Does the job for small businesses

What are the best aspects of this product?

One thing small businesses are always concerned about is that their needs are neglected by web developers. Well, not this time! In Hatchbuck, everything is developed accordingly, and the program seems to ‘get the point’ of absolute time benefits and having limited staff. They’ve done a really good job this time, including the product, but also the training that comes in package. There is a great automation concept, and a logical division of marketing in subsequent phases. I’ve used other marketing applications, but I’ve never seen a better bet for small businesses.

What aspects are problematic or could work better?

I was on alert, because, you know, nothing is as good as it looks. I didn’t see anything I couldn’t turn a blind eye on. What surprised me in fact was odd vocabulary; they have their own terms for every function/feature, and it will take some time to learn them (nothing scary though).

What specific problems in your company were solved by this product?

Marketing automation is no longer a mystery for small companies. It is the first time businesses such as ours use a product independently, and have something to rely on at any moment.

Are you a current user of this product?

Yes