Increases social media presence

What are the best aspects of this product?

It integrates well with other tools to compensate for the great features it has. When it comes to social media management, this tool brings everything to the table. It is compatible with tools such as Digimind and Zendesk. These tools are essential for customer support. When you are running your campaigns on social media, you can integrate Hootsuite with any of the above to attain reliable and highly responsive customer support to your clients and followers. Apart from that, once you integrate it with other tools, they can be managed from a single location which makes your work easier. It is cloud based which gives you better control of information.

What aspects are problematic or could work better?

The user experience is not that intuitive. If you are managing few social media platforms, they you may not have problems. However, if you are managing multiple platforms, I could prove to be a lot to handle. It would be nice if the user experience was more intuitive to help users get the better part of this tool. All in all, you are bound to get a feel of what it has to offer as it will make your life easier. The fact that you can post content in multiple platforms and integrate with other tools to improve customer service, it is worth deploying.

What specific problems in your company were solved by this product?

It has made it easy for us to manage brands and communicate with our marketing team. When it comes to managing different social media pages for a multinational organization, you have to be up to date and on your toes in terms of publishing content. With Hootsuite, we have been able to get everything on the move and decide when to strike in terms of our campaigns. Using this product, we can help our marketing teams with what they need for brand management by improving our social media presence. Everything is consistent including the content distribution on social media for promotional purposes. We are also able to make the best use of the content libraries available on Hootsuite.

Are you a current user of this product?

Yes