Android device users relevant information and content as they pass through certain locations. Beacons, in this context, are generally small devices that transmit one-way messages via Bluetooth to smartphones that are within its range, more or less a few meters.

From a business perspective, Google Beacon Platform takes proximity marketing to a whole new level. Using Google’s location technology, beacons deployed by Google business partners automatically detect Android mobile device users (and iOS as well) who are in proximity to their location, generally a few meters. The beacons then notify the mobile users of their promotions, products, services, offerings, and other content.

Google Beacon Platform includes a number of sub-projects including Eddystone as well as a collection of other cloud and mobile APIs designed for beacon interaction. Currently, the technology is only limited to select businesses in the US and Europe, primarily those that use Google’s advertising services and have activated location extensions.

Overview of Google Beacon Platform Benefits

Enhanced Visibility

Google’s beacon technology dramatically increases the visibility of physical stores to mobile device users. One of the key goals in any marketing endeavor is to let people know your business exists and where they can find you. With Google Beacon Platform, you are telling potential customers where you are and what you offer, in real-time. Retail stores are seen as the primary users of Google’s beacon technology, there were successful implementations in other sectors like restaurants, hotels, car rentals, and even massive public transportation networks.

Data-Driven Mapping

As customers enter your store and do business, Google collects business-critical data based on their in-store positioning, such as where they sit, which section of the floor they immediately go to, how long they stay, and more.

Such data helps Google create a map of consumers’ in-store actions and attribute these actions to specific parts of your customers’ journey. You don’t only see where they sit or when they leave your store, Google helps you measure those actions and how they translate to sales.

Targeted Messaging

You can set up multiple sensors inside your store to help identify where your customers at a given time. This will not only help improve the accuracy of data, but it also ensures the accuracy of your marketing messages. For instance, John passes by a shelf of cornflakes. A beacon detects John’s mobile device and instantly sends a notification of the store’s latest discount on specific cornflake brands.

It’s Open-Source

The Google Beacon Platform rides on Google internet infrastructure and therefore uses its technology. That said, the project is open-source. That means developers from the user’s side can add features or develop custom functionalities they believe can add value to their business.

Overview of Google Beacon Platform Features

  • Open Beacon Format (Eddystone API)
  • Beacon Scanning
  • Proximity Beacon API
  • Real-Time information association
  • Information sharing within beacon network

Google Beacon Platform Position In Our Categories

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Position of Google Beacon Platform in our main categories:

TOP 20

Google Beacon Platform is one of the top 20 Geographic Information Systems - GIS products

If you are interested in Google Beacon Platform it could also be beneficial to analyze other subcategories of Geographic Information Systems - GIS collected in our base of SaaS software reviews.

There are well-liked and widely used systems in each software group. But are they automatically the best fit for your enterprise’s special wants? A popular software application may have thousands of customers, but does it offer what you need? For this reason, do not blindly shell out for popular systems. Read at least a few Google Beacon Platform Geographic Information Systems - GIS reviews and consider the elements that you desire in the software such as the fees, main tools, available integrations etc. Then, choose a few systems that fit your needs. Try out the free trials of these products, read online opinions, get information from the seller, and do your homework meticulously. This exhaustive groundwork is certain to assist you find the finest software platform for your firm’s specific requirements.

How Much Does Google Beacon Platform Cost?

Google Beacon Platform Pricing Plans:

Free Trial

By quote

Contact vendor

Google Beacon Platform’s enterprise pricing plans are available by quote. Contact the vendor for more details.

User Satisfaction

Positive Social Media Mentions 482
Negative Social Media Mentions 63

We realize that when you make a decision to buy Geographic Information Systems - GIS it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Google Beacon Platform reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Google Beacon Platform. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Android
  • iPhone/iPad
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Google Beacon Platform Comparisons

Google Beacon Platform user reviews

We love Google Beacon

Read full review >
Lina
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 26.05.2020 Company Size: 1-10 Employees Industry: Higher Education

Excellent solutions for proximity

Read full review >
Emma
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 24.05.2020 Company Size: More than 100 Employees Industry: Computer & Network Security

Increases traffic

Read full review >
Mariane
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 23.05.2020 Company Size: More than 100 Employees Industry: Retail

The Google Beacon Platform

Read full review >
Eric
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 12.05.2020 Company Size: More than 100 Employees Industry: Education Management

What I think of the Beacon Platform

Read full review >
Timothy
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 01.05.2020 Company Size: More than 100 Employees Industry: Government Administration

What are Google Beacon Platform pricing details?

Google Beacon Platform Pricing Plans:

Free Trial

By quote

Contact vendor

Google Beacon Platform’s enterprise pricing plans are available by quote. Contact the vendor for more details.

What integrations are available for Google Beacon Platform?

No information available.

