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MOZ Local Review

MOZ Local
Our score: 9.9 User satisfaction: 99%

What is MOZ Local?

MOZ is a powerful platform that is designed for content marketing, SEO, and Link analysis. This software provides a fantastic suite of basic and advanced research functionalities that are incredibly helpful in search engine optimization.

It offers a fantastic SEO keyword generator and keyword research as well as a link analysis that give detailed information on inbound links and the quality of the links.
With Moz it will be easier to monitor onsite issues, track ranking, improve onsite SEO, monitor traffic performance, monitor social growth, copy your competitors’ best backlinks, benchmark against the competition, and much more.

If you are launching a top notch SEO program, then Moz will give you the complete toolkit and a great resource center that will help you make a flying start.

Overview of MOZ Local Benefits

Moz combines all the best SEO functionalities and tools under one roof, providing you with all the vital knowledge and resource you need to fully optimize your website.

Keyword research functionality is one of the most important features. This functionality brings a combination of great tools which are protagonist in their functions. The keyword suggestion tools helps you to pinpoint all the keywords that are useful to your site. This keyword generator identifies the keywords/phrases which are likely to send you commendable traffic. There is also a keyword difficulty tool which gives you an insight into the sites ranking for your ideal terms. This functionality features a number of metrics like page authority, number of searches, domain authority, and a match to exact match scale. The metric work in unison to deliver a keyword difficulty score that is really indicative of how easy or difficulty it is to rank for the keyword.

Link building is the highlight of the Moz tools. The Mozscape is quite broad with index links, authority metrics power, website and other powerful SEO tool.

With this incredible platform you have a wealth of research tools which gives a deeper insight into the kind of competition you are up against. The competitor tracking features presented by Moz gives you an actionable competitive analysis, whereas the browser toolbar gives you a clear view of the metrics at glance.

Overview of MOZ Local Features

  • On page recommendations
  • Continual improvements
  • Competitive analysis
  • Weekly crawls and rank tracking
  • Open site explorer
  • Keyword difficulty
  • Moz toolbar
  • Beta access to the news tools
  • Pro training webinars
  • Pro Q&A forum
  • Q&A forum
  • Online marketing guides
  • Discounted Moz seminars
  • World’s largest community

MOZ Local Position In Our Categories

Since companies have particular business-related requirements, it is practical that they steer clear of seeking an all-encompassing, “perfect” business application. Be that as it may, it would be difficult to try to come across such an app even among well-known software solutions. The right step to undertake is to jot down the various chief functions which require analysis such as key features, price terms, skill levels of the employees, business size, etc. Next, you should do your research thoroughly. Have a look at some of these MOZ Local evaluations and look into each of the software products in your shortlist in detail. Such comprehensive product research ascertains you drop ill-fitting apps and select the one that has all the tools your business requires to be successful.

Position of MOZ Local in our main categories:

TOP 1

MOZ Local is top 1 SEO Software product

If you are considering MOZ Local it could also be sensible to analyze other subcategories of SEO Software gathered in our base of B2B software reviews.

Since each company has unique business needs, it is sensible for them to desist from looking for a one-size-fits-all perfect software application. Needless to say, it would be useless to try to find such a system even among popular software platforms. The intelligent thing to do would be to catalog the various essential factors that need consideration such as main features, budget, skill levels of staff members, company size etc. Then, you should do your homework thoroughly. Read some MOZ Local SEO Software reviews and check out each of the other solutions in your shortlist in detail. Such exhaustive research can make certain you weed out ill-fitting platforms and select the solution that offers all the aspects you need for business success.

How Much Does MOZ Local Cost?

MOZ Local Pricing Plans:

Free Trial

Essential Plan

$9 per month

Professional Plan

$15 per month

Premium Plan

$21 per month

MOZ Local offers the following enterprise pricing plans:

Essential Plan (small or medium business) -$9 per month per listing or billed yearly -$$99

  • Single to dozen business listing
  • Self-service active location data management (Google My Business Sync and Apple Maps)
  • Centralized review monitoring for improved Local SEO performance
  • Reputation management and monitoring

Professional Plan (enterprise brand/agency) – less than $15 per month per listing or billed yearly at $179

  • Hundreds to thousand business listings
  • Active location data management (listing alert)
  • Reputation management and monitoring
  • Local SEO analytics (Google My Business and Insight Customer Action)
  • Success assurance program

Premium Plan (enterprise brand/agency) – less than $21 per month per listing or billed yearly at $249 per listing.

