I highly recommend IBM tool to everyone

What are the best aspects of this product?

I am in marketing industry for more than 7 years, and I have used various marketing tools but as far as I can tell IBM Marketing Cloud is one of the best product in the market today, thanks to its marketing management capabilities. The ROI is amazing, it has powerful options.

What aspects are problematic or could work better?

I need an integration with Outlook 365. They could improve the reporting capabilities because sometimes it can be hard to export and edit into spreadsheets.

What specific problems in your company were solved by this product?

It helps us to manage marketing leads and more than 1000 accounts. This automation tool is one of the best tool when it comes to marketing management and organization.

Are you a current user of this product?

Yes