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Hootsuite Review

Hootsuite
Our score: 9.0 User satisfaction: 99%

What is Hootsuite?

Hootsuite is a social relationship software platform that empowers businesses to execute amazing social media strategies and activities across their organizations. Its vision is to revolutionize today’s communications. The company’s mission is to empower its customers to transform their messages into meaningful relationships.

Based in Vancouver, Canada, this popular software company has over 500 staff located in its various offices: San Francisco, Vancouver, Hong Kong, New York, Sydney, London, Singapore, and other places. This leading firm provides a freemium model with basic features. Its product is utilized by at least 10 million users in over 175 countries.

Hootsuite helps you to use the social web to execute marketing campaigns, spot and grow your audience, and send them targeted messages via multiple channels. Your team can utilize its social media dashboard to collaboratively schedule posts on LinkedIn, Facebook, Twitter, Instagram, Google+ and other popular social sites via desktop, web, and mobile platforms. In addition, you can easily track industry trends and campaign results to tweak your strategies as you go.

The Hootsuite dashboard has tabs that organize all the social profiles that you link with the application. Today, many businesses use their social profiles to provide customer support, offer personalized deals to followers, and motivate them to become repeat buyers of their products or services. Such companies can utilize Hootsuite to effortlessly manage multiple social profiles simultaneously. With the premium plans, you get advanced features such as security, team collaboration, audience engagement, and social analytics.

Overview of Hootsuite Benefits

Manage Multiple Social Media Accounts in One Place

Perhaps the biggest reason to use Hootsuite for your company is that it enables you to manage multiple social media accounts in one place. Thus, you do not have to remember pesky passwords any more or need to go to each individual site to check. You don’t have to sign in to each individual social site as Hootsuite empowers you to manage your marketing campaigns across multiple social profiles from this one system.

With Hootsuite, your company can post updates, connect with your client base, and review responses on more than thirty-five popular social networks including: Twitter, LinkedIn (including Pages, Profiles, and Groups), Foursquare, Facebook (including Events, Groups, Profiles, and Fan Pages). Google+, and WordPress blogs.

Hootsuite also connects you with several other platforms using third party apps. These include: Vimeo, Via.me, Instagram, Evernote, MailChimp, Storify, Edocr, Slideshare, Flickr, Tumblr, StumbleUpon, and Reddit.

Enjoy these Advantages

With Hootsuite, you can manage several contributors and share access and data without sharing passwords. You can choose from a wide selection of design themes, and work smartly with social streams, columns, and tabs. Improve your team’s productivity by assigning messages and tracking progress and responses. Enhance delivery efficiency by posting your updates at the best time and date for maximum audience reach.

Make Use of Social Analytics

Collect useful intelligence by tracking mentions of your industry, brand, and product, and search terms. You can generate insightful social analytics reports by selecting from a range of pre-designed templates as well as more than 30 report modules. Or, you can produce custom reports to get data and insights on the metrics that matter to you. Your Enterprise teams are fully protected when they post to company social profiles from both mobile and web accounts. Finally, the vendor offers localized support in Italian, French, and Japanese, with plans to include more languages in the future.

Overview of Hootsuite Features

  • Manage multiple contributors
  • Gather intelligence by monitoring mentions of your company’s brand
  • Update multiple networks in one step
  • Optimize delivery
  • Social Analytics reports

Hootsuite Position In Our Categories

Keeping in mind companies have distinctive business-related requirements, it is reasonable they steer clear of choosing an all-encompassing, ”best” software solution. At any rate, it is nearly futile to pinpoint such an app even among sought-after software systems. The rational step to do can be to note down the varied vital factors which need analysis like major features, price plans, skill aptitude of staff members, business size, etc. Next, you must conduct the research to a full extent. Go over these Hootsuite review articles and scrutinize the other applications in your list in detail. Such detailed research guarantees you steer clear of poorly fit applications and choose the one that offers all the function your business requires to realize efficiency.

