A really great MA tool.

What are the best aspects of this product?

It's a great marketing automation tool when properly used. I make use of it for sending e-mail campaigns. I also use it for tracking progress via its reporting function. It basically has everything you want for marketing automation.

What aspects are problematic or could work better?

It'd be nice if they have a huge library consiting of images and templates. This would be useful for those aren't capable of creating them or who lack a team to do so.

What specific problems in your company were solved by this product?

We're able to deploy drip campaigns with this tool to reach out to prospective and existing customers. Their metrics would also be referenced for reporting reasons.

Are you a current user of this product?

Yes