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HubSpot REVIEW

Marketing Software

19 user reviews
USER SATISFACTION 99%
OUR SCORE 9.0

What is HubSpot?

HubSpot is an inbound marketing, sales, and CRM suite that provides marketers with all tools and functionalities needed to create compelling content, target the right audience, and sell at least three times faster than their competitors. Another thing HubSpot specializes at is helping businesses enlarge their contact lists, and integrate email metrics directly to the system without complex export and merging. Delivery becomes more effective, and your approach towards customers is more personalized and brand-specific.

The first thing to appreciate about HubSpot is a full-funnel marketing system where users can build, administer, and distribute compelling emails linked to the rest of their marketing tools and applications. You can use it to create dynamically updated membership lists and static one-off email distributions, and rely on the same system to tailor those emails as you want without coding expertise. HubSpot will also offer a gallery of installed templates and analytics that further facilitate delivery.

The CRM kit helps you grow and manage your connections, monitor your deals, and stay organized at any point of time. Instead of dealing with cluttered inboxes and fighting with messy sheets, your agents can now focus on what genuinely matters to your business – selling products and services. What is more, teams up to 1,000 users get to manage an almost unlimited number of contacts without paying for it.

HubSpot Sales, on the other hand, is focused on helping your team close more deals with minimal human intervention. The module is applied to build, automate, and accelerate sales processes, and to save time at every stage of the funnel.

For each of the modules, HubSpot offers access to a reliable tech support team which you can contact by phone, email, or directly on their website.  A lot of training materials are also available in their database to help you maximize its potential and use all of the benefits it can provide you.

Overview of HubSpot Benefits

How exactly would HubSpot benefit your business? To start with, HubSpot combines sales, marketing, and CRM in a single package, allowing users to purchase modules separately or in a single bundle. Basically, it can eliminate the need to use third-party software and save time and money in literally any business environment. Here are the details per each module:

HubSpot CRM

HubSpot CRM is a flexible and powerful customer relationship management solution you can use absolutely free-of-charge, and link it to all locations relevant to your sales without coding knowledge. Integrations include your websites, email service providers, social media profiles, and third-party systems and applications you’re already using. It is exactly the friendly and intuitive interface that makes it possible to import contacts with ease, and use fast leads backlog instead of complex installations and manual enrichment.

HubSpot CRM will also get along with your sales department, as it helps you close more deals with less work. That’s because it organizes and tracks each aspect of your sales pipeline, and helps you grow it and develop in the right direction. The data insights it provides are simply unparalleled, and will certainly help your agents save time they usually spend on research. You can enjoy as much as 1,000,000 contacts and users, and unlimited storage, all available for free. Unlike what you’d normally expect from a free software system, HubSpot actually responds to effectiveness criteria even better than a variety of paid tools. On top of that, it is also flexible enough to meet the needs of individuals, B2B and B2C businesses, those operating in retail, accounting, real estate, construction, or any other industry.

HubSpot Marketing 

This advanced module brings all of your marketing efforts together, and helps your team boost conversions. The handiest part of the suite is the possibility to create and deliver engaging and interesting content, optimize it, and make sure it reaches the right audiences and potential buyers.

The best way to think of HubSpot marketing is as a ready-to-use marketing funnel – You simply create an account, place contacts in the most appropriate stage of the funnel, score them, and personalize and distribute your content. Once done with nurturing and evaluation, this system also gives you access to traffic data (a special lead timeline) and lets you analyze the impact of your marketing strategy on sales and overall performance.

The email marketing tool, for instance, is versatile, and lets the user prepare both static and dynamic HTML messages, customize them in accordance with your customers’ persona and behavior factors you believe could give you the response you want. Among other features, you will also have access to scheduling, contact database, mobile marketing, and much more. When it comes to social media, HubSpot Marketing makes it possible to gain valuable social intelligence, and distinguish sources that bring you the most qualified leads (based on interests and lifestyle) instead of managing several profiles.

HubSpot Sales

HubSpot Sales is the key module of the system where users can genuinely confirm its effects first-hand. The system can help your agents close more deals and will boost your revenue in a significantly less time compared to traditional sales software. You can easily automate outreach, and queue up a sequence of personalized emails without risking to communicate with leads in an impersonal way. All due reminders are delivered automatically, including those sent to you whenever a prospect performs the desired action (opens an email, clicks on a link, and so on).

With HubSpot sales, you can create your own personalized email templates, and use the most repetitive among them to measure performance. The system makes it possible to add meeting links to each email, so that your customers wouldn’t miss your calls or fail to open your emails, but rather contact you in a time that is most suitable for them. The interface is just as simple as in the other modules, so inexperienced and novice users have nothing to worry about.

