Price

$19

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Hootsuite REVIEW

Social Media Management Software

18 user reviews
USER SATISFACTION 99%
OUR SCORE 9.0

What is Hootsuite?

Hootsuite is a social relationship software platform that empowers businesses to execute amazing social media strategies and activities across their organizations. Its vision is to revolutionize today’s communications. The company’s mission is to empower its customers to transform their messages into meaningful relationships.

Based in Vancouver, Canada, this popular software company has over 500 staff located in its various offices: San Francisco, Vancouver, Hong Kong, New York, Sydney, London, Singapore, and other places. This leading firm provides a freemium model with basic features. Its product is utilized by at least 10 million users in over 175 countries.

Hootsuite helps you to use the social web to execute marketing campaigns, spot and grow your audience, and send them targeted messages via multiple channels. Your team can utilize its social media dashboard to collaboratively schedule posts on LinkedIn, Facebook, Twitter, Instagram, Google+ and other popular social sites via desktop, web, and mobile platforms. In addition, you can easily track industry trends and campaign results to tweak your strategies as you go.

The Hootsuite dashboard has tabs that organize all the social profiles that you link with the application. Today, many businesses use their social profiles to provide customer support, offer personalized deals to followers, and motivate them to become repeat buyers of their products or services. Such companies can utilize Hootsuite to effortlessly manage multiple social profiles simultaneously. With the premium plans, you get advanced features such as security, team collaboration, audience engagement, and social analytics.

Overview of Hootsuite Benefits

Manage Multiple Social Media Accounts in One Place

Perhaps the biggest reason to use Hootsuite for your company is that it enables you to manage multiple social media accounts in one place. Thus, you do not have to remember pesky passwords any more or need to go to each individual site to check. You don’t have to sign in to each individual social site as Hootsuite empowers you to manage your marketing campaigns across multiple social profiles from this one system.

With Hootsuite, your company can post updates, connect with your client base, and review responses on more than thirty-five popular social networks including: Twitter, LinkedIn (including Pages, Profiles, and Groups), Foursquare, Facebook (including Events, Groups, Profiles, and Fan Pages). Google+, and WordPress blogs.

Hootsuite also connects you with several other platforms using third party apps. These include: Vimeo, Via.me, Instagram, Evernote, MailChimp, Storify, Edocr, Slideshare, Flickr, Tumblr, StumbleUpon, and Reddit.

Enjoy these Advantages

With Hootsuite, you can manage several contributors and share access and data without sharing passwords. You can choose from a wide selection of design themes, and work smartly with social streams, columns, and tabs. Improve your team’s productivity by assigning messages and tracking progress and responses. Enhance delivery efficiency by posting your updates at the best time and date for maximum audience reach.

Make Use of Social Analytics

Collect useful intelligence by tracking mentions of your industry, brand, and product, and search terms. You can generate insightful social analytics reports by selecting from a range of pre-designed templates as well as more than 30 report modules. Or, you can produce custom reports to get data and insights on the metrics that matter to you. Your Enterprise teams are fully protected when they post to company social profiles from both mobile and web accounts. Finally, the vendor offers localized support in Italian, French, and Japanese, with plans to include more languages in the future.

Overview of Hootsuite Features

  • Manage multiple contributors
  • Gather intelligence by monitoring mentions of your company’s brand
  • Update multiple networks in one step
  • Optimize delivery
  • Social Analytics reports

Hootsuite Position In Our Categories

Position of Hootsuite in our main categories:

20

Hootsuite is one of the top 20 Marketing Software products

3

Hootsuite is one of the 3 Reputation Management Software products

3

Hootsuite is one of the top 3 Social Media Management Software products

20

Hootsuite is one of the 20
Marketing Software products

3

Hootsuite is one of the 3
Reputation Management Software products

3

Hootsuite is one of the 3
Social Media Management Software products


Hootsuite is also listed in the following subcategories:

Category:Position:Category:Position:
Social Media Monitoring Software#2
Category:Position:
Social Media Monitoring Software#2

If you are considering Hootsuite it might also be a good idea to check out other subcategories of Best Business Intelligence Software collected in our database of B2B software reviews.

