Scheduling functionality is top notch

What are the best aspects of this product?

The scheduling feature is top notch. You can actually set it up such that you a certain message or post will go live at a particular time on all your social media accounts. This form of scheduling allows you to keep track of what to post for your followers to see and read. The time to schedule is determined by when your followers are most active. It even has a calendar where you can see all the posts which are scheduled and at what time they will be expected to go live. Apart from scheduling, it offers you a platform on which you can write a post and send it to your social media accounts in real-time.

What aspects are problematic or could work better?

It is the best so far I have used. However, the pricing is a little bit not what I was looking for. When it comes to functionality, is limited in so many ways. This may be due to the limitation in terms of applications it has. It would be better if the developers of the tool added a few more applications to help correct and reinforce the existing features for efficiency of the tool in social media accounts management. Despite all these, it is a great tool to help you get started on being a social media manager as it has more to other than most similar tools in the market.

What specific problems in your company were solved by this product?

We have been able to schedule multiple recurring messages and posts for our broadcast on social media. For example, when we want to post contests to our followers, we can schedule them in a recurring process until the contest ends. This way, we will be able to drive the focus on those contests to our followers and that is why we repeat the messages in different time frames. On top of that, we can schedule a date to end the recurring messages if the objective has been met and there is no need to proceed with updating it on social media for our followers. For our affiliate marketing program, we can schedule a link or product in the form of a recurring message to automate the entire process. It also offers a chance for multiple users to access the tool which brings about coordination and collaboration in a team.

Are you a current user of this product?

Yes