GrowthBar Review

Keyword Research

GrowthBar permits you to easily conduct keyword research and discover and target the right keywords to give your websites, web pages, and content higher search engine rankings, online traffic, and conversion rates. You can type any keyword in the Google search bar and instantly view alternative keywords that you can use for your search engine optimization initiatives and paid search and social media advertising campaigns. 

The SEO tool also provides valuable pieces of information related to the suggested keywords. For instance, you can find out the search volume of a keyword or the average number of searches made using such keywords per month. This metric helps you determine if specific keywords are worth targeting or not. You can target keywords with lower search volumes but are relevant to the online users you want to reach and potentially bring higher ROI to your business. 

GrowthBar lets you check the cost-per-click prices of keywords as well. Thus, you’ll be able to verify how much money you need to spend on each keyword if you pursue it through pay-per-click campaigns. You can bid on less expensive yet effective keywords in Google Ads or Facebook Ads, especially if you’re still building your domain authority. 

Competitor Analysis

The SEO software enables you to track, analyze, and understand the search engine and social media marketing strategies being employed by other companies in your market. You can see what organic keywords they’re ranking for in Google’s search results pages, how much traffic those keywords are driving to their websites, and how much they’ll be spending to get such organic traffic through paid search marketing. You can use their top-ranking organic keywords to improve your own SEO strategies or bid for those keywords in Google Ads to get an edge over them. 

You can also identify websites targeting keywords via Google and Facebook Ads and assess data about their ad campaigns. This includes the design, quality, and performance of their ads and rankings of keywords used in the ads. GrowthBar permits you to adopt the effective ad marketing strategies of your competitors and even improve them to your advantage. 

Domain Authority

GrowthBar helps you establish a robust website or domain authority by gaining insights into your competitors’ domain authority. You can find out the number of websites and web pages linked to a particular site and verify their popularity, reliability, and trustworthiness. By evaluating the backlinks to competitors’ websites, you’ll know which websites and web pages you can earn high-quality backlinks from. You can then launch your own link building campaigns and request site owners to create links to your website. This enables Google to confirm that your website has earned the trust and confidence of other websites, giving it a better placement in its search results.