A great organization tool for your campaigns

What are the best aspects of this product?

Silverpop is one way to know what your customers want and how you can use this to market your product. It utilizes the data and reports to give a better insight about the preferences of your customers. This product helps you to track the activities of your customers on your website where you can collect data, analyze it and generate reports. With such kind of data, you will be able to know your customers well in terms of their needs and send out personalized messages in the form of emails. With such kind of a marketing tool, you are better off in your quest.

What aspects are problematic or could work better?

It can sometimes be difficult to utilize some of the features of the tool. It is probably because they are not intuitive. This makes it frustrating when you want to get started on something. Luckily, you can turn to customer support for this. Also, your customer relationship manager can help you to find your way around a problem if you get stuck.

What specific problems in your company were solved by this product?

Before Silverpop, we had a list of customers where we could send messages without knowing what they really needed. We relied on our intuitions to retain customer and lure new ones in. This was calculated guesswork, which is uncertain in terms of results. Luckily, for us, we can now be certain of our marketing efforts and results in general. Silverpop utilizes behavioral analysis of our customers and as such we will be able to know what they want and work our marketing campaign around that. We are able to organize, plan and execute multiple marketing campaigns with ease.

Are you a current user of this product?

Yes