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Hotjar Review

Hotjar
Our score: 9.6 User satisfaction: 98%

What is Hotjar?

Hotjar is an analysis and feedback platform built to help you understand your users better. It gives you the complete visibility and the big picture on how to leverage your website’s user experience and increase both performance and conversion rates. You can easily access instant feedback from users, view how users are using your site, and execute the right changes based on deep insights. These features uncover your users’ online behavior and make you listen to your users’ voice effectively.

Hotjar offers two main tools: analysis and feedback. Analysis tools are designed for letting you observe and measure the user behavior. It also enables you to see the actual activity of users on your site. Tools included in this solution are Heatmaps, Conversion Funnels, Form Analytics, and Visitor Recording.

Meanwhile, feedback tools are developed to help you listen to what your users say. To provide a channel where your users can voice out their thoughts, it packs tools such as Polls, Surveys, Incoming Feedback, and Recruiters (for recruiting user testers). Feedback Tools Advanced Settings are available for you to gain more control over your feedback widgets.

Hotjar is an all-in-one solution that you can easily and quickly use right from its simple installation process that only uses one script for various popular platforms such as WordPress, Shopify, Squarespace, Weebly, and HubSpot, among others. Monitoring is not interrupted as you can continue accessing the software using any device with its multi-device support. This enables you to work on your desktop, smartphone, and tablet anytime, anywhere, even when you’re on the go.

Furthermore, Hotjar packs robust features you need to leverage your user analysis and feedback initiatives. It targets visitors based on device, URLs, or custom javascript triggers and blocks IPs so you can exclude yourself, your team and your clients for a more relevant tracking process. With the software localized in up to 40 languages, you will get valuable insights from the software with no limits to the number of users and responses.

Overview of Hotjar Benefits

Hotjar is a robust software in tracking and understanding your user behavior and feedback. It gives you numerous benefits in improving your user experience to help you make your strategies more effective and prepare to execute changes as they occur. Here are some of the main benefits you’ll get in using Hotjar:

Visualize user behavior

Hotjar’s Heatmaps shows how your visitors interact with your site visually. You can see what they click, tap and scroll to help you determine what they want based on the indicators of their motivation and desire in visiting your site. Moreover, you can monitor what your visitors are seeing as you can record their activity and behavior on your site. This eliminates guesswork and gives you more insight into what they are doing. It also helps you identify if there are usability issues in your site to fix them immediately as they can affect the user experience negatively.

Analyze crucial user insights

Hotjar goes beyond showing you which areas in your site show heavy traffic and interaction. It also helps you see and test which page and step is a customer dropping off. This is crucial to improve and maximize your conversion funnels to its fullest potential. Hotjar also identifies problematic fields on your online form. Recognizing the fields where users take too long to fill, are left blank and even abandon your form enables you to fix them to boost your completion rates.

Listen to the user’s voice

Hotjar helps you listen to what your users have to say by providing a platform where they can voice out their thoughts. Polls enable you to collect feedback directly from your site visitors using questions that target specific visitors on your desktop and mobile site. It offers a wide array of question types, including NPS (Net Promoter Score), that you can present visually.

Surveys are also available for gathering responses in real-time that you can circulate through emails, web links or visitor invitations before they leave your site. An easy editor is available for you to build and customize your own responsive, cross-device surveys. Furthermore, users can leave instant visual feedback with context on your app and website. For example, they can leave reactions on whether they hate or like a specific tagline on your site.

Enlist test users

User research and testing are crucial to building the right strategies for your site. Hotjar lets you recruit participants from your own audiences right on your website. For instance, you can add a widget that you can customize based on your own criteria asking for help to improve your site. In exchange for the participant’s profiling information and contact details, you can give them a voucher or gift. This makes your visitors feel like their voices matter to you and improve your relationship with them through incentivizing their feedback.

Scalable pricing plans

Hotjar’s plans are catered for your needs. It has plans for individuals with personal sites and projects, businesses, and agencies and consultants. This ensures you are only paying for the features you are actually using. All plans support unlimited users, even for its basic and forever free plan. With easy installation and localization support for more than 40 languages, you can maximize the software’s value with ease.

