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Hotjar REVIEW

Conversion Rate Optimization Software

10 user reviews
USER SATISFACTION 98%
OUR SCORE 9.6

What is Hotjar?

Hotjar is an analysis and feedback platform built to help you understand your users better. It gives you the complete visibility and the big picture on how to leverage your website’s user experience and increase both performance and conversion rates. You can easily access instant feedback from users, view how users are using your site, and execute the right changes based on deep insights. These features uncover your users’ online behavior and make you listen to your users’ voice effectively.

Hotjar offers two main tools: analysis and feedback. Analysis tools are designed for letting you observe and measure the user behavior. It also enables you to see the actual activity of users on your site. Tools included in this solution are Heatmaps, Conversion Funnels, Form Analytics, and Visitor Recording.

Meanwhile, feedback tools are developed to help you listen to what your users say. To provide a channel where your users can voice out their thoughts, it packs tools such as Polls, Surveys, Incoming Feedback, and Recruiters (for recruiting user testers). Feedback Tools Advanced Settings are available for you to gain more control over your feedback widgets.

Hotjar is an all-in-one solution that you can easily and quickly use right from its simple installation process that only uses one script for various popular platforms such as WordPress, Shopify, Squarespace, Weebly, and HubSpot, among others. Monitoring is not interrupted as you can continue accessing the software using any device with its multi-device support. This enables you to work on your desktop, smartphone, and tablet anytime, anywhere, even when you’re on the go.

Furthermore, Hotjar packs robust features you need to leverage your user analysis and feedback initiatives. It targets visitors based on device, URLs, or custom javascript triggers and blocks IPs so you can exclude yourself, your team and your clients for a more relevant tracking process. With the software localized in up to 40 languages, you will get valuable insights from the software with no limits to the number of users and responses.

Overview of Hotjar Benefits

Hotjar is a robust software in tracking and understanding your user behavior and feedback. It gives you numerous benefits in improving your user experience to help you make your strategies more effective and prepare to execute changes as they occur. Here are some of the main benefits you’ll get in using Hotjar:

Visualize user behavior

Hotjar’s Heatmaps shows how your visitors interact with your site visually. You can see what they click, tap and scroll to help you determine what they want based on the indicators of their motivation and desire in visiting your site. Moreover, you can monitor what your visitors are seeing as you can record their activity and behavior on your site. This eliminates guesswork and gives you more insight into what they are doing. It also helps you identify if there are usability issues in your site to fix them immediately as they can affect the user experience negatively.

Analyze crucial user insights

Hotjar goes beyond showing you which areas in your site show heavy traffic and interaction. It also helps you see and test which page and step is a customer dropping off. This is crucial to improve and maximize your conversion funnels to its fullest potential. Hotjar also identifies problematic fields on your online form. Recognizing the fields where users take too long to fill, are left blank and even abandon your form enables you to fix them to boost your completion rates.

Listen to the user’s voice

Hotjar helps you listen to what your users have to say by providing a platform where they can voice out their thoughts. Polls enable you to collect feedback directly from your site visitors using questions that target specific visitors on your desktop and mobile site. It offers a wide array of question types, including NPS (Net Promoter Score), that you can present visually.

Surveys are also available for gathering responses in real-time that you can circulate through emails, web links or visitor invitations before they leave your site. An easy editor is available for you to build and customize your own responsive, cross-device surveys. Furthermore, users can leave instant visual feedback with context on your app and website. For example, they can leave reactions on whether they hate or like a specific tagline on your site.

Enlist test users

User research and testing are crucial to building the right strategies for your site. Hotjar lets you recruit participants from your own audiences right on your website. For instance, you can add a widget that you can customize based on your own criteria asking for help to improve your site. In exchange for the participant’s profiling information and contact details, you can give them a voucher or gift. This makes your visitors feel like their voices matter to you and improve your relationship with them through incentivizing their feedback.

Scalable pricing plans

Hotjar’s plans are catered for your needs. It has plans for individuals with personal sites and projects, businesses, and agencies and consultants. This ensures you are only paying for the features you are actually using. All plans support unlimited users, even for its basic and forever free plan. With easy installation and localization support for more than 40 languages, you can maximize the software’s value with ease.

