User review
of IBM Marketing Cloud
Great product
-
by Frank
USER SATISFACTION
RECOMMENDATION Very likely
6 out of 7
COST EFFICENCY Very good
6out of 7
OVERALL IMPRESSION very good
4out of 5
EASE OF USE very good
4out of 5
CUSTOMER SUPPORT very good
4out of 5
PROS & CONS
What are the best aspects of this product?
Once you setup the workflow you can easily manage this tool on a daily basis. I have used it in other companies and I have to say that reporting is easy if you use UTM parameters and when you associate with campaign names instead of manually adding parameters into the hyperlinks, which is time consuming process.
What aspects are problematic or could work better?
I cannot easily understand the support videos and support employees due to the language barrier, U have struggle in understanding them. But, this is no big deal because the software does the work.
What specific problems in your company were solved by this product?
It helps us to automate the workflows instead of doing everything manually.
Are you a current user of this product?
Yes
USER DETAILS
What is your role with this product?
- I use it myself
How long have you been using this product?
Less than 1 month
COMPANY DETAILS
What is your company size?
More than 100 Employees
What is your industry?
Financial Services
USAGE & IMPLEMENTATION
How many people in your company actively use this product?
most employees
PRICING & COSTS
How long is your contract with the vendor?
Less than 1 year