 

Overview of Hotjar Features

  • Multi-device support (desktop, smartphone, tablet)
  • User testing recruitment
  • Sites and organization settings
  • Feedback polls
  • Behavior logic
  • Tracking code
  • Visitor recordings
  • Visitor targeting
  • CSV or XLSX format for exported responses
  • Conversion funnels
  • Heatmaps and Recordings sharing
  • Sentiment monitoring
  • Customizable widgets
  • Form analysis
  • Support for over 40 languages
  • One script implementation
  • Billing
  • Site drop-offs view
  • One-on-one testing
  • Replay visitor sessions
  • Incident reports
  • Submission stats
  • Surveys
  • NPS (Net Promoter Score)
  • User actions view
  • User behavior visualization
  • Cross-device surveys
  • Time- or event-based questions
  • IPs blocking
  • Multiple question types
  • Recording filtering
  • Form and field engagement visualization
  • Survey editor
  • Heatmaps
  • Instant visual feedback

Hotjar Position In Our Categories

Since companies have specific business wants, it is reasonable that they abstain from seeking a one-size-fits-all, ideal system. Nevertheless, it would be hard to try to find such an app even among sought-after software solutions.
The better thing to do can be to list the several key factors which require research such as major features, packages, technical skill capability of the users, company size, etc. Next, you must follow through the research fully. Read some Hotjar reviews and explore the other software solutions in your shortlist more closely. Such comprehensive product research can make sure you take out ill-fitting applications and choose the system that includes all the benefits you require company requires to achieve growth.

Position of Hotjar in our main categories:

TOP 5

Hotjar is one of the top 5 Business Intelligence Software products

TOP 1

Hotjar is 1 Conversion Rate Optimization Software product

TOP 10

Hotjar is one of the top 10 Customer Experience Management Software products

Hotjar is also listed in the following subcategories:

Companies have unique needs and requirements and no software platform can be just right in such a scenario. It is futile to try to find a perfect out-of-the-box software product that meets all your business wants. The intelligent thing to do would be to customize the solution for your special wants, employee skill levels, finances, and other elements. For these reasons, do not hasten and pay for well-publicized trendy systems. Though these may be widely used, they may not be the perfect fit for your particular requirements. Do your homework, investigate each short-listed platform in detail, read a few Hotjar Conversion Rate Optimization Software reviews, call the vendor for clarifications, and finally choose the app that presents what you require.

How Much Does Hotjar Cost?

Hotjar Pricing Plans:

Free Trial

BASIC

Free

PLUS

$29/month

BUSINESS

Starts at $89/month

AGENCY

Contact vendor

Hotjar pricing is highly scalable and flexible where you can easily upgrade and downgrade any plan based on your needs. A free trial is available for you to explore the software’s BUSINESS plan features for 15 days at no cost or commitment. Here’s the Hotjar pricing information:

Personal:

Hotjar’s Personal plans are built for enthusiasts, students, and users with low traffic.

BASIC – $0

  • 2,000 page views per day data collection
  • Unlimited users
  • Limited reports
  • Store data for 365 days

PLUS – $29/month

  • 10,000 page views per day data collection
  • All features of the BASIC plan
  • 30-day money back guarantee

Business

Hotjar’s Business plan is based on the number of pageviews per day. This is the cost if you want to collect data from:

  • Up to 20,000 pages views per day – $89/month
  • Up to 50,000 pages views per day – $189/month
  • Up to 120,000 page views per day – $289/month
  • Up to 400,000 page views per day – $589/month

Inclusions:

  • All features of Professional PLUS plan
  • No Hotjar branding
  • Advanced features access

Agency

Hotjar’s Agency plan is for agencies and consultants that offer service for their client’s sites. It gives access to an agency account with pricing based on the client account’s site they are managing with a discounted price.

Inclusions:

  • Central account with unlimited sites for clients
  • Volume pricing discount
  • Use own logo for Hotjar interface rebranding
  • Client users invitation for accessing and managing their data

User Satisfaction

Positive Social Media Mentions 93
Negative Social Media Mentions 2

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Hotjar reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Hotjar. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English
  • Chinese
  • German
  • Japanese
  • Spanish
  • French
  • Russian
  • Italian
  • Dutch
  • Portugese
  • Polish
  • Turkish
  • Swedish

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Hotjar Comparisons

Hotjar user reviews

Useful tool at a reasonable price point

Read full review >
Alex Kaplan
4/5

Overall Impression

3/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.10.2019 Company Size: N/A Industry: N/A

An excellent software with an affordable price tag.

Read full review >
Julia
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.09.2018 Company Size: More than 100 Employees Industry: Telecommunications

A useful tool for monitoring user behavior.

Read full review >
Lucy
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 11.09.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

Hotjar does a tremendous job in looking into how users make use of our site.

