It has efficient filter functionality

What are the best aspects of this product?

It offers a great user experience for those who have little knowledge in HTML. This makes it simple to get started. It gives you an easy platform on which you can edit email templates with ease for your audience. Apart from that, it helps you filter based on what you are looking for. For example, if you want to access audiences at a particular location, you can filter based on location. Also, if you want to filter based on donation amounts your supporters have contributed, you can do so with ease. This makes the search effortless as you can track different audience segments and performance using the IBM marketing cloud.

What aspects are problematic or could work better?

In terms of functionality, I did not find anything worth mentioning. However, there was one thing which was frustrating. Whenever I tried to send email tests, they could not go through since the system was backed up now and then. This slowed down everything as I had to resend the email tests again. Also, to resend those tests, I had to go back and select the list again before I could send it which was disappointing. If there is a way to resend those emails without having to go back and select the list again, it would be better.

What specific problems in your company were solved by this product?

Since I run a political campaign there are a lot of things that go on what they have to be managed well. IBM marketing cloud has made it possible for me to send emails to my audiences for the purpose of fundraising. I was also able to manage queries from the audiences and monitor them with ease. The filtering functionality was bliss as I could filter by location, the amount of donation and the email system the audiences used to send emails. This made all the difference as everything was on schedule and smooth running of operations.

Are you a current user of this product?

Yes