  • Everything in Professional plan, plus:
  • Full SEO research and analytics (Moz Pro, Keyword Explorer, and Open Site Explorer)
  • API integrations

User Satisfaction

Positive Social Media Mentions 112
Negative Social Media Mentions 1

We realize that when you make a decision to buy SEO Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and MOZ Local reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with MOZ Local. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Android
  • iPhone/iPad
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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MOZ Local Comparisons

MOZ Local user reviews

Gives you a pretty accurate bird’s eye view of your business

Read full review >
Kobe
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.12.2019 Company Size: 1-10 Employees Industry: N/A

Managing listings is now easier thanks to Moz.

Read full review >
Porter
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.11.2019 Company Size: 11-50 Employees Industry: Maritime

Get ready for a long-term partnership with this solution!

Read full review >
Myrtis
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 27.10.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

Perfect for competitor insight

Read full review >
Tyson
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.10.2019 Company Size: More than 100 Employees Industry: Hospitality

Really useful SEO tool!

Read full review >
Mariane
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 20.10.2019 Company Size: Industry: Marketing and Advertising

What are MOZ Local pricing details?

MOZ Local Pricing Plans:

Free Trial

Essential Plan

$9 per month

Professional Plan

$15 per month

Premium Plan

$21 per month

MOZ Local offers the following enterprise pricing plans:

Essential Plan (small or medium business) -$9 per month per listing or billed yearly -$$99

  • Single to dozen business listing
  • Self-service active location data management (Google My Business Sync and Apple Maps)
  • Centralized review monitoring for improved Local SEO performance
  • Reputation management and monitoring

Professional Plan (enterprise brand/agency) – less than $15 per month per listing or billed yearly at $179

  • Hundreds to thousand business listings
  • Active location data management (listing alert)
  • Reputation management and monitoring
  • Local SEO analytics (Google My Business and Insight Customer Action)
  • Success assurance program

Premium Plan (enterprise brand/agency) – less than $21 per month per listing or billed yearly at $249 per listing.

  • Everything in Professional plan, plus:
  • Full SEO research and analytics (Moz Pro, Keyword Explorer, and Open Site Explorer)
  • API integrations

What integrations are available for MOZ Local?

MOZ Local integrates with the following business systems and applications:

  • Apple Maps
  • Google
  • Bing
  • Foursquare
  • Factual
  • Neustar
  • Best of the web
  • com
  • Google My Business Insight
  • Hotfrog

MOZ Local average rating:

Average score
4.8/5 (17 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Delbert

PROS: First of all, the Moz-local is affordable tool, it requires little monitoring and the rest is left to ML. The reporting is great, it saves time and it helps me to be more focused on important things. The interface is easy to use and it has great customer presentations. Whenever we run into some errors ML notifies us and tells us what the problem is, we don’t need to manage all the separate directories separate. I also like the add-on option for Search Insights, it allows us to measure the Visibility, Performance and Reputation. This is important for small local businesses to improve their reputation.

CONS: They constantly add new features and improve the product, therefore I don’t have any dislikes.

Reviewed 2 years ago

Read full review >

The least favorable review

Mariane

PROS: There are some exciting tasks that you perform to increase your SEO rankings…and then, there are more tedious procedures that one would prefer to just glaze over. You can leave both to Moz and rest easy in the knowledge that your rankings will improve thanks to it. We have now said goodbye to the tedious job of looking for page duplicates and we are super happy about this.

CONS: The learning curve was quite steep, but once you get the hang of it, everything will just come easy.

Reviewed 6 months ago

Read full review >

More reviews from 17 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Gives you a pretty accurate bird’s eye view of your business

Read full review >
Kobe
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.12.2019 Company Size: 1-10 Employees Industry: N/A

PROS: It’s great for constantly monitoring your business listings. I find this tool really helpful, that’s why I have the tab for it constantly open on my desktop. It’s easy to stay on top of your business too because of the auto-updates that this tool offers.

CONS: MozLocal and MozPro, for some reason, don’t play well together. Please get this fixed soon.

What do you think about this review? Great Poor

Managing listings is now easier thanks to Moz.

Read full review >
Porter
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.11.2019 Company Size: 11-50 Employees Industry: Maritime

PROS: We’ve recently migrated all of our operations from one web address to another. Moz has been instrumental in this relatively smooth transition. It has helped us identify the pages that are related to our business and other important info such as client contact details did not fall through the cracks. We’ve also been able to monitor our online presence better and have even upped our discoverability scores on search engines such as Yelp and Google.

CONS: You’re pretty much stuck with Moz for as long as you are in business. Their stipulations are iron-clad and they have made it clear that once you plan on using another tool, you will lose all your data with them. It’s a pretty sly tactic if you ask me. But since we haven’t had any major issues with it so far, we are a willing prisoner to Moz.