It is essential to keep in mind that hardly any service in the Business Intelligence Software category will be an ideal solution able to fulfill all the requirements of all company types, sizes and industries. It may be a good idea to read a few Hootsuite reviews first as some solutions might perform well only in a very small set of applications or be designed with a really specific type of industry in mind. Others may operate with an idea of being easy and intuitive and consequently lack complicated functions desired by more experienced users. There are also services that support a wide group of users and provide a complex feature toolbox, however this usually comes at a higher price of such a software. Be certain that you're aware of your needs so that you get a solution that has specifically the elements you search for.

How Much Does Hootsuite Cost?

Hootsuite Pricing Plans:

Hootsuite is being offered on four pricing plans. You can sign up for a 30-day free trial for the first two  plans. The prices given below are for annual billing.

Professional

$19/month

  • 10 social profiles
  • Unlimited scheduling
  • 1 user
  • Free 30-day trial
  • Bulk scheduling
  • Real-time analytics
  • Social sweepstakes
  • Unlimited RSS integrations

Team

$99/month

  • 20 social profiles
  • Unlimited scheduling
  • 3 users
  • Free 30-day trial
  • All Professional features
  • Custom analytics reports
  • Team assignments
  • 6 contest templates
  • 1 Custom Branded URL
  • 1 social media certification

Business

  • $499/month
  • 50 social profiles
  • Unlimited scheduling
  • 5 users
  • All Team features
  • Analytic data exports
  • Publishing approvals
  • Premium app integrations
  • Custom Branded URLs
  • 4 social media certifications
  • 24/7 priority support
  • Extended training (60 mins)

Enterprise

  • Contact for custom pricing
  • Customizable features

User Satisfaction

We realize that when you make a decision to buy Social Media Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Hootsuite reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Hootsuite. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

167

NEGATIVE SOCIAL MENTIONS

1

Video

Technical details

Devices Supported
  • Android
  • iPhone/iPad
  • Web-based
  • Windows Mobile
Language Support
  • English
Pricing Model
  • Free
  • Monthly payment
  • Annual Subscription
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

Hootsuite User Reviews

What are Hootsuite pricing details?

Hootsuite Pricing Plans:

Hootsuite is being offered on four pricing plans. You can sign up for a 30-day free trial for the first two  plans. The prices given below are for annual billing.

Professional

$19/month

  • 10 social profiles
  • Unlimited scheduling
  • 1 user
  • Free 30-day trial
  • Bulk scheduling
  • Real-time analytics
  • Social sweepstakes
  • Unlimited RSS integrations

Team

$99/month

  • 20 social profiles
  • Unlimited scheduling
  • 3 users
  • Free 30-day trial
  • All Professional features
  • Custom analytics reports
  • Team assignments
  • 6 contest templates
  • 1 Custom Branded URL
  • 1 social media certification

Business

  • $499/month
  • 50 social profiles
  • Unlimited scheduling
  • 5 users
  • All Team features
  • Analytic data exports
  • Publishing approvals
  • Premium app integrations
  • Custom Branded URLs
  • 4 social media certifications
  • 24/7 priority support
  • Extended training (60 mins)

Enterprise

  • Contact for custom pricing
  • Customizable features

What integrations are available for Hootsuite?

