IBM marketing cloud meets our needs

What are the best aspects of this product?

IBM marketing allows us to manage leads in database and to email our customers fast and easy. I love its query tools because we can easily send emails to selected groups of users and it allows us to target the emails to specific audience.

What aspects are problematic or could work better?

It can be buggy sometimes, but its support team is highly responsive and they work on it. I believe they would improve this tool so it can run smooth.

What specific problems in your company were solved by this product?

We use IBM marketing to manage our email list and to send emails, to manage email preferences and database. The database is automatically updated based on the data we enter. We are able to add preferences so we can select users. It has great feature that enables you to track you emails and to see analytics on opens and clicks. You are able to see who has clicked on specific link.

Are you a current user of this product?

Yes