Helps in monitoring social media pages

What are the best aspects of this product?

It has the ability to incorporate all social network platforms such that they can be managed from one location. This makes things simple for you a social media manager as you do not have to go from one tab to the other when you want to switch between social media networks. It is an all in one platform that equips you with the right tools and experience to deliver on multiple platforms. With Hootsuite you will be able to create content at once and then schedule it to be published in all other platforms. As a result, you will save a lot of time. You can also access their YouTube videos library which covers multiple topics.

What aspects are problematic or could work better?

It is too early to tell for me as I have not been using this tool for a long period. However, there are few issues or hurdles I have come across. It is probably because I am not yet an expert by now. I am unable to post multiple photos at once on Facebook. When I try to do this, it only posts a single photo at a time, which can prove to be unreliable on my part. Maybe there is a way to go around this and hack this step. For that reason, I will take up training lessons on the same to get a better feel at what the product has to offer.

What specific problems in your company were solved by this product?

It has allowed us to be more productive in terms of what we do as company. Previously, there was no better way to manage more than 10 Facebook pages and still save time on the same. Thanks to Hootsuite we have managed to slice down the time we take to post content on those pages. It is bliss when you use this product for your content posting on different social media pages. You only have to create the content once and that’s it. When you think of the return on investment for what we have with Hootsuite, it is unimaginable. We are still in the process of exploring the features of the tool and we look forward to use it in monitoring social media pages and analytics, in future.

Are you a current user of this product?

Yes