Position of Hootsuite in our main categories:

TOP 50

Hootsuite is one of the top 50 Marketing Software products

TOP 3

Hootsuite is one of the 3 Reputation Management Software products

TOP 5

Hootsuite is one of the top 5 Social Media Management Software products

Hootsuite is also listed in the following subcategories:

Each business is different, and might call for a special Social Media Management Software solution that will be designed for their company size, type of clients and staff and even particular niche they cater to. It's not wise to count on finding a perfect services that will be suitable for every company no matter what their history is. It may be a good idea to read a few Hootsuite Social Media Management Software reviews first and even then you should remember what the service is supposed to do for your company and your employees. Do you need an easy and intuitive solution with only essential features? Will you really use the complex functionalities required by experts and big enterprises? Are there any specific tools that are especially practical for the industry you work in? If you ask yourself these questions it will be much easier to locate a solid software that will fit your budget.

How Much Does Hootsuite Cost?

Hootsuite Pricing Plans:

Free Trial

Professional

$19/month

Team

$99/month

Business

$499/month

Enterprise

By quote

Hootsuite is being offered on four pricing plans. You can sign up for a 30-day free trial for the first two  plans. The prices given below are for annual billing.

Professional

$19/month

  • 10 social profiles
  • Unlimited scheduling
  • 1 user
  • Free 30-day trial
  • Bulk scheduling
  • Real-time analytics
  • Social sweepstakes
  • Unlimited RSS integrations

Team

$99/month

  • 20 social profiles
  • Unlimited scheduling
  • 3 users
  • Free 30-day trial
  • All Professional features
  • Custom analytics reports
  • Team assignments
  • 6 contest templates
  • 1 Custom Branded URL
  • 1 social media certification

Business

  • $499/month
  • 50 social profiles
  • Unlimited scheduling
  • 5 users
  • All Team features
  • Analytic data exports
  • Publishing approvals
  • Premium app integrations
  • Custom Branded URLs
  • 4 social media certifications
  • 24/7 priority support
  • Extended training (60 mins)

Enterprise

  • Contact for custom pricing
  • Customizable features

User Satisfaction

Positive Social Media Mentions 167
Negative Social Media Mentions 1

We realize that when you make a decision to buy Social Media Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Hootsuite reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Hootsuite. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Android
  • iPhone/iPad
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Hootsuite Comparisons

Hootsuite user reviews

Saves time and effort

Read full review >
Mable
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Financial Services

Helps to generate followers on social media

Read full review >
Darin
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.09.2019 Company Size: More than 100 Employees Industry: Primary/Secondary Education

Attention ‘Multi-Taskers’, this is for you!

Read full review >
Dolores
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.09.2019 Company Size: More than 100 Employees Industry: N/A

It made my life much easier!

Read full review >
Simon
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.09.2018 Company Size: More than 100 Employees Industry: E-Learning

It is mobile compatible and thus flexible

Read full review >
Marion
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.09.2018 Company Size: More than 100 Employees Industry: Public Relations and Communications

What are Hootsuite pricing details?

Hootsuite Pricing Plans:

Free Trial

Professional

$19/month

Team

$99/month

Business

$499/month

Enterprise

By quote

Hootsuite is being offered on four pricing plans. You can sign up for a 30-day free trial for the first two  plans. The prices given below are for annual billing.

Professional

$19/month

  • 10 social profiles
  • Unlimited scheduling
  • 1 user
  • Free 30-day trial
  • Bulk scheduling
  • Real-time analytics
  • Social sweepstakes
  • Unlimited RSS integrations

Team

$99/month

  • 20 social profiles
  • Unlimited scheduling
  • 3 users
  • Free 30-day trial
  • All Professional features
  • Custom analytics reports
  • Team assignments
  • 6 contest templates
  • 1 Custom Branded URL
  • 1 social media certification

Business

  • $499/month
  • 50 social profiles
  • Unlimited scheduling
  • 5 users
  • All Team features
  • Analytic data exports
  • Publishing approvals
  • Premium app integrations
  • Custom Branded URLs
  • 4 social media certifications
  • 24/7 priority support
  • Extended training (60 mins)

Enterprise

  • Contact for custom pricing
  • Customizable features

What integrations are available for Hootsuite?