Read full review >
Christie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.09.2018 Company Size: 1-10 Employees Industry: Food & Beverages

An all-in-one solution that suits my needs well.

Read full review >
Heidi
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.04.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

What are Hotjar pricing details?

Hotjar Pricing Plans:

Free Trial

BASIC

Free

PLUS

$29/month

BUSINESS

Starts at $89/month

AGENCY

Contact vendor

Hotjar pricing is highly scalable and flexible where you can easily upgrade and downgrade any plan based on your needs. A free trial is available for you to explore the software’s BUSINESS plan features for 15 days at no cost or commitment. Here’s the Hotjar pricing information:

Personal:

Hotjar’s Personal plans are built for enthusiasts, students, and users with low traffic.

BASIC – $0

  • 2,000 page views per day data collection
  • Unlimited users
  • Limited reports
  • Store data for 365 days

PLUS – $29/month

  • 10,000 page views per day data collection
  • All features of the BASIC plan
  • 30-day money back guarantee

Business

Hotjar’s Business plan is based on the number of pageviews per day. This is the cost if you want to collect data from:

  • Up to 20,000 pages views per day – $89/month
  • Up to 50,000 pages views per day – $189/month
  • Up to 120,000 page views per day – $289/month
  • Up to 400,000 page views per day – $589/month

Inclusions:

  • All features of Professional PLUS plan
  • No Hotjar branding
  • Advanced features access

Agency

Hotjar’s Agency plan is for agencies and consultants that offer service for their client’s sites. It gives access to an agency account with pricing based on the client account’s site they are managing with a discounted price.

Inclusions:

  • Central account with unlimited sites for clients
  • Volume pricing discount
  • Use own logo for Hotjar interface rebranding
  • Client users invitation for accessing and managing their data

What integrations are available for Hotjar?

Hotjar has seamless integrations with the following apps:

  • Hubspot
  • Segment
  • Omniconvert
  • Optimizely

Meanwhile, Hotjar works right out of the box with one script for the following platforms:

  • PrestaShop
  • Instapage
  • LightCMS
  • Squarespace
  • Unbounce
  • Drupal
  • Google Tag Manager
  • HubSpot
  • Shopify
  • Magento
  • Weebly
  • WordPress
  • Joomla

Hotjar average rating:

Average score
5/5 (11 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Heidi

PROS: Hotjar did me a great deal by cutting down my subscriptions. With their visitor recordings, heatmpas, and survey widgets, I have a platform at my disposal with three essential features that's simple to use.

CONS: If you're asking me to spend a lot or even think about paying for a bunch of features with this software --- then you're dead wrong. I pay nothing and I get a ton of features with Hotjar. What's not to not like?

Reviewed 1 year ago

Read full review >

The least favorable review

Lucy

PROS: I love how smple this software is from the get-go. It's so easy to carry out so you can immediately start with an analysis on how users make use of your site.

CONS: One downer with Hotjob is that I easily get lost in the filter options. I have a hard time trying to bring back the old site recording so I can get rid of them and replace them with new ones.

Reviewed 1 year ago

Read full review >

More reviews from 11 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Useful tool at a reasonable price point

Read full review >
Alex Kaplan
4/5

Overall Impression

3/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.10.2019 Company Size: N/A Industry: N/A

PROS: User polls and surveys are easy to set up and run, allowing you to quickly gather actionable insights. The 'exit intent' survey is particularly useful, catching users as they leave your site and letting you ask whether they found what they needed. A good range of features are available out of the box, and if you have a relatively low-traffic site you may never need to upgrade to the paid versions.

CONS: I have never found the heat map function particularly useful, and I wish the surveys were a bit more customizable in terms of look and feel.

What do you think about this review? Great Poor

An excellent software with an affordable price tag.

Read full review >
Julia
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.09.2018 Company Size: More than 100 Employees Industry: Telecommunications

PROS: A reasonably priced software with a ton of features at your disposal (I can't think of another software like it). Session recording is incredibly well. At a low cost, I get to see my client's performance and behavior on the site.

CONS: We don't like its heatmpas and support. We feel they're disruptive when working with screen shots of pages we've selected. Sinc we opted for a cheap account, suport wasn't as good as we hoped.

What do you think about this review? Great Poor

A useful tool for monitoring user behavior.

Read full review >
Lucy
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 11.09.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: I love how smple this software is from the get-go. It's so easy to carry out so you can immediately start with an analysis on how users make use of your site.

CONS: One downer with Hotjob is that I easily get lost in the filter options. I have a hard time trying to bring back the old site recording so I can get rid of them and replace them with new ones.

