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IBM Marketing Cloud REVIEW

Marketing Automation Software

32 user reviews
USER SATISFACTION 99%
OUR SCORE 8.8

What is IBM Marketing Cloud?

IBM Marketing Cloud is the oldest player in the world of digital marketing. This marketing automation software was founded as Silverpop in 1999 in Atlanta to answer email marketing needs of online businesses in B2C communication. With the passage of time, this IBM product is improved to facilitate B2B businesses, also. Later, IBM Marketing Cloud had to experience a lot of competition due to new competitors, all providing almost a similar set of features. However, being the oldest name in the industry, the prestige still belongs to IBM Marketing Cloud.

Lead management and mobile engagement solutions are two of the main features IBM Marketing Cloud offers, along with email marketing and marketing automation capabilities. It provides cross-channel experiences for email, mobile, and the web, uses customer data frequently and keeps its clients updated with analytical insights. This customer data is used to make strong ties with customers that eventually translates into an increased ROI. Moreover, it offers lead acquisition, lead scoring, email marketing, nurture marketing and lead transfer.

IBM Marketing Cloud can be integrated with other CRMs like Microsoft Dynamic CRM and Marketing Solutions. Such integrations are used to increase functionality and achieve better results. These add-ups in the original software helps clients in strategic decision making and makes the software a success.

Overview of IBM Marketing Cloud Benefits

IBM Marketing Cloud offers a strong marketing automation solution for Microsoft Dynamics CRM customers. Because of the acquisition of Silverpop, IBM Marketing Cloud has the advantage of the large and growing customer base that tightly integrates with the marketing solution application. It brings automation in marketing processes and makes them seamless and well-managed through multiple functionalities it offers.

Email marketing is one of the major benefits IBM Marketing Cloud offers. It enables digital marketers to shoot email campaigns timely and makes possible behavior-based communication. With this, you can provide your customers a personal experience which will not only increase the chances of response but also nurture a strong relationship between you and your customers.

With IBM Marketing Cloud you can interact with your audience over social media, integrate your communications and use automation for social media campaigns. This interaction over social media gives you a deep understanding of your customers and also increases their understanding of your product. This communication along with the analytics provided by IBM Marketing Cloud enables you to reach prospective customers, understand their behavior and respond to their preferences.

Lead management has also been made easy and effective through this IBM product. It comes with a multi-channel approach to scoring new leads and nurture the old. Just as a good lead scorer system, it enables you to understand your customers and helps in better alignment of the sales process with all the other processes going on in the organization.

Overview of IBM Marketing Cloud Features

  • IBM Lead Management
  • IBM Digital Marketing
  • Journey Design
  • IBM Analytics

IBM Marketing Cloud Position In Our Categories

Position of IBM Marketing Cloud in our main categories:

100

IBM Marketing Cloud is one of the top 100 Marketing Softwareproducts

100

IBM Marketing Cloud is one of the 100
Marketing Software products


IBM Marketing Cloud is also listed in the following subcategories:

Category:Position:Category:Position:
Campaign Management Software#23 Marketing Automation Software#31
Category:Position:
Campaign Management Software#23
Marketing Automation Software#31

There are well-liked and widely used applications in each software group. But are they necessarily the best fit for your enterprise’s specific wants? A popular software product may have thousands of users, but does it provide what you require? For this reason, do not blindly spend on popular systems. Read at least a few IBM Marketing Cloud reviews and mull over the elements that you desire in the software such as the cost, main features, available integrations etc. Then, choose a few solutions that fit your needs. Check out the free trials of these apps, read online opinions, get information from the vendor, and do your homework thoroughly. This in-depth groundwork is sure to assist you select the most excellent software solution for your organization’s unique wants.

How Much Does IBM Marketing Cloud Cost?

IBM Marketing Cloud Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

IBM Marketing Cloud SMB and enterprise pricing information is available only upon request. Contact the company for further details.

User Satisfaction

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and IBM Marketing Cloud reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with IBM Marketing Cloud. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

131

NEGATIVE SOCIAL MENTIONS

1

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Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE
  • LIVE SUPPORT

IBM Marketing Cloud User Reviews


Laura 3 months ago
Verified
user



Kay 3 months ago
Verified
user



Juan 6 months ago
Verified
user


What are IBM Marketing Cloud pricing details?

IBM Marketing Cloud Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

IBM Marketing Cloud SMB and enterprise pricing information is available only upon request. Contact the company for further details.

What integrations are available for IBM Marketing Cloud?

IBM Marketing Cloud integrates with the following systems and applications:

  • Microsoft Dynamic CRM
  • Microsoft Solutions
  • Beckon
  • Shoutlet
  • Adobe Marketing Cloud
  • Login Radius

User reviews


User reviews in total: 32

11
16
5
0
0

Average Rating:

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The most favorable review

Laura

3 months ago


Pros: It's a great marketing automation tool when properly used. I make use of it for sending e-mail campaigns. I also use it for tracking progress via its reporting function. It basically has everything you want for marketing automation.

Cons: It'd be nice if they have a huge library consiting of images and templates. This would be useful for those aren't capable of creating them or who lack a team to do so.

The least favorable review

Jessica

10 months ago


Pros: If you are looking for a marketing tool that offers better experience for your marketing efforts, then IBM marketing cloud brings that. It has a database where you can manage all your contacts regardless of the size, create emails, and send to them in bulk. With sets of automation tools, you can send those emails to segmented groups in your contact list which complements your marketing efforts. This helps with target marketing or customized email marketing where you can target customers based on their unique needs. It thus eliminates all the guess work and makes your work easier.

Cons: Although customer support is highly responsive, it is not effective. The tool experiences issues now and then, which is normal for any software. However, when we reached out to the support team of the glitch, it turned out that it was a problem they were working on but they did not inform other users on the same. It would be better if they could communicate with all the users if a problem is an open case so that they can know moving forward.

Published 3 months ago
Verified
user
It's a great marketing automation tool when properly used. I make use of it for sending e-mail campaigns. I also use it for tracking progress via its reporting function....



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
I've dealt with a number of platforms in the past including Pardot and MailChimp. IBM is marketing automation tool that's highly dynamic. It boasts a wide range of...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
It has everything automated to what you want. You set up schedules on when to send emails to a segment of your customers. You can also monitor the activities in an email...



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
It integrates well with Silverpop which allows me to conduct my marketing campaigns with ease. Such integration is not there with other like marketing tools. Due to this,...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
The IBM Marketing Cloud is a marketing tool utilized by my agency for a number of clients across a wide range of industries. We love how their programs work. We favor its...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
Working in the marketing industry for several years, I was exposed to Eloqua, HuBSpot, and others. So far, IBM Marketing Cloud has the marketing management and...



What do you think about this review? Great Poor
Published 8 months ago
Verified
user
It has helped us to come of age. We have tried almost every good marketing tool out there. From HuBSpot to Eloqua, we have done it all, but none matches what the IBM...



What do you think about this review? Great Poor
Published 8 months ago
Verified
user
The IBM Marketing Cloud Interface is really easy on the eyes. The software is...



What do you think about this review? Great Poor
Published 8 months ago
Verified
user
It has a beautiful user interface where you can find it easy to use. The dashboards increase the visibility of the tool as you can find what you are looking for without...



What do you think about this review? Great Poor
Published 8 months ago
Verified
user
This product is strong marketing automation tool and I’m using it for my clients who are in various...



What do you think about this review? Great Poor

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