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IBM Marketing Cloud REVIEW

Marketing Automation Software

32 user reviews
USER SATISFACTION 99%
OUR SCORE 8.8

What is IBM Marketing Cloud?

IBM Marketing Cloud is the oldest player in the world of digital marketing. This marketing automation software was founded as Silverpop in 1999 in Atlanta to answer email marketing needs of online businesses in B2C communication. With the passage of time, this IBM product is improved to facilitate B2B businesses, also. Later, IBM Marketing Cloud had to experience a lot of competition due to new competitors, all providing almost a similar set of features. However, being the oldest name in the industry, the prestige still belongs to IBM Marketing Cloud.

Lead management and mobile engagement solutions are two of the main features IBM Marketing Cloud offers, along with email marketing and marketing automation capabilities. It provides cross-channel experiences for email, mobile, and the web, uses customer data frequently and keeps its clients updated with analytical insights. This customer data is used to make strong ties with customers that eventually translates into an increased ROI. Moreover, it offers lead acquisition, lead scoring, email marketing, nurture marketing and lead transfer.

IBM Marketing Cloud can be integrated with other CRMs like Microsoft Dynamic CRM and Marketing Solutions. Such integrations are used to increase functionality and achieve better results. These add-ups in the original software helps clients in strategic decision making and makes the software a success.

Overview of IBM Marketing Cloud Benefits

IBM Marketing Cloud offers a strong marketing automation solution for Microsoft Dynamics CRM customers. Because of the acquisition of Silverpop, IBM Marketing Cloud has the advantage of the large and growing customer base that tightly integrates with the marketing solution application. It brings automation in marketing processes and makes them seamless and well-managed through multiple functionalities it offers.

Email marketing is one of the major benefits IBM Marketing Cloud offers. It enables digital marketers to shoot email campaigns timely and makes possible behavior-based communication. With this, you can provide your customers a personal experience which will not only increase the chances of response but also nurture a strong relationship between you and your customers.

With IBM Marketing Cloud you can interact with your audience over social media, integrate your communications and use automation for social media campaigns. This interaction over social media gives you a deep understanding of your customers and also increases their understanding of your product. This communication along with the analytics provided by IBM Marketing Cloud enables you to reach prospective customers, understand their behavior and respond to their preferences.

Lead management has also been made easy and effective through this IBM product. It comes with a multi-channel approach to scoring new leads and nurture the old. Just as a good lead scorer system, it enables you to understand your customers and helps in better alignment of the sales process with all the other processes going on in the organization.

Overview of IBM Marketing Cloud Features

  • IBM Lead Management
  • IBM Digital Marketing
  • Journey Design
  • IBM Analytics

IBM Marketing Cloud Position In Our Categories

Position of IBM Marketing Cloud in our main categories:

100

IBM Marketing Cloud is one of the top 100 Marketing Software products

100

IBM Marketing Cloud is one of the top 100
Marketing Software products


IBM Marketing Cloud is also listed in the following subcategories:

Category:Position:Category:Position:
Campaign Management Software#20 Marketing Automation Software#28
Category:Position:
Campaign Management Software#20
Marketing Automation Software#28

Each company has different wants and needs a system that can be customized for their size, kind of staff members and buyers, and the particular industry they are in. For these reasons, no software can provide perfect features out-of-the-box. When you look for a software app, first be sure what you need it for. Read some IBM Marketing Cloud reviews and ask yourself do you need basic features or do you need sophisticated features? Are there any industry-specific functionalities that you are looking for? Get the answers to these questions to aid your search. There are plenty of aspects that you need to reflect on and these include your budget, specific business needs, your company size, integration requirements etc. Take your time, try out a few free trials, and finally select the system that presents all that you require to enhance your company competence and productivity.

How Much Does IBM Marketing Cloud Cost?

IBM Marketing Cloud Pricing Plans:

IBM Marketing Cloud SMB and enterprise pricing information is available only upon request. Contact the company for further details.

