It is simple to use

What are the best aspects of this product?

It takes care of both the beginners and expert marketers who want to thrive in their quest. With the basic knowledge of how it works, you can utilize the basic features of the product and have success in your marketing efforts. It accommodates even the most basic needs of a marketer and thus reliable on the same. If you are an expert marketer, you can venture into the advance features of the tool and have your way in terms of your marketing strategies. It advocates for automation of your marketing effort and thus allows you to concentrate on coming up with strategies and sales in general.

What aspects are problematic or could work better?

Although there is little to dislike about this tool, it is still worth mentioning. I would prefer that they have a permissions structure that works to prevent users from accessing areas that are sensitive. This would help keep off unauthorized persons from accessing the templates that you do not want them to access. Restricted access by users makes it possible and easy to manage your templates and campaigns. For example, we have more than 30 users on our platform who have different tasks in different areas. However, they are not restricted to access let alone edit all the templates on that platform. This means that we sometimes find them editing templates which they were not supposed to edit which brings about confusion and chaos.

What specific problems in your company were solved by this product?

We are big company which requires an integrated system when it comes to managing our campaigns. Hubspot has become that system as it offers intuitive marketing and sales solutions to help us automate and run our campaigns in the modern standard way. We are able to manage all the digital marketing solutions we undertake in our organization. Since we are a Fortune 500 company, we have to bring the best when it comes to our marketing and sales strategies. When you compare Hubspot with Act-On, the former proves to be adequate for our marketing needs. It is an up to date solution which takes into consideration all our needs in all our businesses.

Are you a current user of this product?

Yes