 

Overview of Hotjar Features

  • Multi-device support (desktop, smartphone, tablet)
  • User testing recruitment
  • Sites and organization settings
  • Feedback polls
  • Behavior logic
  • Tracking code
  • Visitor recordings
  • Visitor targeting
  • CSV or XLSX format for exported responses
  • Conversion funnels
  • Heatmaps and Recordings sharing
  • Sentiment monitoring
  • Customizable widgets
  • Form analysis
  • Support for over 40 languages
  • One script implementation
  • Billing
  • Site drop-offs view
  • One-on-one testing
  • Replay visitor sessions
  • Incident reports
  • Submission stats
  • Surveys
  • NPS (Net Promoter Score)
  • User actions view
  • User behavior visualization
  • Cross-device surveys
  • Time- or event-based questions
  • IPs blocking
  • Multiple question types
  • Recording filtering
  • Form and field engagement visualization
  • Survey editor
  • Heatmaps
  • Instant visual feedback

Hotjar Position In Our Categories

Position of Hotjar in our main categories:

3

Hotjar is one of the top 3 Business Intelligence Software products

1

Hotjar is one of the 1 Conversion Rate Optimization Software products

5

Hotjar is one of the top 5 Customer Experience Management Software products

3

Hotjar is one of the 3
Business Intelligence Software products

1

Hotjar is one of the 1
Conversion Rate Optimization Software products

5

Hotjar is one of the 5
Customer Experience Management Software products


Hotjar is also listed in the following subcategories:

Category:Position:Category:Position:
Feedback & Reviews Management Software#6
Category:Position:
Feedback & Reviews Management Software#6

Companies have different needs and requirements and no software solution can be ideal in such a situation. It is useless to try to find an ideal off-the-shelf software product that meets all your business wants. The intelligent thing to do would be to modify the application for your unique requirements, worker skill levels, finances, and other elements. For these reasons, do not rush and invest in well-publicized trendy solutions. Though these may be widely used, they may not be the ideal fit for your specific requirements. Do your groundwork, look into each short-listed application in detail, read a few Hotjar reviews, call the seller for clarifications, and finally select the app that provides what you want.

How Much Does Hotjar Cost?

Hotjar Pricing Plans:
Free trial
BASIC
Free
PLUS
$29/month
BUSINESS
Starts at $89/month
AGENCY
Contact vendor

Hotjar pricing is highly scalable and flexible where you can easily upgrade and downgrade any plan based on your needs. A free trial is available for you to explore the software’s BUSINESS plan features for 15 days at no cost or commitment. Here’s the Hotjar pricing information:

Personal:

Hotjar’s Personal plans are built for enthusiasts, students, and users with low traffic.

BASIC – $0

  • 2,000 page views per day data collection
  • Unlimited users
  • Limited reports
  • Store data for 365 days

PLUS – $29/month

  • 10,000 page views per day data collection
  • All features of the BASIC plan
  • 30-day money back guarantee

Business

Hotjar’s Business plan is based on the number of pageviews per day. This is the cost if you want to collect data from:

  • Up to 20,000 pages views per day – $89/month
  • Up to 50,000 pages views per day – $189/month
  • Up to 120,000 page views per day – $289/month
  • Up to 400,000 page views per day – $589/month

Inclusions:

  • All features of Professional PLUS plan
  • No Hotjar branding
  • Advanced features access

Agency

Hotjar’s Agency plan is for agencies and consultants that offer service for their client’s sites. It gives access to an agency account with pricing based on the client account’s site they are managing with a discounted price.

Inclusions:

  • Central account with unlimited sites for clients
  • Volume pricing discount
  • Use own logo for Hotjar interface rebranding
  • Client users invitation for accessing and managing their data

User Satisfaction

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Hotjar reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Hotjar. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

93

NEGATIVE SOCIAL MENTIONS

2

Video

Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • English
  • Chinese
  • German
  • Japanese
  • Spanish
  • French
  • Russian
  • Italian
  • Dutch
  • Portugese
  • Polish
  • Turkish
  • Swedish
Pricing Model
  • Free
  • Monthly payment
  • Annual Subscription
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • TRAINING
  • TICKETS

What are Hotjar pricing details?

Hotjar Pricing Plans:
Free trial
BASIC
Free
PLUS
$29/month
BUSINESS
Starts at $89/month
AGENCY
Contact vendor

Hotjar pricing is highly scalable and flexible where you can easily upgrade and downgrade any plan based on your needs. A free trial is available for you to explore the software’s BUSINESS plan features for 15 days at no cost or commitment. Here’s the Hotjar pricing information:

Personal:

Hotjar’s Personal plans are built for enthusiasts, students, and users with low traffic.