Google Beacon Platform average rating:

Average score
4.4/5 (14 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Emma

PROS: I like being able to manage my beacons in one platform so I can track user experience based on individual proximity.

CONS: No issues so far.

Reviewed 1 month ago

Read full review >

The least favorable review

Ryder

PROS: It's so easy to integrate and has a wide scope of features for everything we needed it and more.

CONS: The learning curve can be lower before new users can play with Google Beacon.

Reviewed 2 months ago

Read full review >

More reviews from 14 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

We love Google Beacon

Read full review >
Lina
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 26.05.2020 Company Size: 1-10 Employees Industry: Higher Education

PROS: Google Beacon helps us become more effective because of its real-time data, which also provides contextual info in real time and managed remotely via various platforms.

CONS: It takes time to find our way around, but worth it.

What do you think about this review? Great Poor

Excellent solutions for proximity

Read full review >
Emma
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 24.05.2020 Company Size: More than 100 Employees Industry: Computer & Network Security

PROS: I like being able to manage my beacons in one platform so I can track user experience based on individual proximity.

CONS: No issues so far.

What do you think about this review? Great Poor

Increases traffic

Read full review >
Mariane
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 23.05.2020 Company Size: More than 100 Employees Industry: Retail

PROS: Google Beacon is able to help us drive our marketing campaigns at a reasonable price and with results being shown in real-time.

CONS: None. I love this platform.

What do you think about this review? Great Poor

The Google Beacon Platform

Read full review >
Eric
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 12.05.2020 Company Size: More than 100 Employees Industry: Education Management

PROS: I like that it allows me to use my very own beacons apart from the others, so I can find my way around various locations.

CONS: It would be great if we can keep our privacy intact when we want/need it.

What do you think about this review? Great Poor

What I think of the Beacon Platform

Read full review >
Timothy
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 01.05.2020 Company Size: More than 100 Employees Industry: Government Administration

PROS: I like that possibilities are endless with the Beacon Platform, from information to communications functionalities, using a variety of devices.

CONS: It would be great if the Bluetooth function isn't so energy-consuming.

What do you think about this review? Great Poor

Stick with Beacon!

Read full review >
Ryder
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 29.04.2020 Company Size: More than 100 Employees Industry: Libraries

PROS: It's so easy to integrate and has a wide scope of features for everything we needed it and more.

CONS: The learning curve can be lower before new users can play with Google Beacon.

What do you think about this review? Great Poor

We love Beacon

Read full review >
Marielle
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 27.04.2020 Company Size: More than 100 Employees Industry: Computer Software

PROS: Once you figure it out, you can easily manage all your beacons in one platform.

CONS: Improvement of the learning curve will surely come in future updates.

What do you think about this review? Great Poor

Good for teams working remotely

Read full review >
Demetrius
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 05.04.2020 Company Size: 1-10 Employees Industry: Computer Software

PROS: I like that I'm able to access my email messages, documents, and other apps from the cloud through any device.

CONS: There are many feature options and support, which will be helpful if I know how to use these for improvement and change.

What do you think about this review? Great Poor

It’s okay

Read full review >
Rebecca
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.04.2020 Company Size: Industry: Food & Beverages

PROS: I like that it's easy to figure out and use for any tasks.

CONS: It could be made easier for new users to learn.

What do you think about this review? Great Poor

My review on the Google Beacon Platform

Read full review >
Anjali
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 28.03.2020 Company Size: Industry: N/A

PROS: Each time I fire up Beacon, I discover new features.

CONS: I wish I can also gather geo information from users who don't have the location service switched on.

What do you think about this review? Great Poor

Excellent tool and dashboard

Read full review >
Carson
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 23.03.2020 Company Size: More than 100 Employees Industry: Design

PROS: We're able to manage and connect Google Beacon to the other Google services we use, thanks to the dashboard. The Beacon is one of the essential integrations into our app.

CONS: Nothing. It's good for our team.

What do you think about this review? Great Poor

About the Google Beacon

Read full review >
Zella
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 12.03.2020 Company Size: More than 100 Employees Industry: Banking

PROS: I like that it's interlinked with Android applications, which pinpoints locations a lot better using its beacons.

CONS: I think it's a great platform, so I don't have anything to dislike right now.

What do you think about this review? Great Poor

Perfect platform for my business needs

Read full review >
Giovanni
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.03.2020 Company Size: Industry: Retail

PROS: I like that it's similar to another set of beacons in terms of sending signals to our clients.

CONS: Nothing I can think of.

What do you think about this review? Great Poor

Beacon for everything

Read full review >
Rosella
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 01.03.2020 Company Size: 1-10 Employees Industry: Internet

PROS: I like that I can link attachments to specific beacons.

CONS: None that I can think of right now.

What do you think about this review? Great Poor
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Reviewed By Jenny Chang
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