  • Marketo
  • SurveyMonkey
  • Zendesk
  • webCRM
  • Vidyard
  • Salesforce Marketing Cloud
  • uberVU
  • SugarCRM
  • Zyncro
  • Nimble
  • Google Drive
  • Socialcast
  • StoreYa
  • Snapengage
  • Influitive AdvocateHub
  • Batchbook
  • Shopseen
  • Simplebooklet
  • Pocket
  • Vidcaster
  • Gmail
  • Kapost
  • SocialFlow
  • SocialBro
  • Kontestapp
  • Scoop.it
  • IBM Connections
  • LiftMetrix
  • Storify Enterprise
  • Uberflip
  • Twitter
  • LinkedIn (including Pages, Profiles, and Groups)
  • Foursquare
  • Facebook (including Events, Groups, Profiles, and Fan Pages)
  • Google+
  • WordPress blogs
  • MailChimp
  • Yammer
  • Brandwatch
  • Box
  • Wordpress
  • Simple Sales Tracking
  • Get Satisfaction
  • Constant Contact
  • Vimeo
  • Via.me
  • Instagram
  • Evernote
  • MailChimp
  • Storify
  • Edocr
  • Slideshare
  • Flickr
  • Tumblr
  • StumbleUpon
  • Reddit
  • Get Satisfaction

Hootsuite average rating:

Average score
5/5 (18 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Lindsey

PROS: I am honestly in love with Hootsuite! Doing business that requires managaing of multiple social media accouts can really benefit from this tool. Even the free version allows you to link 3 social networks, and you're able to share a post on all of them simultanously. I'm emotionally attached to the feature, because in a profession like mine people do work on vacations. I collect the posts and tweets I like in advance, and I schedule them so that I won't forget to pubilish them. There is also a great insight feature where you can use multiple sources, so even the mere creation of posts is made easy. All sources and all accounts in one place! How the hack would I do my job without Hootsuite?

CONS: One could say the tool is not unique, and I agree that there are comparable tools out there. The distinctive advantage, however, is that there are no bugs and delays, and that Hootsuite is considerably cheaper than its competitors!

Reviewed 2 years ago

Read full review >

The least favorable review

Jana

PROS: It allows me to be well organized when it comes to my campaign on social media. I am able to keep track of all the activities on the content or social media accounts. For example it is possible to monitor the number of replies, mentions and hashtags on a social media account. All this information or tracking can be viewed on a single screen which makes my work easier. The good thing with this tool is that, it does not matter whether you are in different time zones, the scheduling process will still work in such a situation. This came at a time when I was in dire need of that and thus reliable reporting.

CONS: It has problems, but I would not mainly put this blame on Hootsuite as it is only in a single platform. Scheduling does not work when it comes to Instagram. This functionality is not automated which means that you have to do it yourself. You will have to access your Instagram account and post the content there. It would be better if Hootsuite could find a way to make the scheduling functionality work with Instagram. Also, it is not possible to upload a video running more than 1 minute on Instagram. This is frustrating as I have to edit it to that length and then upload it. Also, you cannot do this on our computer; you have to use your mobile phone to do this.

Reviewed 1 year ago

Read full review >

More reviews from 18 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Saves time and effort

Read full review >
Mable
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Financial Services

PROS: It is possible to schedule posts and have them to live at a later date. With this feature you do not have to worry staying up all night or having to check your timer all day wondering when to post. You can just schedule them and leave them to go live at their own time. It is that simple. Hootsuite has made things easy on my part as I am able to reach my audience on social media when they are most active. If I did not have this tool by my side, I would definitely miss out on those audiences. Also, the scheduling gives me more time to make corrections on the posts if I made a mistake. It thus serves as an insurance policy to get your things in order and make sure every piece of information is where it is supposed to be. I am also able to be creative on the go and schedule those ideas before anything else comes into mind.

