With Heap, it catches everything for you.

What are the best aspects of this product?

I feel a bit of peace knowing Heap has the ability to capture events on my current client's lead capture as well as e-commerce sites. Heap gets rid of the problem of getting things instrumented really well when you encounter an online issue. At times, interpolating data to comprehend a result can take up a lot time. Heap takes care of things by defining a certain event funnel and being able to comprehend its real-time performance. I've used this product for a limited time and I was blown aaway with what I discovered.

What aspects are problematic or could work better?

It'd be a big help if Heap gave out more suggestions key site events for monitoring. It would've been a lot easier to comprehend previous and post events that may potentially be related to an event funnel. Reporting also entails the use of folders or a structured organization.

What specific problems in your company were solved by this product?

I'm trying to find a way in optimizing marketing programs and cart yields. Heap is good at keeping things simple and indicating where people are dropping off in any process within your site. Once you have a clue as to where the biggest challenge is, you'll know where to concentrate your site testing for the best result possible.

Are you a current user of this product?

Yes