It’s super simple in tracking users from domains and sub domains.

What are the best aspects of this product?

I felt we have the ability to monitor the flow of users via our site as well as landing pages from varying domains without problems. Thanks largely to Heap, we can now look into user flows between our site, scale landing pages, and hand out forms that enables the identification of frictions. That way, we can make the necessary optimizations.

What aspects are problematic or could work better?

As someone who isn't really technical, a small learning curve is needed to be able to understand the functionality of the tool. The learning curve isn't overly difficult compared to solutions similar to it.

What specific problems in your company were solved by this product?

We began utilizing Heap as a means of monitoring marketing campaign effectiveness from varying domains. We found it to be useful rather than settling a GA for this. We still make use of GA for cross referencing and making sure Heap is properly tracked.

Are you a current user of this product?

Yes