What do you think about this review? Great Poor

Hotjar does a tremendous job in looking into how users make use of our site.

Read full review >
Christie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.09.2018 Company Size: 1-10 Employees Industry: Food & Beverages

PROS: Having the ability to extract data from user records is simply the best. We're able to see parts where users tend to get stuck with, when they head over to FAQs, and the info they're after. This is so valuable that it helped us give info to users in places they're looking into.

CONS: If there's any tool present that aids in running pre-analysis on recordings to direct us to sticking points, then this tool would've functioned more efficiently.

What do you think about this review? Great Poor

An all-in-one solution that suits my needs well.

Read full review >
Heidi
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.04.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Hotjar did me a great deal by cutting down my subscriptions. With their visitor recordings, heatmpas, and survey widgets, I have a platform at my disposal with three essential features that's simple to use.

CONS: If you're asking me to spend a lot or even think about paying for a bunch of features with this software --- then you're dead wrong. I pay nothing and I get a ton of features with Hotjar. What's not to not like?

What do you think about this review? Great Poor

A perfect tool that helps you understand customers.

Read full review >
Dixie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.03.2018 Company Size: 11-50 Employees Industry: Music

PROS: Hotjar does a good job gathering a plethora of useful data. You can see each user's interaction in the site, app, and even from their own devices. With this, you're able to acquire aspects of your product and assist your customers in so many ways. You can create surveys or polls. You can even track funnels of your preference and issues with forms.

CONS: There have been issues when trying to record events and keeping track of forms funnels via public login. You're not given the ability to record your forms if they're tucked away within the login.

What do you think about this review? Great Poor

Hotjar has been great!

Read full review >
Erika
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.02.2018 Company Size: More than 100 Employees Industry: Health, Wellness and Fitness

PROS: I've been using Hotjar's free option and I like how you can record the screen of each user. This is can be particularly useful if you want to figure out the interaction of a user in a certain page as well as looking into what works and what doesn't.

CONS: I never had a chance to go deep to say anything negative with Hotjar. With their free option, you're limited to 300 onscreen recordings --- way moro than what's actually needed.

What do you think about this review? Great Poor

Packed with a ton of features.

Read full review >
Sharon
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.02.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: I like how they put together surveys, heatmaps, polls, funnels, and recording in a one convenient medium. One dashboard intended for a single code. It's easy to put up and a lot simpler to use.

CONS: I don't have the option to choose where my recordings are sourced from or even know what they're currently using. However, you have the ability to filter recordings right after.

What do you think about this review? Great Poor

An excellent tool for heatmapping offering useful insight.

Read full review >
Donnie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.02.2018 Company Size: 11-50 Employees Industry: Information Technology

PROS: This software is so easy to use. When the script is already laid out on the website, installing a heatmap recording is simple. Hotjar can also record user sessions. This lets you see recordings according to varying filters.

CONS: When it comes to heatmap recordings, it would be an improvement to have something that can record a tablet, desktop, or mobile. Recording devices can be helpful since you easily move from one device to another within the reporting dashboard.

What do you think about this review? Great Poor

Hotjar gives me a clear insight on product use.

Read full review >
Luz
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.01.2018 Company Size: More than 100 Employees Industry: Internet

PROS: I like their multi-playback and session recording functionality. Session recording is a great approach to see user interaction with your services/product. Their playback gives you an idea where interactions are happening with your services/product. Having the ability to fast forward or skip viewing is an added bonus.

CONS: When going through pages containing embedded tabs, heatmap recording can't be used. Depending on how things are laid out, you could lose out on critical insights there. Their funnel functionality isn't as heavy as I thought.

What do you think about this review? Great Poor

If it weren’t for Hotjar, I’d be struggling with online marketing.

Read full review >
Olivia
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.12.2017 Company Size: 11-50 Employees Industry: Translation and Local Industry

PROS: We're able to decode analytical data with Hotjar. When we're clueless with drops or peaks, we deploy Hotjar user recordings, view polls, and end up finding behaviour patterns or bottlenecks that triggered such loss of data. Life would be impossible without user recordings that have been filtered with UTM parameters. Hotjar is such an invaluable asset for me.

CONS: It's imposssible to tell. This software has a plethora of features that I find useful. For example, they have this polling/case study tool that I find interesting (which I've yet to use). Linking user recordings to bring intercom.io data through would've been awesome if Hotjar allowed it.

What do you think about this review? Great Poor
Reviewed By Nestor Gilbert
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