Helps to generate followers on social media

What are the best aspects of this product?

It is seamless in terms of functionality. You have everything under one roof which makes your operations easy. This means that you will be able to view all your social media feds, tweets, replies, mentions and other activities on your post from a single location. It helps to organize your campaigns that are live on social media. With the monitoring of content and social media accounts, you are good to go. Apart from that, here is a free version if you are running a small business. This implies that you do not have to pay for the service which adds to the efficiency that comes with this product.

What aspects are problematic or could work better?

There is a lot that does not go as normal on Instagram such as scheduling. It is not automatic n this platform which brings about major inconveniences. Although it reminds you on when you are supposed to post on Instagram, it is not automated. You have to go in there and do it yourself. It is annoying as you have to be there and do it. Luckily, other platforms obey the automated scheduling and thus reliable. I use the free version and even though I save up on the cost, it is limited in some ways. I cannot use the analytics feature which means I have to borrow this feature from Instagram and Facebook. Also the Organization functionality is not there for the free version.

What specific problems in your company were solved by this product?

It has helped me engage more people on Twitter and other platforms. Through Hootsuite, I can increase my followers and keep track of the hashtags and mentions on social media. Apart from that, I was able to detect many accounts claiming to be those of the institution I work for. Those accounts, proved to be fake, and I had them closed immediately. The cleanup allowed me to engage with the right audience and thus build a large community for my social media platforms. The idea was to get an upper hand when it comes to gaining a good following on Twitter. With Hootsuite I was able to track the hashtag feed of our institution which proved to be reliable in the end in terms of generating followers.

Are you a current user of this product?

Yes