An automated event tracker that really goes a long way!

What are the best aspects of this product?

Heap's own automated event tracking allows for easier analytics platform engagement. When the scripts are made available on the site, each data point is recorded and then hosed in Amazon Redshift. So whenever an event is included in the later going, it automatically extracts data from when the script was initially left on the page. It's a worthy functionality in case you lose track in adding events during the process of onboarding.

What aspects are problematic or could work better?

Its reporting dashboard needs a bit of improvement since it's not really intuitive compared to other platforms in the market. This is likely where Kissmetrics shines as it's a lot simpler to go deeper in their UI.

What specific problems in your company were solved by this product?

We're making use of Heap to determine which cohorts remain longer as subscribers in terms of their post-login and actions made. It's a big help to put together a number of events to find out any correlations with them being customers for the long term. Obviously, this would help determine which content would influence users. It's also helpful in guiding our CRO efforts.

Are you a current user of this product?

Yes