Efficient when managing a large contact list

What are the best aspects of this product?

It has a beautiful user interface where you can find it easy to use. The dashboards increase the visibility of the tool as you can find what you are looking for without much effort. It also helps you to set up a schedule, time, when to send emails to a specific contact list automatically. If you want to know who read the email or opened or clicked on it, the product provides such data. It is a reliable monitoring tool, for the emails you have send to your list. With the new update, the functionality of the tool has become better and simpler.

What aspects are problematic or could work better?

There are some bugs you will experience with this tool. For example during the update of the system which takes place now and then. You have to be careful not to do anything during this period like setting up schedules on email to be sent to your clients. If the emails are important, then you should not plan or set them up. Luckily, we can avoid such a glitch as our account manager communicates to us prior to the update of the system which helps us to make wise plans.

What specific problems in your company were solved by this product?

We are now able to manage our email marketing campaigns with ease. The problem of testing or monitoring performance of a campaign is long gone thanks to the IBM marketing cloud. We can provide what our clients need as the product analyzes data based on the behavior of our target audience. This helps us to organize and plan our campaigns effectively and we can expect to get positive results. However, to get the most out of this tool, we will need better resources and that is what we aim for.

Are you a current user of this product?

Yes