CONS: When it comes to tagging people on social media, Hootsuite is not that reliable. It does not offer the next best option as of when you want to tag people directly on social media. May be this feature is not intuitive. I would love to be able to tag anyone I want on my post from Hootsuite. This means that I do not have to go out of my way from the product just to tag anyone. This may not be a big problem on my part, but I want everything to be easy and possible from a single platform. All in all, I have great experience using this tool for my work and operations in managing social media accounts.

What do you think about this review? Great Poor

Helps to generate followers on social media

Read full review >
Darin
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.09.2019 Company Size: More than 100 Employees Industry: Primary/Secondary Education

PROS: It is seamless in terms of functionality. You have everything under one roof which makes your operations easy. This means that you will be able to view all your social media feds, tweets, replies, mentions and other activities on your post from a single location. It helps to organize your campaigns that are live on social media. With the monitoring of content and social media accounts, you are good to go. Apart from that, here is a free version if you are running a small business. This implies that you do not have to pay for the service which adds to the efficiency that comes with this product.

CONS: There is a lot that does not go as normal on Instagram such as scheduling. It is not automatic n this platform which brings about major inconveniences. Although it reminds you on when you are supposed to post on Instagram, it is not automated. You have to go in there and do it yourself. It is annoying as you have to be there and do it. Luckily, other platforms obey the automated scheduling and thus reliable. I use the free version and even though I save up on the cost, it is limited in some ways. I cannot use the analytics feature which means I have to borrow this feature from Instagram and Facebook. Also the Organization functionality is not there for the free version.

What do you think about this review? Great Poor

Attention ‘Multi-Taskers’, this is for you!

Read full review >
Dolores
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.09.2019 Company Size: More than 100 Employees Industry: N/A

PROS: The last few years using Hootsuite have been just precious for me and my clients-I manage so many accounts and I schedule so many posts per day, and I could never imagine something like that was even possible! See, managing a client's online presence is not just about posting and updating-it is about maintaining his reputation and letting him focus on more important stuff, which implies that it is your responsibility to work with reliable software.

CONS: The platform will allow you to do everything you want, and to import as many clients and media channels as you want, but be aware that this will take its toll on navigation. You won't get exactly the cleanest interface ever, and you'll find yourself regretting not having better organizational skills when moving back and forth through the pages.

What do you think about this review? Great Poor

It made my life much easier!

Read full review >
Simon
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.09.2018 Company Size: More than 100 Employees Industry: E-Learning

PROS: Did you know that there is a free package that doesn't cut access to any of the marvelous features? Obviously, the heaviness of the workload you're trying to push through will depend on it, but functionality won't. I loved the tool from the very first moment, so I switched to the Pro Package and I gave my company all the functionality it needed. We access all our Twitter accounts at once, being able to follow the streams and the conversations, and it puts us in a very good position for building real-time conversations with out clients.

CONS: I don't understand why the tool is no longer integrated with Facebook, that was one of the assets I liked the most. My affection for social networks is rather personal than professional, and I'd introduce even Instagram scheduling if I had the power. This way, I'm only alerting partners to post something, and that's a fair limitation of my capacity.

What do you think about this review? Great Poor

It is mobile compatible and thus flexible

Read full review >
Marion
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.09.2018 Company Size: More than 100 Employees Industry: Public Relations and Communications

PROS: I have been at it with this too for long now. Since 2011, it has been my go to application when it comes to managing social media accounts. Be it posting content on different platforms to monitoring the tweets and hashtags on my social media platforms, Hootsuite has become my partner in that. I have even gone further to train my colleagues on how to utilize the features this amazing tool has. Apart from the scheduling of content it has a link shrinking feature which helps you to shrink multiple links so that you can create more space. It is also mobile compatible which means I can post videos from my mobile device on Facebook with ease.

CONS: There is always something for any type of tool you will dislike. For the case of Hootsuite, there are a few things that I have to point out. The scheduling feature does not work on all platforms. To be precise, it is not functional on Instagram. This means that you have to do the posting of content manually on Instagram for your followers to like or comment. This can be a little disappointing but since it works fine for other platforms, it is not a lot to deal with. Also, for large size photos, it does not allow you to upload them on social media. It has a limitation on this and I would prefer posting the photos as they are instead of editing them first and then posting later.

