I can’t see myself not using IBM Marketing Cloud.

What are the best aspects of this product?

Working in the marketing industry for several years, I was exposed to Eloqua, HuBSpot, and others. So far, IBM Marketing Cloud has the marketing management and capabilites that's a lot better than its competitors. It's comes highly recommended and trumps everything else by a wide margin. It's great to see a product like it with robust capabilities. With it, my team was able to achieve a lot of incredible things.

What aspects are problematic or could work better?

It'd be nice to see some kind of integration with Outlook 365 sometime in the future. At times, the reporting functionality can be difficult to export and edit within spreadsheets or PowerPoint presentations. That's typically not a big issue so it's a matter of playing around with it so successfully land the right results.

What specific problems in your company were solved by this product?

Managing inbound/outbound marketing leads for numerous accounts. This automation tool is ideal for organizing and management of marketing projects.

Are you a current user of this product?

Yes