Highly customizable marketing tool

What are the best aspects of this product?

It is an end to end marketing tool. You can track and analyze data from your customers to know what they want. The customization side of the tool is flexible as you can design some features on the dashboard to fit your business or marketing needs. For customized marketing campaigns, it supports email marketing and thus easy to manage contacts. It is also reliable in marketing automation, which gives your marketing efforts the needed boost. The fact that you can easily export the analysis results to excel for presentation and import contacts from CVS files, it makes your work easier.

What aspects are problematic or could work better?

It is a difficult tool to use if it is your first time. The time you take to get used to the tool is more and for beginners, they can really get frustrated before they get the hang of things. Training is thus required. If you have more than one user accounts, it is expensive as you have to pay more. Also, when managing many contacts, it can be difficult to manage. In our case, I was forced to export the contacts to excel in order to change them.

What specific problems in your company were solved by this product?

Previously, I used Silverpop to manage my email marketing campaigns. It was helpful as I could manage customer contacts with ease. However, since our department split, some features were no longer available on my part and I was forced to stop using the tool. It, however, provided seamless support to my email marketing efforts. I was able to reap the full benefits and functionalities of the tool which made my work easier.

Are you a current user of this product?

Yes