A tool with lots of insight.

What are the best aspects of this product?

It's way simpler to deal with compared to Google Analytics. As an all-around marketer, it's a big relief. Why? Because I barely have time to dig deep in studying Google Analytics comprehensively. Whenever I deal with Google's Analytics data, I'd have to put myself into hours of painful ordeal. I've yet to fully maximize Heap, but soon I will. From the looks of it, it's an impressive product!

What aspects are problematic or could work better?

Nothing at the moment. Although I wish they have some kind of tutorial videos available. I'd prefer if it were inside the dashboard. Specifically in every section. Don't count me off, but they do have tutorial videos. Unless you get to them via a newsletter, you'll have to look for them somewhere on the site or within the dashboard. Right now, I still have no idea where to find them.

What specific problems in your company were solved by this product?

Trying to find out who's visiting our site. Finding out how often and which route is lot quicker and simple than Google Analytics. We were in need of a tool that's easy to comprehend and used by colleagues. It's not just those who deal with analytics.

Are you a current user of this product?

Yes