Improves productivity of staff

What are the best aspects of this product?

It has been a convenient tool in managing multiple social media accounts for clients. We have been using Hootsuite for 3 years now and it has been bliss. When it comes to managing social media accounts, we can do this easily. Before this, we had to struggle with knowing when to schedule tweets or content so that it can interact with most people. However, Hootsuite has made things simple on our side. We deal with clients from multiple locations and time zones. As such, this product helps us know exactly when schedule the posts and thus achieve the objectives of our clients which is good for business. It is also easy to use as we did not need any formal training to get around the features.

What aspects are problematic or could work better?

There are few issues that need ironing with this product. It I a great tool for managing our social media accounts. Although they have automated the scheduling process such that you can schedule the time and date when content will go live depending on when it will be interactive with the audience the most. However, it does not show any history of the previous schedules. I feel that if there was a memory of this, you will be able to set future time and dates with ease. This would help improve your scheduling for future content and analyze the interaction of that content or post easily.

What specific problems in your company were solved by this product?

It has become a reliable tool for all matters that relate to managing campaigns on social media. With Hootsuite I am able to manage about a dozen social media accounts on the go. Everything is found in a single platform and you can view all of those accounts from a single dashboard. Apart from that, teams have become more productive with the utmost efficiency thanks to Hootsuite. Since I work for a marketing agency, delivery has to be precise and of high quality. We no longer worry about that as this product has made our work easy which translates to happy clients.

Are you a current user of this product?

Yes