An excellent tool for heatmapping offering useful insight.

What are the best aspects of this product?

This software is so easy to use. When the script is already laid out on the website, installing a heatmap recording is simple. Hotjar can also record user sessions. This lets you see recordings according to varying filters.

What aspects are problematic or could work better?

When it comes to heatmap recordings, it would be an improvement to have something that can record a tablet, desktop, or mobile. Recording devices can be helpful since you easily move from one device to another within the reporting dashboard.

What specific problems in your company were solved by this product?

We make use of this software to see different site areas that entail higher engagements. It gives use a clue as to which page areas need to be optimization according ot our levels of engagement. In some instances, we were surprised that users were more engaged in a specific page area tha we initially thought wouldn't convert well. Now, we utilize heatmaps to optimize such area even more.

Are you a current user of this product?

Yes