Helps with compliance requirements

What are the best aspects of this product?

It is seamless is in terms of functionality. Once you have multiple social media accounts to manage, you can use Gremlin to make your work easier. It helps you to save time when you want to post content on all the social media sites you manage. The program offers a dashboard that helps you to view all the sites such that, you do not have to switch from one site to the next if you want to post content for your followers. You can do it on the same platform which saves the time and effort. Also, you can bring in multiple users on the programs to help validate the content to be uploaded in the social media accounts. This helps with the compliance needs and requirements. You can also pull up reports and data on how your followers are engaging with your posts and content so that you can monitor their behavior and come up with the best marketing strategy for your business.

What aspects are problematic or could work better?

It is an agile tool with powerful features for managing social media sites. With this tool, you will be able save a lot of time and adhere to compliance when managing social media accounts. However, it does not offer support to social media platforms such as Instagram. However, this is expected as Instagram is not similar to other social media platforms and thus control of such a platform is difficult if not impossible, with a tool such as Gremlin. All in all, we are happy with what this product has to offer as we can see the positive results.

What specific problems in your company were solved by this product?

Our role as a bank is to make sure that customers and other businesses we have partnered with get the information they need including what is happening with us. We have been able to utilize what social media has to offer by communicating with the stakeholders, who are customers, and engaging them on social media. Thanks to Gremlin, we can now schedule posts and increase traffic to our 5 branches in 5 towns. Through social media interactions, we can target customers who are close by to visit our branches which will in turn increase sales on the same. With such objectives, we have found out that Gremlin as the capacity and ability to deliver based on what we are looking for.

Are you a current user of this product?

Yes