Good enough, but improvement won’t hurt

What are the best aspects of this product?

Creating streams from all users and all of their profiles is the biggest benefit this system can offer. For a user as myself, tired of jumping from one program to the other, this is just a miracle. All accounts are there, and every activity is tracked and monitored. Right what I expected!

What aspects are problematic or could work better?

It's not Facebook friendly, and you know that Facebook can mean the world to an online retailer. I find the way in which FB comments are displayed a bit odd. I mean, there is no generic relationship between comments as the one on FB, and sometimes Hootsuite displays only the last comment. Having the tool in the case is worth nothing, because I still have to log in on Facebook, and check the other comments too. I decided to ask for support, and sent muliple captures to explain what I need, but there was no response so far. Another thing I'd vote against is price, because reporting costs just too much.

What specific problems in your company were solved by this product?

Overall, tracking activity on Facebook and Twitter, and paying attention to comments, mentions, and messages. The biggest benefit is a complete overview of content and saving time.

Are you a current user of this product?

Yes