BASIC – $0

  • 2,000 page views per day data collection
  • Unlimited users
  • Limited reports
  • Store data for 365 days

PLUS – $29/month

  • 10,000 page views per day data collection
  • All features of the BASIC plan
  • 30-day money back guarantee

Business

Hotjar’s Business plan is based on the number of pageviews per day. This is the cost if you want to collect data from:

  • Up to 20,000 pages views per day – $89/month
  • Up to 50,000 pages views per day – $189/month
  • Up to 120,000 page views per day – $289/month
  • Up to 400,000 page views per day – $589/month

Inclusions:

  • All features of Professional PLUS plan
  • No Hotjar branding
  • Advanced features access

Agency

Hotjar’s Agency plan is for agencies and consultants that offer service for their client’s sites. It gives access to an agency account with pricing based on the client account’s site they are managing with a discounted price.

Inclusions:

  • Central account with unlimited sites for clients
  • Volume pricing discount
  • Use own logo for Hotjar interface rebranding
  • Client users invitation for accessing and managing their data

What integrations are available for Hotjar?

Hotjar has seamless integrations with the following apps:

  • Hubspot
  • Segment
  • Omniconvert
  • Optimizely

Meanwhile, Hotjar works right out of the box with one script for the following platforms:

  • PrestaShop
  • Instapage
  • LightCMS
  • Squarespace
  • Unbounce
  • Drupal
  • Google Tag Manager
  • HubSpot
  • Shopify
  • Magento
  • Weebly
  • WordPress
  • Joomla

User reviews


User reviews in total: 10

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Average Rating:

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The most favorable review

Julia

2 months ago


Pros: A reasonably priced software with a ton of features at your disposal (I can't think of another software like it). Session recording is incredibly well. At a low cost, I get to see my client's performance and behavior on the site.

Cons: We don't like its heatmpas and support. We feel they're disruptive when working with screen shots of pages we've selected. Sinc we opted for a cheap account, suport wasn't as good as we hoped.

The least favorable review

Lucy

2 months ago


Pros: I love how smple this software is from the get-go. It's so easy to carry out so you can immediately start with an analysis on how users make use of your site.

Cons: One downer with Hotjob is that I easily get lost in the filter options. I have a hard time trying to bring back the old site recording so I can get rid of them and replace them with new ones.

Published 2 months ago
Verified
user
A reasonably priced software with a ton of features at your disposal (I can't think of another software like it). Session recording is incredibly well. At a low cost, I...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
I love how smple this software is from the get-go. It's so easy to carry out so you can immediately start with an analysis on how users make use of your site.



What do you think about this review? Great Poor
Published 2 months ago
Verified
user

What do you think about this review? Great Poor
Published 7 months ago
Verified
user
Hotjar did me a great deal by cutting down my subscriptions. With their visitor recordings, heatmpas, and survey widgets, I have a platform at my disposal with three...



What do you think about this review? Great Poor
Published 9 months ago
Verified
user
Hotjar does a good job gathering a plethora of useful data. You can see each user's interaction in the site, app, and even from their own devices. With this, you're able...



What do you think about this review? Great Poor
Published 9 months ago
Verified
user
I've been using Hotjar's free option and I like how you can record the screen of each user. This is can be particularly useful if you want to figure out the interaction...



What do you think about this review? Great Poor
Published 9 months ago
Verified
user
I like how they put together surveys, heatmaps, polls, funnels, and recording in a one convenient medium. One dashboard intended for a single code. It's easy to put up...



What do you think about this review? Great Poor
Published 10 months ago
Verified
user
This software is so easy to use. When the script is already laid out on the website, installing a heatmap recording is simple. Hotjar can also record user sessions. This...



What do you think about this review? Great Poor
Published 11 months ago
Verified
user
I like their multi-playback and session recording functionality. Session recording is a great approach to see user interaction with your services/product. Their playback...



What do you think about this review? Great Poor
Published 11 months ago
Verified
user
We're able to decode analytical data with Hotjar. When we're clueless with drops or peaks, we deploy Hotjar user recordings, view polls, and end up finding behaviour...



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