It is great tool for running email marketing campaigns

What are the best aspects of this product?

It allows us to do every kind of tracking, analytics, designing and it has many other capabilities. Great tool for marketing, managing contacts, create mailings just the way you want. You can easily change the minor design adaptions inside the dashboard, you can show draft as HTML code as well. It allows you to add hundreds of automated information. There is an option for export data to Excel and to import from CVS. To add great amount of contact has never been easier.

What aspects are problematic or could work better?

It can be complex and you need proper training so you can do more than basic things. Also, more than one user account is extra price for specific features. It can be difficult to manage great amount of contact data.

What specific problems in your company were solved by this product?

It’s great for email marketing and managing my contact lists. Since we are now two different departments I had some issues with using features, and because my task is changed I don’t use this tool anymore.

Are you a current user of this product?

Yes