What do you think about this review? Great Poor

Scheduling made easy

Read full review >
Jana
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 10.09.2018 Company Size: More than 100 Employees Industry: Newspapers

PROS: It allows me to be well organized when it comes to my campaign on social media. I am able to keep track of all the activities on the content or social media accounts. For example it is possible to monitor the number of replies, mentions and hashtags on a social media account. All this information or tracking can be viewed on a single screen which makes my work easier. The good thing with this tool is that, it does not matter whether you are in different time zones, the scheduling process will still work in such a situation. This came at a time when I was in dire need of that and thus reliable reporting.

CONS: It has problems, but I would not mainly put this blame on Hootsuite as it is only in a single platform. Scheduling does not work when it comes to Instagram. This functionality is not automated which means that you have to do it yourself. You will have to access your Instagram account and post the content there. It would be better if Hootsuite could find a way to make the scheduling functionality work with Instagram. Also, it is not possible to upload a video running more than 1 minute on Instagram. This is frustrating as I have to edit it to that length and then upload it. Also, you cannot do this on our computer; you have to use your mobile phone to do this.

What do you think about this review? Great Poor

Hootsuite aggregates social media up to every expectation

Read full review >
Eric
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.05.2018 Company Size: 11-50 Employees Industry: N/A

PROS: Hootsuite is our one and only interface to aggregate social media streams. We've 'tortured and exhausted' this program during the years, and it never failed to deliver excellent results. I like it because it's easy, and because it has an interesting set of Chrome add-ons that allows pertinent data sharing with specific groups in a time-efficient manner. If you're a team looking to achieve what I just explained, you should give Hootsuite a look. I'm not trying to convince anybody, I'm just sharing few pleasant practices, and I sincerely hope that Hootsuite will help you too for tracking several data streams, scheduling, and posting.

CONS: Hootsuite taught us how to deal with social media, even if we were on the market for years! It is the future of the branch, and it would be ungrateful from my side to complain about it. Besides, there is nothing to complain, even if I wanted to.

What do you think about this review? Great Poor

Managing several social media accounts made easy

Read full review >
Lindsey
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.05.2018 Company Size: 11-50 Employees Industry: Security and Investigation

PROS: I am honestly in love with Hootsuite! Doing business that requires managaing of multiple social media accouts can really benefit from this tool. Even the free version allows you to link 3 social networks, and you're able to share a post on all of them simultanously. I'm emotionally attached to the feature, because in a profession like mine people do work on vacations. I collect the posts and tweets I like in advance, and I schedule them so that I won't forget to pubilish them. There is also a great insight feature where you can use multiple sources, so even the mere creation of posts is made easy. All sources and all accounts in one place! How the hack would I do my job without Hootsuite?

CONS: One could say the tool is not unique, and I agree that there are comparable tools out there. The distinctive advantage, however, is that there are no bugs and delays, and that Hootsuite is considerably cheaper than its competitors!

What do you think about this review? Great Poor

Finally a SM management tool that is easy to use!

Read full review >
Gilbert
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.05.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: The developers of Hootsuite seem like people who really understand the purpose of scheduling: content is scheduled by time and date, both of them potentially predetermined by the program itself. Therefore, if you're dealing with multiple posts per day, you may want an as in the sleeve to help you take it easy. The tool works with all the necessary social networks and platforms (Twitter, Facebook, LinkedIn, Google +, Foursquare, WordPress, etc), and it orgaizes them in throughout columns where every interaction is followed and displayed. Generally speaking, the tool is great for saving time and monitoring activities.

CONS: It supports Google +, but not the personal profiles, at least not for now. Set up can be tricky, especially if you're looking for something familiar and intuitive.

