Does what it says on the tin while giving our company great insight and value.

What are the best aspects of this product?

Being able to take in data points in a simpler manner from other systems (via Heap) API is of great value to our company. We're able to see and interact with data down the Sales funnel. No analytics tool in the market can do what this tool can. Its retroactive reporting lets us concentrate on giving the most optimal experience to users. This is better than running a number of possible reporting scenarios and doing numerous code changes to achieving them.

What aspects are problematic or could work better?

Some things that Heap can improve on is the management of saved reports. More reports should provide aggregate value numbers that are being provided.

What specific problems in your company were solved by this product?

We were in need of looking at interactions made by users according to data beyongd just a simple form conversation. Integrations with our CRM and other tools allowed us to us divide online visitors in numerous ways down the Sales funel.

Are you a current user of this product?

Yes