A superb UX that’s simple and highly effective

What are the best aspects of this product?

Being able to have everything labelled manually is probably the biggest upside. Taking the usual route in asking developers to include an item track in code is a long and restrictive process. Being able to find just about everything need in Heap by button labelling, page views, and clicks is flat out amazing. It's a why-didn't-I-think-about-this-in-the-first-place idea. It's UI is really simple and lets you mix up original data -- the smart way.

What aspects are problematic or could work better?

There's no such thing as a perfect analytics platform, so don't expect it do everything for you easily. Certain actions entail the need to include them in custom. An example would be things that can't be fixed (ex. completion of a profile). I also found out that some things are better off when reported somewhere else. This is just nitpicking for my part.

What specific problems in your company were solved by this product?

Heap enabled us to take a pro-active approach when it comes to analytics measurement. We're a learning and recruitment platform with plenty of variables to account for. Heap lets you be an investigator and label items including "view the page," "clicked apply," and "clicked on the tile" to get a sense where the drop-out is located when utilizing these as a funnel. Making use of Heap with a tool is a cheaper alternative to track or video record your users to understand why and where users are dropping off to. With such info, you're able to do tweaks on your product or make the necessary recommendations to clients.

Are you a current user of this product?

Yes