What do you think about this review? Great Poor

Get ready for a long-term partnership with this solution!

Read full review >
Myrtis
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 27.10.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: You can easily find your page rankings with Moz Local. All you have to do is to input your URL and it does the job for you. If this is the type of insight that you think you need, then I highly recommend this for you. I love how they can help you increase or at least improve your rankings too.

CONS: Moz only seems to serve you for as long as you bring in money for them. Once you cut off your subscription, you will instantly lose all data that you have inputted in it through the years. Unless you are ready to migrate all of your information, you better prepare for a long-haul partnership with Moz.

What do you think about this review? Great Poor

Perfect for competitor insight

Read full review >
Tyson
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.10.2019 Company Size: More than 100 Employees Industry: Hospitality

PROS: Performance reports aren’t just limited to my own business. This means that I can look up the rating of a competitor and see just how well they are performing. I find this a great way to gauge our performance and overall status.

CONS: There aren’t many features to play around with. I do acknowledge that the audit feature is great, but I wish Moz would introduce more tools.

What do you think about this review? Great Poor

Really useful SEO tool!

Read full review >
Mariane
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 20.10.2019 Company Size: Industry: Marketing and Advertising

PROS: There are some exciting tasks that you perform to increase your SEO rankings…and then, there are more tedious procedures that one would prefer to just glaze over. You can leave both to Moz and rest easy in the knowledge that your rankings will improve thanks to it. We have now said goodbye to the tedious job of looking for page duplicates and we are super happy about this.

CONS: The learning curve was quite steep, but once you get the hang of it, everything will just come easy.

What do you think about this review? Great Poor

It is great tool

Read full review >
Henry
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 05.10.2019 Company Size: More than 100 Employees Industry: Higher Education

PROS: I like that this tool saves us lot of time and it allows us to keep all our business information accurate and updated. It identifies the potential inconsistencies, errors and duplicates. We are able to correct listings one-by-one in less time. Moz Local is simple and affordable tool that allows us to keep track of our business info and performance on the web. It provides us with reports of the issues that might show up.

CONS: In my experience, the Interface is not as intuitive as it should be, sometimes when I click on something to resolve some problem nothing happens. When ML shows me a list of potential duplicates I’d like to go directly to the issue board so I can correct the errors manually instead of waiting for the right information to be distributed.

What do you think about this review? Great Poor

Cheap and has great functionalities!

Read full review >
Matilda
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.10.2019 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: With Moz, we have been able to successfully monitor our SEO rankings all from one place. On top of it managing our rankings, it does well in updating our business listings also. We think that this is a pretty sweet deal compared to Yext which we found to be very expensive. I like how it's easy to update pages from other parts of the web also from the dashboard alone. I’ve been able to publish changes to Google and Foursquare without having to log in to these platforms.

CONS: Setting up an account with Moz will take up quite some time for you as it definitely did for us. Some updates aren’t as quick to be implemented also and I often find myself manually doing them. I also rely on Moz to scour the web for duplicate pages from our address, and sometimes I discover that a few pages would fall through the cracks. If you do have questions or issues, then you can forget about approaching their support team. My tip is to just find a forum that will better answer your queries.

What do you think about this review? Great Poor

Lets you know which SEO components need to be improved on.

Read full review >
Katlyn
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 29.09.2019 Company Size: More than 100 Employees Industry: Leisure, Travel & Tourism

PROS: It’s easy to see just the SEO health of a certain page. I maintain a blog, and I like that this tool helps me identify the areas to which I can still improve on in terms of being discoverable online. I’ve managed to improve my rankings thanks to this tool.

CONS: The dashboard isn’t exactly very intuitive. In fact, I find it downright difficult to find some features that I need.

What do you think about this review? Great Poor

Recommended for those just learning proper citation.

Read full review >
Elinor
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 21.09.2019 Company Size: 11-50 Employees Industry: N/A

PROS: Moz Local is best used by those just starting to learn the ropes of proper citation. Not only is it really easy to learn, but the performance is pretty swift too.

CONS: Their support team is not exactly the best in the industry. They only manage to respond in templated spiels whenever I ask them about certain integrations into solutions like Neustar. I have been having trouble working this into my directory of submissions and I haven’t received a satisfactory solution from Moz Local’s team.

What do you think about this review? Great Poor

Everything works great, but prepare for a steep learning curve

Read full review >
Magnolia
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 21.09.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: This works seamlessly with search engines such as Google and Bing, which is pretty awesome for my business. On top of this, they offer great support also whenever we have questions or issues.