Overview of HubSpot Features

  • Blog SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing
  • Mobile Optimization
  • Social Media Monitoring
  • Social Media Publishing
  • Social Media Analytics
  • Social Media Bookmarklet
  • Search Engine Optimization
  • Calls-to-Action
  • Progressive Profiling
  • A/B Testing Landing Pages
  • Segmentation
  • Custom Lead Scoring
  • Sales Lead Revisit Notifications
  • Predictive Lead Scoring
  • Event-based Segmentation & Scoring
  • Email Optimizer
  • Email Testing
  • List Building
  • Branching
  • Email Lead Nurturing
  • Sales Notifications
  • Automation Templates (Recipes)
  • Event-based Automation Triggers

Awards & Quality Certificates

HubSpot Position In Our Categories

Position of HubSpot in our main categories:

5

HubSpot is one of the top 5 Content Management Software products

50

HubSpot is one of the 50 Marketing Software products

50

HubSpot is one of the top 50 Sales Software products

5

HubSpot is one of the 5
Content Management Software products

50

HubSpot is one of the 50
Marketing Software products

50

HubSpot is one of the 50
Sales Software products


HubSpot is also listed in the following subcategories:

Category:Position:Category:Position:
Email Marketing Software#10 Marketing Automation Software#12
Category:Position:
Email Marketing Software#10
Marketing Automation Software#12

Since each company has unique business wants, it is sensible for them to refrain from searching for a one-size-fits-all perfect software solution. Needless to say, it would be futile to try to find such a system even among market-leading software platforms. The smart thing to do would be to list the various essential factors that require consideration such as required features, finances, skill levels of employees, company size etc. Then, you should do your research thoroughly. Read some HubSpot reviews and look into each of the other solutions in your shortlist in detail. Such exhaustive homework can ensure you reject ill-fitting applications and choose the solution that provides all the aspects you require for business success.

How Much Does HubSpot Cost?

HubSpot Pricing Plans:
Free trial
HubSpot CRM
Free
HubSpot Marketing Suite Basic
$200/month
HubSpot Marketing Suite Pro
$800/month
HubSpot Marketing Suite Enterprise
$2,400/month
HubSpot Sales Basics
Free
HubSpot Sales Pro
$50/user/month

HubSpot’s enterprise pricing scheme will depend on whether you’re interested to purchase the CRM, Sales, or Marketing module. Here are the details:

HubSpot CRM is available for free to all users. You can easily get started for free here.

HubSpot Marketing Suite, on the other hand, is offered in three packages designed to address varying needs and business requirements as well as volume of customers. A free trial option is also available.

Basic – $200/month (billed annually)

  • 100 Contacts + $100 per 1k extra
  • Content Marketing
  • Email Marketing
  • Social Media
  • Analytics

Pro – $800/month (billed annually)

  • 1,000 Contacts + $50 per 1k extra
  • Everything in Basic, Plus:
  • Salesforce Integration
  • Marketing Automation
  • Smart Content

Enterprise – $2,400/month (billed annually)

  • 10,000 Contacts + 10 per 1k extra
  • Everything in Pro, Plus:
  • A/B Testing
  • Predictive Lead Scoring
  • Advanced Reporting

HubSpot Sales’s Basic package is free, and offers everything you need in order to adopt effective inbound sales processes. A Pro package is also available:

HubSpot Sales Basics – free

  • Gmail & Outlook integration
  • HubSpot CRM integration & API
  • Email Scheduling
  • Email Notifications
  • Limited Email Tracking History
  • Limited Email Templates
  • Limited calling
  • Limited documentation

HubSpot Sales Pro$50/user/month

  • All features from the Free plan (unlimited)
  • Sequences
  • Prospects
  • Meetings

*A reporting add-on is available for all modules against a $200 one-time fee.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and HubSpot reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with HubSpot. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

163

NEGATIVE SOCIAL MENTIONS

2

Video

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile
Language Support
  • English
Pricing Model
  • Free
  • Monthly payment
  • Annual Subscription
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • PHONE
  • TRAINING
  • TICKETS

HubSpot User Reviews


Ebony 2 months ago
Verified
user



Erica 2 months ago
Verified
user



Anonymous Reviewer 5 months ago
Verified
user



Albert 7 months ago
Verified
user


What are HubSpot pricing details?

HubSpot Pricing Plans:
Free trial
HubSpot CRM
Free
HubSpot Marketing Suite Basic
$200/month
HubSpot Marketing Suite Pro
$800/month
HubSpot Marketing Suite Enterprise
$2,400/month
HubSpot Sales Basics
Free
HubSpot Sales Pro
$50/user/month

HubSpot’s enterprise pricing scheme will depend on whether you’re interested to purchase the CRM, Sales, or Marketing module. Here are the details:

HubSpot CRM is available for free to all users. You can easily get started for free here.

HubSpot Marketing Suite, on the other hand, is offered in three packages designed to address varying needs and business requirements as well as volume of customers. A free trial option is also available.