What do you think about this review? Great Poor

Good enough, but improvement won’t hurt

Read full review >
Ray
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 27.04.2018 Company Size: 1-10 Employees Industry: Design

PROS: Creating streams from all users and all of their profiles is the biggest benefit this system can offer. For a user as myself, tired of jumping from one program to the other, this is just a miracle. All accounts are there, and every activity is tracked and monitored. Right what I expected!

CONS: It's not Facebook friendly, and you know that Facebook can mean the world to an online retailer. I find the way in which FB comments are displayed a bit odd. I mean, there is no generic relationship between comments as the one on FB, and sometimes Hootsuite displays only the last comment. Having the tool in the case is worth nothing, because I still have to log in on Facebook, and check the other comments too. I decided to ask for support, and sent muliple captures to explain what I need, but there was no response so far. Another thing I'd vote against is price, because reporting costs just too much.

What do you think about this review? Great Poor

Increases social media presence

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Lucas
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.04.2018 Company Size: More than 100 Employees Industry: Medical Services

PROS: It integrates well with other tools to compensate for the great features it has. When it comes to social media management, this tool brings everything to the table. It is compatible with tools such as Digimind and Zendesk. These tools are essential for customer support. When you are running your campaigns on social media, you can integrate Hootsuite with any of the above to attain reliable and highly responsive customer support to your clients and followers. Apart from that, once you integrate it with other tools, they can be managed from a single location which makes your work easier. It is cloud based which gives you better control of information.

CONS: The user experience is not that intuitive. If you are managing few social media platforms, they you may not have problems. However, if you are managing multiple platforms, I could prove to be a lot to handle. It would be nice if the user experience was more intuitive to help users get the better part of this tool. All in all, you are bound to get a feel of what it has to offer as it will make your life easier. The fact that you can post content in multiple platforms and integrate with other tools to improve customer service, it is worth deploying.

What do you think about this review? Great Poor

The right tool for key social media management

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Wendell
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.02.2018 Company Size: More than 100 Employees Industry: N/A

PROS: I like a lot of things about Hootsuite, but my favorite feature is definitely the software Auto Scheduling. It was a recent, pleasant surprise by the company, finally fulfilling my wish to assign posts with specific posting times (and letting the program decide on it!). From what I've seen, these posts reach larger audiences than the ones I schedule manually. I can't explain why, but statistically, they do. Another cool feature is Teams, where you get to see who mentioned a post or replied a message. It serves to eliminate multiple posts at once, that's also good.

CONS: They don't seem too keen on developing, at least in the integration sense. There are many networks waiting to join, most of them eventually turning to another program (Sprout Social integrated Instagram Scheduling, and we're still waiting). I would also go for a better-looking dashboard, this one is a bit outdated. Dull colors, plenty of columns, and an overall confusion of where you are and what you're doing. They should lift some customization up, that's definite.

What do you think about this review? Great Poor

Everything I need to manage multiple clients’ accounts

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Marianne
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 18.02.2018 Company Size: 11-50 Employees Industry: Internet

PROS: Everything is displayed and organized in one place, which makes updating a piece of cake. I'm a creative person, and I think posts should always look different from each other, but that's not very feasible in online marketng, is it? That's why I update posts together, and I like that it happens to be fast and easy. Columns are well-structured, with a separate feature for keyterm research. Another benefit is that you get to schedule posts in advance, which saves you from adjusting settings once it is too late for that.

CONS: Appearances and visuals, mostly. I'm not confident I'm doing the right thing because all columns and sections look absolutely the same. I don't even know whether my attempt to move on the next page was successful, or I just stayed on the same one. I'm loosing time like that, I hope the support team will do something about it.

What do you think about this review? Great Poor

Reliable in social media management

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Courtney
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.02.2018 Company Size: 11-50 Employees Industry: Hospital & Health Care

PROS: It helps you to oversee all your social media campaigns. When it comes to posting content, you do not have to wait until it is the time to post, then you proceed to post. You can schedule those posts to automatically post themselves at a particular date and time. This saves the time and effort you would have used to post them yourself. It helps you to keep track of the posts you have scheduled to go live on a particular date, your profile, events and tweets. In short, you get to be updated about the activities around your posts and social media accounts.