CONS: Initial setup requires training. But over time, once you get to know the system, everything will soon come easy.

What do you think about this review? Great Poor

Moz Local helps you to keep track of your presence on the web

Read full review >
Edwin
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.09.2019 Company Size: 11-50 Employees Industry: N/A

PROS: It is really hard to keep track of all the sites on the web that have our company information (address, phone, support number and etc.). When we started using Moz Local we get accurate and detailed list of the sites that have our address even the old address. We were able to update all information and to fix the issues.

CONS: It would be great if they could fix all the errors automatically instead of manually. They could implement fix button on interface in order to fix the errors and update the information quickly.

What do you think about this review? Great Poor

Easy to use and affordable product

Read full review >
Lynn
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.09.2018 Company Size: 1-10 Employees Industry: Design

PROS: Moz Local is one of the best tool that came up in 2015. It ensures us that our brand, contact info and all messages are consistent on various directories in one dashboard. I love all Moz products. We are able to keep track of our listings and to organize all our data. If one of our clients re-brand then we are able to push that out from one place/dashboard without the need to login into all accounts. The price is great.

CONS: They could improve the speed when pushing out the changes that are made to business location information, because it may take a weeks for simple changes such as address updates or hrs change.

What do you think about this review? Great Poor

Moz Local is wonderful tool and it has great price

Read full review >
Owen
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 31.08.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: The product is simple and easy to use. It saves us lot of time when it comes to identifying listing, it ensures us that the whole information is accurate and that our clients’ brand, contact info and overall messages are consistent in one dashboard on different directories. When client makes some changes all we have to do is to push the information from one dashboard and the info is successfully updated.

CONS: It need a bit more explanation on some topics. Also, sometime the results are often inconsistent when submitting the sites. Sometimes the information will be stuck for long time on some sites but on the others the information will show right away.

What do you think about this review? Great Poor

The tool is robust, intuitive and easy to use

Read full review >
Renee
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.03.2018 Company Size: More than 100 Employees Industry: Financial Services

PROS: We can easily submit a site to all great directories and aggregators, it doesn’t require much time and it is not expensive tool as its competitors. We are able to go through everything in less time. I especially like the price of the product, it is affordable and it provides great value.

CONS: In my opinion, the results are not consistent when submitting sites, because some sites get into the aggregators immediately and it shows them as approved but the other sites are stuck for a long time even though the information is being submitted. Also, the report is not always detailed, it doesn’t show us where our site is showing up and it doesn’t provide us with the results.

What do you think about this review? Great Poor

Moz Local makes our work easier and fun

Read full review >
Delbert
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.02.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: First of all, the Moz-local is affordable tool, it requires little monitoring and the rest is left to ML. The reporting is great, it saves time and it helps me to be more focused on important things. The interface is easy to use and it has great customer presentations. Whenever we run into some errors ML notifies us and tells us what the problem is, we don’t need to manage all the separate directories separate. I also like the add-on option for Search Insights, it allows us to measure the Visibility, Performance and Reputation. This is important for small local businesses to improve their reputation.

CONS: They constantly add new features and improve the product, therefore I don’t have any dislikes.

What do you think about this review? Great Poor

Moz Local has affordable price and it provides us with valuable information

Read full review >
Melvin
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.02.2018 Company Size: More than 100 Employees Industry: Internet

PROS: We use this tool to provide consistent information for our clients so they can improve their business visibility on the web. Moz Local combines lot of online accounts and it shows us duplicates and inconsistencies, we can track the whole information from one place. We use the dashboard so we can manage multiple clients.

CONS: There is a problem with Bing but I thinks that this is more Bing’s fault because other user experience this error. I cannot show the progress of our client’s business because the tool cannot be connected with the Bing. Also, it would be great if I could find an easiest way to contact data aggregators so we can remove the duplicates and inconsistent accounts. It takes lot of effort but the good thing is that ML provides me with the information I need.

What do you think about this review? Great Poor

Moz Local provides us with great results

Read full review >
Ian
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.02.2018 Company Size: 11-50 Employees Industry: Internet

PROS: The SEO software is easy to set up and it provides us with accurate reports, we can easily done the work for our clients and send them reports on a weekly basis. The results are great and we are able to set up the product for our clients and they are able to receive valuable results and information about their presence on the internet. I like that everything is automated and I look more professional in front of my clients.

CONS: I don’t get notification when some things are being updated, and it would be great if they could implement “report-mode” and I need to get into the code so I can remove the things before sending screenshots to my clients. Sometimes I don’t know to change data and fix some problems.

What do you think about this review? Great Poor
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Reviewed By Jenny Chang
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