Automation at its best

What are the best aspects of this product?

If you are looking for a marketing tool that offers better experience for your marketing efforts, then IBM marketing cloud brings that. It has a database where you can manage all your contacts regardless of the size, create emails, and send to them in bulk. With sets of automation tools, you can send those emails to segmented groups in your contact list which complements your marketing efforts. This helps with target marketing or customized email marketing where you can target customers based on their unique needs. It thus eliminates all the guess work and makes your work easier.

What aspects are problematic or could work better?

Although customer support is highly responsive, it is not effective. The tool experiences issues now and then, which is normal for any software. However, when we reached out to the support team of the glitch, it turned out that it was a problem they were working on but they did not inform other users on the same. It would be better if they could communicate with all the users if a problem is an open case so that they can know moving forward.

What specific problems in your company were solved by this product?

With Silverpop by our side we can now easily manage contacts from our customers and send them emails with ease. The automation is king in email marketing. We can analyze data we collect and find out the preferences of our customers which automatically updates in the database. This way, tailored messages or emails can be sent to each client based on their preferences which results to the success of our marketing efforts. It is also possible to set up customer segments and send them bulk emails based on what they need and want.

Are you a current user of this product?

Yes