CONS: Although it is designed to automatically post content that is scheduled at a particular date, it fails to do so for some. This is especially the case if you are scheduling posts in bulk. Let’s say, 500 scheduled posts. All of them will not go live and possibly 1 among 500 posts will not be posted automatically. This can be annoying as it will be difficult to trace which post did not go live when it was supposed to. When it comes to Instagram, the automated scheduling of posts does not work. You have to do it manually which can take the most out of your valuable time.

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Improves productivity of staff

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Darrel
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.01.2018 Company Size: More than 100 Employees Industry: Computer Science

PROS: It has been a convenient tool in managing multiple social media accounts for clients. We have been using Hootsuite for 3 years now and it has been bliss. When it comes to managing social media accounts, we can do this easily. Before this, we had to struggle with knowing when to schedule tweets or content so that it can interact with most people. However, Hootsuite has made things simple on our side. We deal with clients from multiple locations and time zones. As such, this product helps us know exactly when schedule the posts and thus achieve the objectives of our clients which is good for business. It is also easy to use as we did not need any formal training to get around the features.

CONS: There are few issues that need ironing with this product. It I a great tool for managing our social media accounts. Although they have automated the scheduling process such that you can schedule the time and date when content will go live depending on when it will be interactive with the audience the most. However, it does not show any history of the previous schedules. I feel that if there was a memory of this, you will be able to set future time and dates with ease. This would help improve your scheduling for future content and analyze the interaction of that content or post easily.

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Seamless Twitter posting/scheduling whenever you want

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Lois
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.01.2018 Company Size: 11-50 Employees Industry: Internet

PROS: The scheduling capacity is amazing, it doesn't restrict you at all to record and post tweets, Facebook, LinkedIn, and Google + posts (and it doesn't take time!). Posting and tracking performance is not the only assignment I have, so I am honestly benefiting from such easy and simple social activity. There is a new Auto Schedule button that I adore-it allows me to decide how many times I want my post to be seen, and I thought this was not possible. Guess what? It is!

CONS: The dashboard is far from perfect, but you still get to appreciate it in the lack of a more synchronized solution. I mind, for instance, that I cannot track separate Twitter parties, or their hashtags in larger streams. As a result, I can't answer on time, and this is not something Twitter parties should be facing.

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Flexible, fast, and functional

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Nathan
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.12.2017 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Hootsuite makes it possible to connect multiple social networks with all of their pages and your clients on a single platform. It is an invaluable manner to do business, since it saves both our time, and the time of clients and content marketers. And by time, I mean plenty of time!!! It has a built-in URL shortner that allows me to schedule posts in no time, together with a number of admirable options for editing and rescheduling. Last, but not least-a very flexible tool!

CONS: It’s not like I've never faced scheduling problems, it was quite a cumbersome experience for some of my clients. I have them divided in 40+ sections (for the sake of clarity), but it doesn't make it any easier for me to find a particular one whose posts I've scheduled before. Sometimes, I star/unstar people to deal with the problem, but that can't help with large client sections.

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Helps in monitoring social media pages

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Keith
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.12.2017 Company Size: More than 100 Employees Industry: Hospital & Health Care

PROS: It has the ability to incorporate all social network platforms such that they can be managed from one location. This makes things simple for you a social media manager as you do not have to go from one tab to the other when you want to switch between social media networks. It is an all in one platform that equips you with the right tools and experience to deliver on multiple platforms. With Hootsuite you will be able to create content at once and then schedule it to be published in all other platforms. As a result, you will save a lot of time. You can also access their YouTube videos library which covers multiple topics.

CONS: It is too early to tell for me as I have not been using this tool for a long period. However, there are few issues or hurdles I have come across. It is probably because I am not yet an expert by now. I am unable to post multiple photos at once on Facebook. When I try to do this, it only posts a single photo at a time, which can prove to be unreliable on my part. Maybe there is a way to go around this and hack this step. For that reason, I will take up training lessons on the same to get a better feel at what the product has to offer.

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Reviewed By Nestor Gilbert
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