  • Marketo
  • SurveyMonkey
  • Zendesk
  • webCRM
  • Vidyard
  • Salesforce Marketing Cloud
  • uberVU
  • SugarCRM
  • Zyncro
  • Nimble
  • Google Drive
  • Socialcast
  • StoreYa
  • Snapengage
  • Influitive AdvocateHub
  • Batchbook
  • Shopseen
  • Simplebooklet
  • Pocket
  • Vidcaster
  • Gmail
  • Kapost
  • SocialFlow
  • SocialBro
  • Kontestapp
  • Scoop.it
  • IBM Connections
  • LiftMetrix
  • Storify Enterprise
  • Uberflip
  • Twitter
  • LinkedIn (including Pages, Profiles, and Groups)
  • Foursquare
  • Facebook (including Events, Groups, Profiles, and Fan Pages)
  • Google+
  • WordPress blogs
  • MailChimp
  • Yammer
  • Brandwatch
  • Box
  • Wordpress
  • Simple Sales Tracking
  • Get Satisfaction
  • Constant Contact
  • Vimeo
  • Via.me
  • Instagram
  • Evernote
  • MailChimp
  • Storify
  • Edocr
  • Slideshare
  • Flickr
  • Tumblr
  • StumbleUpon
  • Reddit
  • Get Satisfaction

User reviews


User reviews in total: 18

13
5
0
0
0

Average Rating:

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The most favorable review

Simon

1 month ago


Pros: Did you know that there is a free package that doesn't cut access to any of the marvelous features? Obviously, the heaviness of the workload you're trying to push through will depend on it, but functionality won't. I loved the tool from the very first moment, so I switched to the Pro Package and I gave my company all the functionality it needed. We access all our Twitter accounts at once, being able to follow the streams and the conversations, and it puts us in a very good position for building real-time conversations with out clients.

Cons: I don't understand why the tool is no longer integrated with Facebook, that was one of the assets I liked the most. My affection for social networks is rather personal than professional, and I'd introduce even Instagram scheduling if I had the power. This way, I'm only alerting partners to post something, and that's a fair limitation of my capacity.

The least favorable review

Jana

2 months ago


Pros: It allows me to be well organized when it comes to my campaign on social media. I am able to keep track of all the activities on the content or social media accounts. For example it is possible to monitor the number of replies, mentions and hashtags on a social media account. All this information or tracking can be viewed on a single screen which makes my work easier. The good thing with this tool is that, it does not matter whether you are in different time zones, the scheduling process will still work in such a situation. This came at a time when I was in dire need of that and thus reliable reporting.

Cons: It has problems, but I would not mainly put this blame on Hootsuite as it is only in a single platform. Scheduling does not work when it comes to Instagram. This functionality is not automated which means that you have to do it yourself. You will have to access your Instagram account and post the content there. It would be better if Hootsuite could find a way to make the scheduling functionality work with Instagram. Also, it is not possible to upload a video running more than 1 minute on Instagram. This is frustrating as I have to edit it to that length and then upload it. Also, you cannot do this on our computer; you have to use your mobile phone to do this.

Published 1 month ago
Verified
user
Did you know that there is a free package that doesn't cut access to any of the marvelous features? Obviously, the heaviness of the workload you're trying to push through...



What do you think about this review? Great Poor
Published 1 month ago
Verified
user
I have been at it with this too for long now. Since 2011, it has been my go to application when it comes to managing social media accounts. Be it posting content on...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
It allows me to be well organized when it comes to my campaign on social media. I am able to keep track...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
Hootsuite is our one and only interface to aggregate social media streams. We've 'tortured and...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
I am honestly in love with Hootsuite! Doing business that requires managaing of multiple social media accouts can really benefit from this tool. Even the free version...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
The developers of Hootsuite seem like people who really understand the purpose of scheduling: content is scheduled by time and date, both of them potentially...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
Creating streams from all users and all of their profiles is the biggest benefit this system can offer. For a user as myself, tired of jumping from one program to the...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
It is seamless in terms of functionality. You have everything under one roof which makes your operations easy. This means that you will be able to view all your social...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
The last few years using Hootsuite have been just precious for me and my clients-I manage so many accounts and I schedule so many posts per day, and I could never imagine...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
It integrates well with other tools to compensate for the great features it has. When it comes to social media management, this tool brings everything to the table. It is...



What do you think about this review? Great Poor

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