Basic – $200/month (billed annually)

  • 100 Contacts + $100 per 1k extra
  • Content Marketing
  • Email Marketing
  • Social Media
  • Analytics

Pro – $800/month (billed annually)

  • 1,000 Contacts + $50 per 1k extra
  • Everything in Basic, Plus:
  • Salesforce Integration
  • Marketing Automation
  • Smart Content

Enterprise – $2,400/month (billed annually)

  • 10,000 Contacts + 10 per 1k extra
  • Everything in Pro, Plus:
  • A/B Testing
  • Predictive Lead Scoring
  • Advanced Reporting

HubSpot Sales’s Basic package is free, and offers everything you need in order to adopt effective inbound sales processes. A Pro package is also available:

HubSpot Sales Basics – free

  • Gmail & Outlook integration
  • HubSpot CRM integration & API
  • Email Scheduling
  • Email Notifications
  • Limited Email Tracking History
  • Limited Email Templates
  • Limited calling
  • Limited documentation

HubSpot Sales Pro$50/user/month

  • All features from the Free plan (unlimited)
  • Sequences
  • Prospects
  • Meetings

*A reporting add-on is available for all modules against a $200 one-time fee.

What integrations are available for HubSpot?

HubSpot integrates with the following business systems and applications:

  • Zendesk
  • LiveChat
  • Zopim
  • Snapengage
  • Zapier
  • Bitium
  • Azuqua
  • Pipemonk
  • Shopify
  • Wordpress
  • Magento
  • Survicate
  • Wufoo
  • Wistia
  • Gravityforms
  • BigCommerce
  • Ektron
  • Wrike
  • ProjectManager
  • Salesforce
  • Zoho CRM
  • Pipedrive
  • Nimble
  • TeamSupport
  • Freshdesk
  • Pipeliner CRM
  • 1CRM
  • Base CRM
  • SurveyMonek
  • Eventbrite
  • SugarCRM
  • LoginRadius
  • MicrosoftDynamics
  • Velocify
  • Amity
  • Workbooks CRM
  • Mothernode

User reviews


User reviews in total: 19

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The most favorable review

Ebony

2 months ago


Pros: It has everything to do with inbound marketing in a single place. From email marketing to managing and tracking leads, you get all the benefits of a modern marketing tool. Everything is intuitive which means that you get to benefit from marketing automation on the platform. This means that you can free up some of the resources as some tasks will be automated to help you deal with activities that are core to your skills. It helps you to manage blogs, create social media campaigns and manage content for your campaigns. It has a wealth of templates for you to choose from. This means that you do not need an IT expert to implement the tool for your campaigns as the hard part has already been taken care of.

Cons: It can be difficult to navigate around the tool. Some of the features are difficult to find especially if you are not used to the hustle. For example, when it comes to finding the redirects page, I have to scale through different options before I can arrive at the page I am looking for. It would be better if they made the search feature for the pages easy for a smooth transition and operation of the product. For the Salesforce Hubspot integration, it was not all easy to make this happen. We had to find an expert on both platforms to help us complete the integration of the two successfully. The whole process was challenging even though the problem may be with Salesforce.

The least favorable review

Anonymous Reviewer

5 months ago


Pros: Hubspot offers an almost complete suite of marketing tools.

Cons: my biggest issues with Hubspot are: - the sales consultant promised it would provide data features which aren't available. when I tried to address this with the sales consultant I was accused of trying "to misrepresent the conversation" and that he felt "there is a lot of selective hearing involved in all of our conversations to date". I dont think it is appropriate to make such claims about your customers.

Published 2 months ago
Verified
user
It has everything to do with inbound marketing in a single place. From email...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
I was looking for tool that will help me to improve the marketing strategies of my company. We would like to integrate various aspects of the job into one comprehensive...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
This platform is all in one. And by this I mean you have everything in one place: Blogging platform, customer database, keywords grader tool, email marketing, analytics,...



What do you think about this review? Great Poor
Anonymous Reviewer
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Published 5 months ago
Verified
user
Hubspot offers an almost complete suite of marketing tools.



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
It takes care of both the beginners and expert marketers who want to thrive in their quest. With the basic knowledge of how it works, you can utilize the basic features...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
Why you should try Hubspot? If you don’t have new ideas on how to create your content you can check the blog posts at any time. You have great customizable report...



What do you think about this review? Great Poor
Published 8 months ago
Verified
user
You can use Hubspot as a tool for marketing strategies and to make sure that your users fully understand everything. This platform offers certifications, and this means...



What do you think about this review? Great Poor
Published 9 months ago
Verified
user
This platform has clear and understandable features. I started to use the software immediately with no training at all. But, if you have some struggles with using the...



What do you think about this review? Great Poor
Published 9 months ago
Verified
user
You get what you expect with this tool. As an agency you have to deliver according to the expectations of the customers and that is what we do thanks to Hubspot. It...



What do you think about this review? Great Poor
Published 9 months ago
Verified
user
My work has become much easier when I started using Hubspot. I can easily integrate the on-site-code and have an access into my page. I am able to see what each customer...



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