User Satisfaction

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and IBM Marketing Cloud reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with IBM Marketing Cloud. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

131

NEGATIVE SOCIAL MENTIONS

1

Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • USA
  • International
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • LIVE SUPPORT

IBM Marketing Cloud User Reviews


Delores 3 months ago
Verified
user



Grady 4 months ago
Verified
user



Alexandra 4 months ago
Verified
user



Jessica 4 months ago
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user


What are IBM Marketing Cloud pricing details?

IBM Marketing Cloud Pricing Plans:

IBM Marketing Cloud SMB and enterprise pricing information is available only upon request. Contact the company for further details.

What integrations are available for IBM Marketing Cloud?

IBM Marketing Cloud integrates with the following systems and applications:

  • Microsoft Dynamic CRM
  • Microsoft Solutions
  • Beckon
  • Shoutlet
  • Adobe Marketing Cloud
  • Login Radius

User reviews


User reviews in total: 32

11
16
5
0
0

Average Rating:

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The most favorable review

Heidi

4 months ago


Pros: It has everything we need for effective marketing. It helps us complement our email marketing efforts as it integrates well with Silverpop plugin. Since we over rely on email marketing to communicate with our customers, we can execute this with ease. We can also use this tool to integrate our CRM and thus better contact management for our customers. This way, we can send customized messages to boost our marketing efforts. Its API equips us with the relevant tools and opportunity to get ahead in our email marketing efforts as we can monitor their performance with ease.

Cons: Although it is a great marketing tool, it has a few disadvantages. The one that gave us a lot of headache is the learning curve. The user experience is complex due to the configuration of some of the functionalities of the tool. When we were getting started, it was hectic for our team as they could not find their way around some of the features in the dashboard. The configuration did not favor us and we spent a lot of time trying to figure out where or what to do. Even though we are out of the woods, it would be better if the developers configured those features in way that the user experience is simple.

The least favorable review

Grady

4 months ago


Pros: It is an end to end marketing tool. You can track and analyze data from your customers to know what they want. The customization side of the tool is flexible as you can design some features on the dashboard to fit your business or marketing needs. For customized marketing campaigns, it supports email marketing and thus easy to manage contacts. It is also reliable in marketing automation, which gives your marketing efforts the needed boost. The fact that you can easily export the analysis results to excel for presentation and import contacts from CVS files, it makes your work easier.

Cons: It is a difficult tool to use if it is your first time. The time you take to get used to the tool is more and for beginners, they can really get frustrated before they get the hang of things. Training is thus required. If you have more than one user accounts, it is expensive as you have to pay more. Also, when managing many contacts, it can be difficult to manage. In our case, I was forced to export the contacts to excel in order to change them.

Published 3 months ago
Verified
user
The IBM Marketing Cloud Interface is really easy on the eyes. The software is...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
It is an end to end marketing tool. You can track and analyze data from your customers to know what they want. The customization side of the tool is flexible as you can...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
It has everything we need for effective marketing. It helps us complement our email marketing efforts as it integrates well with Silverpop plugin. Since we over rely on...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
I have to say that they have really improved this product, in the past it was made for email...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
If you are looking for a marketing tool that offers better experience for your marketing efforts, then IBM marketing cloud brings that. It has a database where you can...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
I've dealt with a number of platforms in the past including Pardot and MailChimp. IBM is marketing automation tool that's highly dynamic. It boasts a wide range of...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
It has a beautiful user interface where you can find it easy to use. The dashboards increase the visibility of the tool as you can find what you are looking for without...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
When I compare with other tools I have used such as MailChimp and Pardot, IBM Marketing Cloud has proven to be the better option. With its automation ability, I am able...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
IBM offers great set of features and solutions that we cannot find in our ESPs. It has automation program that allows us to setup more than 150 triggered emails in.



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
IBM expanded tremendously since their acquisition. The platform used to carry out e-mail...



What do you think about this review? Great Poor

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